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Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section https://ift.tt/HUdzBW8 Google is adding a feature to streamline the search process for Gmail users on Android and iOS. The most relevant search results will now appear at the top of the list in a dedicated section. This will be followed by a listing of all results, sorted by recency. “When searching in Gmail, machine learning models will use the search term, most recent emails and other relevant factors to show you the results that best match your search query,” Google advises in a Workspace update published on Friday. Reports say the new function is supported by artificial intelligence (AI). The company is pursuing a gradual rollout, up to 15 days for feature visibility, starting on Friday. It will be available to Available to all Google Workspace customers and users with personal Google Accounts It is not clear how this change will impact marketers — certainly, they will want their emails to get to the top of the search list in the event that consumers are looking for them. advertisement advertisement Mobile users are advised to “navigate to the Gmail search bar and type in relevant keywords to return results that best match your search query.” Google also says, “This highly requested feature gives you the most relevant information first, allowing you to more quickly and easily find specific emails or files.”
Mobile Marketing via MediaPost.com: mobile https://ift.tt/Nrti2dR June 2, 2023 at 04:02PM
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Studying Gen Z: What We Know About Their Far-Reaching Influence https://ift.tt/qpHFD8x The following was previously published in an earlier edition of Marketing Insider. Over the past few years, our research has demonstrated that Gen Z is a complex generation with a range of beliefs and values -- a group that refuses to be categorized or defined in any clear way. They pose new challenges for marketers who are used to operating within traditional parameters, but that’s not all. Their habits, consumption patterns and expectations are strongly influencing adjacent generations as well. Most Gen Z-ers were born with a mobile phone in their pocket, and while their relationship with media is more complex than that of millennials or Gen X, their demands on brands to meet their expectations are influencing the entire media landscape. This means that other generations are benefiting from (or struggling with as the case may be) Gen-Z-driven changes to the way media, advertising, technology and other utilities are presented to audiences. advertisement advertisement In our 2020 study on video consumption behaviors, over half (52%) of both Gen-Zers and millennials said their increased viewing time was here to stay. Today, Statista cites several additional research studies that confirm this metric. More recently, Snap and Omnicom Media Group came to us to answer a more targeted question: “What does Gen Z want from brands?” Our 2021 study found that they want to be approached in an authentic, relevant manner. In addition, about 75% of Gen Z say they would be more loyal to brands that speak to “social issues, post information, or have advertisements about social change.” Heightened emotional response to brand purpose messaging among Gen Z compared confirmed this desire. Gen Z is leading the way in many areas, influencing the habits of other generations. We’re seeing widespread shifts in the way people consume media, process information, leverage technology, shop -- and even in the expectations they have from the brands with which they do business. These changes have clearly been influenced by the generation with digital in their DNA: Gen Z. And it doesn’t stop here. We predict that their influence will extend to future generations, who will follow these evolutionary consumption patterns to an even greater extent. Brands should be ready for the permanent shift in the digital landscape, instigated in great part by Gen Z, and prepare a thoughtful, data-driven approach to reach audiences. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Nrti2dR June 2, 2023 at 04:02PM
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Verizon +Play Deal Bundles Rivals Netflix, Paramount+ With Showtime https://ift.tt/8nI3PeV
