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Malicious Ads Through In-App Networks On The Rise

https://www.mediapost.com/publications/article/413259/

iOS apps face three times more malicious ads than Android apps, putting users at risk and triggering drops in non-game app rankings and store complaints, according to data published by AppHarbr Research from cybersecurity firm GeoEdge.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 5, 2026 at 11:21AM

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TDA Boulder Wins AOR For First Interstate Bank

https://www.mediapost.com/publications/article/413206/

The remit includes a strategic brand overhaul and a creative campaign.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 5, 2026 at 11:21AM

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Google Non-Skip Ad Concerns Bleeding Into YouTube

https://www.mediapost.com/publications/article/413229/

YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google Ads and Display & Video 360.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 4, 2026 at 09:53AM

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AI Running Fraud Network Across More Than 25M Devices

https://www.mediapost.com/publications/article/413150/

Mobile apps generate hidden in-app browser activity to load websites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab has determined the threats are as a result of AI.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 2, 2026 at 08:58AM

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Google To Enforce Minimum Budget For Demand-Gen Buys

https://www.mediapost.com/publications/article/413153/

The update ensures campaigns have adequate budget for the initial "cold start" phase as AI models learn and optimize for performance, according to Mattia Tommasone of the Google Ads API Team.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 2, 2026 at 08:58AM

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Teens 'Zill' In New Ad Council Mental Health Campaign

https://www.mediapost.com/publications/article/413145/

Campaign strategists hope they've created a new buzzword for teens: "zill," "any action to show love to your mind on good, bad, or whatever days."



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

March 2, 2026 at 01:14AM

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Virginia Bill Banning Sale Of Location Data Nears Final Passage

https://www.mediapost.com/publications/article/413146/

Lawmakers in Virginia's house unanimously passed a bill that would ban businesses from selling data that can pinpoint residents' locations within a 1,750-foot radius.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

February 27, 2026 at 05:47PM

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Why The 'Digital Marketing Transformation Playbook' Is Obsolete For AI

https://www.mediapost.com/publications/article/413136/

Many marketing leaders find themselves paralyzed because they're trying to "implement AI" as a line item. You can't.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

February 27, 2026 at 02:35PM

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Katsur 'Clears The Air' On IAB's Agentic Mission

https://www.mediapost.com/publications/article/413127/

The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management Protocols Initiative - serving as the "trust layer" of agentic commerce that enables companies to register their agents and provide transparency and accountability across the ad ecosystem.



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via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

February 27, 2026 at 11:51AM

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X Invites Advertisers To Recycle Creative From Other Platforms

https://www.mediapost.com/publications/article/413118/

Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer, or the Campaign Form and apply new aspect ratios, according to the company's announcement.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

February 26, 2026 at 06:13PM