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BarkleyOKRP Set To Open Its First New York Office https://www.mediapost.com/publications/article/412002/ At launch later this month roughly 20 employees will be based in the office with several senior agency leaders including Sean Corcoran, president of MissionOne Media, the agency's media arm. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 13, 2026 at 06:33PM
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Judge Sides With Meta In Battle Over Location Data https://www.mediapost.com/publications/article/411987/ A federal judge has dismissed a class-action privacy complaint claiming the company wrongly collected location data about Facebook users via tracking software embedded in mobile apps. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 13, 2026 at 06:33PM
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How Generative AI is Reshaping Brand Content https://www.mediapost.com/publications/article/411864/ Nikki Lam, VP of SEO from NP Digital, writes "Is your company still following last year's search engine optimization (SEO) strategy? Then, your content may already be behind." Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 13, 2026 at 01:51PM
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SCOTUS To Rule On FCC's Power To Issue Privacy Fines https://www.mediapost.com/publications/article/411950/ The Supreme Court has agreed to take up a dispute over the Federal Communications Commission's power to fine telecoms for allegedly selling customers' geolocation data to aggregators. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 12, 2026 at 04:24PM
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Google Moves Agentic Shopping Across Search, Gemini With Retailers https://www.mediapost.com/publications/article/411922/ Open standards and tools announced this week will solve problems in real-time through intuitive multimodal interactions across phone, mobile and the web in more than 40 languages. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 11, 2026 at 10:16AM
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Lyft Creates Interactive Ad Unit With Haptics App Feature https://www.mediapost.com/publications/article/411904/ Lyft for the first time has incorporated interactivity and haptics technology in an ad unit for its app. Haptics is technology that can create an experience of touch by applying forces, vibrations or motions. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 9, 2026 at 01:46PM
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Disney To Launch 'Vertical' Short-Form Content, AI Creative For Brands https://www.mediapost.com/publications/article/411893/ Disney+ will start up short-form video content for a wide variety of content and programming in a "vertical" video effort, where new "tiles" on short-form content will appear on its streaming platforms. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 8, 2026 at 08:46PM
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Microsoft Powers Agentic For Retail, From Purchase To Checkout https://www.mediapost.com/publications/article/411832/ The tools, announced ahead of next week's NRF conference, support merchandising, marketing, store operations and fulfillment, integrating intelligence to coordinate fragmented workflows that anticipate and respond to events before they occur. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 8, 2026 at 10:36AM
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Mitsubishi Motors, AT&T Partner For 5G Connectivity https://www.mediapost.com/publications/article/411860/ In-vehicle technology gets a boost, including ultra-fast data speeds, enhanced entertainment options and improved connection performance. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 7, 2026 at 06:09PM
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Coca-Cola Takes An Interactive Ride With Uber Advertising https://www.mediapost.com/publications/article/411845/ Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride. Mobile Marketing via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/ January 7, 2026 at 02:59PM |
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