Verizon has announced a new streaming bundle — available exclusively through its subscription aggregation hub, +Play — that includes both Netflix’s Premium plan and the upcoming Paramount+ with Showtime streamer, which is ad-free except for live TV and a few shows. The limited-time offer, which marks the first time the two streaming brands have been offered together, is priced at $25.99 per month, including $11.99 for Netflix Premium, which is normally $19.99 per month. The standard price for Paramount+ with Showtime will be $11.99 when it debuts next month. The +Play deal represents a 19% discount off the combined regular prices of the services, and $70 in annual savings, according to Verizon. advertisement advertisement “With partners like Netflix and Paramount+ with Showtime on +play, we’re leading the industry in offering customers the content they want, with never-before-seen bundles they can’t get anywhere else,” Verizon Chief Content Officer Erin McPherson said in a statement. Verizon’s +Play, which is available for Verizon mobile, 5G Home and LTE Home Internet customers in the U.S., currently offers more than 30 services by subscription. Several streamers — including streamers Disney+, Discovery+, Max, Hulu, AMC+, A+E Networks, ESPN+ and NFL+ — are already available on the service, along with the NBA League Pass, the Peloton App and Duolingo, among other apps. When +Play launched in late 2022, subscribers received a free year of Netflix Premium. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Nrti2dR June 2, 2023 at 09:47AM Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam6/2/2023
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Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam https://ift.tt/JwkaS3E What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever? Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, knows the importance of both strategy and authenticity in B2B marketing — and how together they act as a force multiplier greater than the sum of their parts. Luxy has a passion for catalyzing new thinking in B2B marketing, and for the newest episode of our Elevate B2B Marketing Podcast, she sat down with our CEO Lee Odden to explore the combined power of authenticity and a strategic mindset. The Elevate B2B Marketing Podcast features unique conversations that inform and inspire some of the world’s leading B2B marketers, and each episode digs deep with conversations between Lee and top industry voices, who are creating impact and inspiring the world of B2B marketing. In this interview, Luxy shared her insights on many of today’s key issues B2B brands are facing today, including:
You’ll find the full interview podcast here, and you can also listen on your favorite podcast platforms including Spotify, Apple Podcasts, and Libsyn: Check out the full video of Luxy’s conversation with Lee here: Be sure to also subscribe to the Elevate B2B Marketing Podcast to stay up-to-date as each new episode premiers. B2B Marketing Insights From Luxy ThuraisingamLet’s also look at some of the highlights of Luxy’s insightful podcast episode. What are you most excited about in your current role at Cisco as vice president of global SMB and partner marketing? Luxy: I am so fortunate, and it’s been just over four years and I’m just still really happy and excited to be here. It is such an amazing organization, and it’s also amazing when one finds themselves in an organization that truly is aligned to your personal values. And that’s what I find — Cisco stands up on all things from purpose to social justice. It’s so close to what is important to me at this stage of my life, and then the people — I get to work with some of the smartest customers, partners, and, leaders who are really respected in the organization. There’s a reason that three years in a row we are the number one best place to work according to Fortune’s list. The work I and my team get to do has real impact on the organization. What is the importance of strategic mindset for marketing leaders? Luxy: I think being strategic to me is in my DNA, and I don’t think it’s limited to marketing leaders. I think every leader in every industry needs to be strategic, as individuals who can connect the dots, and see the ripple in the ocean and know how that’s going to impact the bigger ecosystem and the bigger company in the future. Something that I take pride in is the ability to go from a strategic idea and then being able to influence others so we can take pragmatic action. Because a strategic idea is just an idea until you can execute on it. At the end of the day, our environment is changing. It’s changing so fast, and we cannot be comfortable with what we are doing today. We have to innovate, we have to be agile, and we have to look for new solutions for problems that probably don’t even exist right now. What do you do as a leader in your organization to create a great environment for your marketing team? “Leadership is always a hundred percent work in progress. Start with is what kind of environment do you want to work in. What kind of environment do you thrive in? Use that as the goalpost to lead by example.” — Luxy Thuraisingam @Luxythu Luxy: Leadership is a hundred percent work in progress, and I’m still learning every day how to create that environment, because it is personally really important to me. Start with is what kind of environment do you want to work in. What kind of environment do you thrive in? Use that as the goalpost to lead by