PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign https://ift.tt/36c29lj How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due to prior financial commitments, and that's what PUMA faced when opening its flagship store on Manhattan's bustling Fifth Avenue. The German sportswear company knew they needed to be strategic with how and who they reached in order to get the most from their investment. For that they executed a digital-out-of-home (DOOH) advertising campaign with geo-targeting technology. By programmatically serving ads in motion fixed on top of taxis and rideshare vehicles, the street-level campaign successfully leveraged dynamic messaging that directed consumers to PUMA's NYC grand opening. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH January 25, 2021 at 02:14PM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|