example. For me that means being an environment that’s inclusive and supportive to all perspectives. It’s an environment where we can be safe and authentic. My team and I celebrate our wins. We take a lot of pride and we actually equally celebrate our fails because those are learning moments. It’s also a place where we could do more than just work, right? And what I mean by that is really encouraging people to follow their passions outside of work. Whether that is getting involved in our Cisco programs or giving people time and space to get involved in their local communities and neighborhoods, to dig in and do more than just work. That’s what it means for me in terms of creating a great environment. What is the number one thing B2B marketers should be focusing on right now? Luxy: One of the boards I sit on is the Canadian Marketing Association. I sit with some of the smartest CMOs and executives that lead brands in Canada. The number one opportunity that came up was how increasingly important it is for CMOs to be able to show tangible impact on how they’re driving business. And when I say tangible impact, it’s across all parts of marketing, right? Whether it is top of the funnel brand activities or even bottom of the funnel digital, we have to show how the entire marketing mix is driving and is interdependent in driving that impact. It can’t just be last touch attribution. It has to be the multi-touch attribution model. You have to start to build and invest in new functions, everything from a martech operations team to really robust insights and analytics, to teams that are committed to performance mapping so that marketers can also be scientists. This is also important because then the collective organization, whether you are a B2B marketer or a leader that is part of a company of 50 marketers or a thousand marketers, we all have to be scientists so that the collective team never misses an opportunity at every level to demonstrate the impact that marketing’s having on the business. I think that’s where we need to really focus, and this is why with AI and technology there are so many amazing tools out there. What advice do you have for other enterprise-level marketers who are balancing the demands of serving multiple entities, units, products, and messages, to simplify? Luxy: What I’ll say is simple is hard. Really hard. You have to be really ruthless about starting with a customer in mind, and what does the customer care about? Sometimes that actually means, and I hope I’m not going to offend anyone, but that means you’re going to have to leave your organizational ego and your organization silos behind. You have to innovate and find champions and influencers within your organization who are going to partner and drive with the customer in mind. That’s where simplicity starts. I’d love to give you a pragmatic example of a situation that my team found ourselves in. We found ourselves with the need to really simplify how we communicate to our partners, and especially during the pandemic — I don’t know about you — but I think I got an email from just about anybody and everybody I ever signed up for, right? And our organization found ourselves in a situation where email became the go-to. All the different functional teams were sending emails, and there was a lot of noise that we were creating. So we came up with some new ideas on new platforms and found ourselves with champions, getting some really great senior leaders to be our advocates. We developed what we call the partner launch experience — a digital platform that allowed us to bring bite-sized content from across Cisco. And the format was tiny, it was small, and it was videos, it was TED Talks, because again, the business consumer is also a consumer. I don’t know about you, but I consume content not as a B2B marketer but as a human. We reduced the noise. We sent everything in one package, an easy bite-size format, and we had 80 percent of our highest profitable partners all engaging in this mechanism. Wow — 20,000 content views every single time, and here’s what I love. It was such a great idea that even after the pandemic, it is still live and we continue to invest. When you put the customer first, it works. What do you think B2B brands can do to create a more authentic connection with their customers and even prospective customers? “To create an authentic connection you have to be authentic.” — Luxy Thuraisingam @Luxythu Luxy: To create an authentic connection you have to be authentic. I mean, it sounds so obvious, but you have to be authentic, and you know I laugh because I’ve seen brands not do that, right? In the spirit of sort of jumping on the latest trend but not necessarily living it. You have to be authentic and lead with the customer in mind. My background is that I’m both a B2B marketer and a B2C marketer. I do both, and increasingly it’s no longer about B2B or B2C — it’s about human-to-human. And it’s not about the products, right? It’s about how we’re helping solve problems. It’s also about how brands are authentically helping communities, investing in sustainability, and really focusing on diversity and leadership. The great news is that now there are statistics that say, well — guess what? — doing good is also good for business. I recently completed a blog on the importance of diversity. And the stat that I referred to was ethnically and gender-diverse companies are 36 percent and 25 percent more likely to outperform businesses that have average levels of diversity. Be authentic. Be human-to-human. And again, it is so much now more about communities, diversity, and sustainability and the gray news stats speak for themselves. It’s good for business. What advice do you have for marketing leaders that want to do more, especially when it comes to greater diversity in all the places where that can manifest? Luxy: Personally, start small. Start with yourself, start with your team, create spaces however you can. We all have abilities to create space to have these courageous conversations about biases and the importance of representation. Number two — be curious and learn. Proactively do work to read, research and learn. Educate yourself on what’s happening out in the world and how you can be a better leader. I still learn every day. I still learn from others. Cisco has this amazing program, so anyone listening who wants to create a program — because sometimes that’s what you need to do — you need to formalize. We have a program called the Proximity Initiative, and it really came from saying, you know, you have to get close enough to really understand. So this idea of the Proximity Initiative is having every senior leader at Cisco paired up to have a one-on-one with someone who is considered different from you. The whole intent of that is it’s 30 minutes and you just sit and listen. You listen to someone who is different from you talk about their life experience, whether at work, at home, in their communities, whether that was part of their upbringing. It’s probably one of the best one-on-ones I’ve ever had, and these are ongoing, and a way to get close to people who are different from you. The last thing I would say is be an ally. We need more allies. Be sponsors, speak up, and drive change. What advice might you share with other aspiring marketing leaders to achieve the level of success that you have? Luxy: One of the biggest reasons I always say yes to speaking opportunities is to be visible. Because when I was growing up, there weren’t people that looked like me in roles like this one. Guidance I have for others is to never stop learning. Be open, and be curious to new ideas and new experiences. Sometimes you have to kind of nudge your way into a seat, and then hopefully create space for someone else to join you at the table. And then last — and this is really important for me and sort of my own personal story — is dreaming bigger than you think you can. Sometimes that means dreaming bigger and outside of restrictions that are put on you, whether that is cultural or community or biases. Dream bigger than what you think you can do. What is it that brings you the most joy in your work as a marketer? Luxy: Hopefully you can see it from my energy — I love what I get to do for a living. I love what I get to wake up and do. I love it because marketing is ever-changing. I read a lot, and this is something else that I read that stuck with me: the consumer is the most complex entity you will ever encounter. So what that means is we have the most exciting and the hardest job. I love it, and I get to do it at a great company. I get to do it with leaders in a team who inspire and challenge me. We extend many thanks to Luxy for taking the time to share her B2B marketing passion, storytelling, and insight with us on the Elevate B2B Marketing Podcast. Be sure to listen and subscribe to the Elevate B2B Marketing Podcast to learn from each episode. Catch up on the Elevate B2B Marketing Podcast.
The post Elevate B2B Marketing Podcast: Strategy & Authenticity in B2B Marketing with Luxy Thuraisingam appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/kAWM6hm June 2, 2023 at 07:27AM
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Mobile App Advertising Up 14% To $336B In 2022, Non-Games Apps Drew 65% https://ift.tt/y2ILe6M
Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of $295 billion in global app ad revenue in 2021. Advertising accounted for 66.8% of total 2022 app revenue of $500 billion. Although app publishers are pushing to diversify their revenue sources, particularly as privacy regulations curtail traditional targeting methods, consumer app purchases through app stores still accounted for a third (33.2%) of total revenue last year, or $167 billion—down from an estimated $170 billion in 2021.
advertisement advertisement North America accounted for 46% of global mobile ad revenue generated through iOS and Google Play apps on the AdColony, AdMob, AppLovin, IronSource, UnityAds and Vungle ad networks. (China and social media and OTT apps are excluded.) Asia accounted for 23%, Europe for 19%, Latin America for 7% and the Middle East for 3%. Non-games apps accounted for $220 billion, or 65%, of total 2022 mobile advertising, and ad platforms owned and operated by the top social media and video streaming apps accounted for about half of overall ad spend. Excluding those giants, 70% of mobile ad spend went to game apps. Gaming genres including hypercasual and puzzle rely on popular networks such as AppLovin and Vungle to monetize their apps. In an early glimpse of the performance of consumer uptake of some leading streaming apps’ new ad-supported tiers, in-app purchases of Disney’s $7.99-per-month basic-with-ads mobile app, introduced in December 2022, has showed relatively slow growth (chart top of page), but is generating an estimated $500 million per month in revenue. HBO Max’s $9.99-per-month ad-supported plan, introduced in June 2021, now accounts for 9% of the streamer’s in-app mobile purchases. In comparison of a reverse model, Hulu, which launched in 2007 as a free, ad-supported platform before adding a subscription tier in 2015, currently generates 45% of its in-app mobile app purchases revenue from the with-ads plan ($7.99 per month) and 55% from the no-ads plan, which costs $14.99 per month. Mobile Marketing via MediaPost.com: mobile https://ift.tt/BVJl8RQ June 1, 2023 at 09:31AM
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Electric Vehicle Owners Dissatisfied With Mobile Apps https://ift.tt/DBvlx4I
Electric vehicles owners have the lowest satisfaction with important features of automaker-branded apps, according to J.D. Power. Usage of such apps has increased, according to the J.D. Power 2023 U.S. OEM EV App Report. Even though usage by owners of gas-powered vehicles has increased, EV owners are still likely to use their apps more often, especially for viewing active charging status or checking range information. More than two-thirds (68%) of EV owners say that they use their app at least every other drive to monitor the charging process and viewing their available range, which is in line with 2022 results. While owners predominately charge their vehicles at home, 85% say they still desire the ability to find charging stations in case they need one while away from home. Even though EV app usage has increased over time, the app features EV owners say are most important to them are among those that have the lowest satisfaction, said Jason Norton, senior manager of global automotive consulting at J.D. Power. advertisement advertisement “Manufacturers need to focus on improving the performance of the areas that matter most to EV owners in order to maximize their impact and elevate the user experience,” Norton says in a release. Speed and ease of navigation are the two most important app usage elements for EV owners, yet these are among the lowest-scoring areas overall. Conversely, an app’s visual appeal is least important to EV owners yet ranks near the top in satisfaction. This suggests manufacturers need to do a better job of focusing on areas that are most critical to app users to provide the most engaging and productive experience, per the report. More than half (59%) of Tesla owners say the availability of the smartphone app had at least a moderate effect on their decision to purchase, compared with 35% of non-Tesla EV owners. Furthermore, 21% of Tesla owners say it had a major effect vs. just 7% of non-Tesla EV owners. As Tesla owners have often been on the forefront of EV trends, this suggests the industry must do a better job of communicating the availability and effect of their smartphone apps to help attract interested EV shoppers. Tesla ranks highest among manufacturers’ EV mobile apps with a score of 838 (on a 1,000-point scale). Mercedes me connect (833) ranks second and MyHyundai (827) ranks third. The report average is 741. The report includes apps from the top 20 award-eligible brands that sell EVs in the United States; five profiled EV brands in Europe; and eight profiled EV brands in China. Additionally, almost 1,400 EV owners in the United States were surveyed in April-May 2023 to gather insights on app usage; feature desirability; and app overall execution. Results are based on a standardized assessment approach relying on more than 340 best practices for vehicle apps that include more than 60 EV-specific attributes. Mobile Marketing via MediaPost.com: mobile https://ift.tt/BVJl8RQ May 31, 2023 at 03:58PM
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Consumers Battle Kochava Over Location Privacy https://ift.tt/OaH01Uy Smartphone users who sued mobile data broker Kochava are pressing a judge to allow them to proceed with claims that the company wrongly sold sensitive geolocation data. In papers filed late last week with U.S. District Court Judge B. Lynn Winmill in Coeur D'Alene, Idaho, attorneys for the consumers says the “disclosure of private information” is the type of harm that warrants a lawsuit. “Plaintiffs have suffered an injury-in-fact because their privacy rights were violated,” counsel writes. The papers come in response to Kochava's request that Winmill dismiss the lawsuit on several grounds, including that the consumers weren't injured by the alleged practices, and therefore lack “standing” to sue in federal court. The dispute began earlier this year, when consumers in California and Washington state alleged in a class-action complaint in Idaho that Kochava sells people's precise geolocation data along with their mobile ad identifiers (typically alphanumeric strings). advertisement advertisement That combined data “may be used to track consumers to sensitive locations, including places of religious worship, places that may be used to infer an LGBTQ+ identification, domestic abuse shelters,medical facilities, and welfare and homeless shelters,” the consumers alleged in April. Their complaint includes claims that Kochava violated consumer protection laws in California and Washington. Kochava has said in other court filings that the data it allegedly provides to third parties isn't personally identifiable, and that location data doesn't in itself reveal the reasons why someone visited a particular address. For instance, Kochava wrote, someone who goes to a medical establishment could be “visiting another business in the same building, visiting a doctor’s office as a sales representative or vendor, a delivery person, or multitude of reasons.” Kochava also faces class-action complaints in California and Massachusetts. Mobile Marketing via MediaPost.com: mobile https://ift.tt/BVJl8RQ May 31, 2023 at 03:58PM
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B2B Ignite USA 2023 Wrap-Up: The Importance of Being Human https://ift.tt/T84HkD9 Please take it easy on me, fellow human. I wrote this entire blog post myself, without the assistance of AI. In the spirit of man vs. machine, I’ve organized my recap of the B2B Ignite USA conference in Chicago around 3 things that ChatGPT can’t — currently — do:
My recap: 2 things that made me go “hmmm” 2 things that made me go “hmmm”1 — AI AI AI AI AI AI AI AI AI AI AIA majority of the content at the conference sprinkled in or fire-hosed us with discussions about AI in marketing. The arrival of AI as a useful tool for content creators has apparently brought about a lot of fear and uncertainty. Things like AI enter our peripheral consciousness when we first hear about them. And it could be days, weeks, or decades before something science-y becomes so immediately relevant that you need to form an opinion, a stance, a game-plan, or an underground bunker to directly address the coming marketing opportunity and/or hostile takeover by our robot overlords. Science fiction writers have been writing about AI for a century, while scientists and engineers have been advancing actual capabilities for decades. But recently, with the launch of ChatGPT in late 2022, it became immediately relevant to marketers and creatives. At B2B Ignite, the programming was full of opinions, stances and game-plans for AI. There were no serious talks of underground bunkers — yet. So that tells you right about where marketing is at with regards to AI right now. “With the launch of ChatGPT in late 2022, it became immediately relevant to marketers and creatives. At B2B Ignite, the programming was full of opinions, stances and game-plans for AI.” — Ryan Arnholt @ArbenAngstrom A great insight came from Dr. Carmen Simon, chief science officer at Corporate Visions. In her presentation “Could a Robot Replace Your Marketing Team,” she managed to drop some real neuroscience knowledge, book-ended with passably relevant references to George Costanza and Kim Kardashian.
Dr. Simon posited that humans will not be replaced by AI. But humans may be replaced by other humans that embrace the use of AI. The feelings of “fear” relating to AI are rising due to its ability to be deployed across the human domains of art, music, and love. We fear that our creative and emotional brains can be replaced, much in the same way that robots are replacing physical laborers. 2 — So, umm…are we still going to replace the humans with spreadsheets and CRM’s?There were limited discussions around the creative side of B2B marketing, and I feel like that is usually the biggest opportunity for brands to differentiate and win. So I really tried to focus my attention when those discussions did happen. Of course, many of those discussions also mentioned AI’s role in creativity, which is going to be exciting, then disappointing, then exciting again to watch. While it’s generally understood that having the best tools, the biggest budgets, and a complete database of insights on all prospects on planet earth puts you on pretty good footing to hit your numbers, successful marketing will always need a message. Successful marketing lives and dies on the backs of our ability to spin a compelling value story — a clear value proposition, proven claims, all wrapped up with great creative, and delivered by real humans. “Successful marketing lives and dies on the backs of our ability to spin a compelling value story — a clear value proposition, proven claims, all wrapped up with great creative, and delivered by real humans.” — Ryan Arnholt @ArbenAngstrom I appreciated presentations from Melanie Deziel, chief content officer at StoryFuel, Andy Crestodina, co-founder and CMO at Orbit Media Studios, and Michael Brenner, CEO at Marketing Insider Group, that touched on the importance of content.
3 things that made me smile1 — Rise & RunThank you Richard O’Connor, CEO at B2B Marketing, for organizing the Rise & Run on Wednesday morning. What was billed as a little 5.5K stroll through the streets of Chicago turned into a 9 mile run out to Lake Michigan, through the prairie, and nearly to Indiana before we decided to head back. It was a great start to the day. And there was an extra bonus smile on our adventure — I ran into a running buddy from Minnesota, running right by me, In a city of 2.5 million people.
2 — CatGPTMichael Brenner had a thoroughly entertaining and informative presentation on the future of B2B marketing. But I’m all smiles because he introduced me to CatGPT and my whole worldview has changed.
3 — Keep Your Chin Up!Karen Cooper, Director of Marketing, Content Experience at Wolters Kluwer Health, had an enlightening presentation about “imposter syndrome, perfectionism, fear and certainty”. Considering the low numbers of conversion rates and close rates that sales and marketing professionals encounter everyday, we’re all probably in need of some self-help and support groups to help us regularly re-center ourselves on what success and failure really mean. When we’re down in the data, we can lose sight of the people we impact and the inspiration we can be to others. I came out of Karen’s session with a rosier outlook on life than when I went in, and I appreciated Karen sharing her perspective. 4 Questions from a human, to other humans, about humans, to convince you of the importance of humansWho are the top influencers in your industry? Who are the top influencers for your brand? Do any of these people work at your company? Would it absolutely blow your mind if the most trusted experts and voices in your market were talking about you? In a marketing environment that is becoming increasingly automated and robot-fueled, creating and promoting influencers for your brands and products is as important as ever. Influencer programs provide a great platform for your employees and advocates to make real connections and tell the stories about the impact your company, products, and people have made. If you’re open to chatting about influencer marketing, CatGPT, Imposter Syndrome, or running – give me a shout or schedule some time!
You can also learn more from our additional B2B Ignite USA coverage here:
The post B2B Ignite USA 2023 Wrap-Up: The Importance of Being Human appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/t1UME5N May 31, 2023 at 06:22AM
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Snapchat Tests New Generative AI Feature https://ift.tt/RQV24iM After launching its controversial and widely criticized generative AI program, “My AI,” Snapchat is now testing a new way for users to play around with AI-creation through a feature the company is calling “Dreams.” The “Dreams” project was unveiled by app researcher Alessandro Paluzzi via a Twitter screenshot, which instructs users to “Upload several selfies to create your Dreams and generate fantastical Snaps of yourself!” followed by a button to “Generate My Dreams.” It is a similar concept to “My AI,” which invites users to chat with an AI bot and ask questions, as if it were a friend. However, “Dreams” apparently will rely solely on images, using generative AI technology to deliver otherworldly scenes instead of written answers. advertisement advertisement The move may be a bold one for Snapchat, considering that the launch of its “My AI” virtual chatbot resulted in Snapchatters leaving a record amount of one-star reviews, with many threatening to leave the app altogether. The chatbot was also criticized for violating user privacy on the app and delivering inappropriate answers -- unprompted -- to younger users. In other ways, “Dreams” may be a stepping stone to what Snapchat wants to deliver its users via generative AI: video. “We're just getting started,” Snap President-Americas Rob Wilk said at the company's recent Newfront presentation. “We're testing ways My AI can help bring Snapchatters mobile video, including from some partners in this room, but it's powered by what we call 'conversational intent.'” Mobile Marketing via MediaPost.com: mobile https://ift.tt/pPB7xci May 30, 2023 at 04:41PM
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Keys To Success For The 2023 Holidays https://ift.tt/53pCMmW PSFK researchers identify he latest trends, consumer insights, and actionable strategies to drive sales and engage shoppers during the holiday season of 2023.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ May 30, 2023 at 07:59AM |
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