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Chewy's Marketing Reboot Finally Pays Off

https://www.mediapost.com/publications/article/411305/

How a two-year push into SEO, mobile and CRM is delivering gains.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 11, 2025 at 07:16PM

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T-Mobile Refuses To Participate In NAD Proceeding

https://www.mediapost.com/publications/article/411318/

The National Advertising division referred T-Mobile to the FTC and state attorneys general because the company declined to participate in AT&T's challenge to claims regarding 5G service.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 11, 2025 at 07:16PM

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Move Over Glassholes, Google Eyes Next Generation Of AI Specs

https://www.mediapost.com/publications/article/411269/

Google is using AI to develop an ecosystem that supports several prototypes of smart glasses under the Android XR brand. The most prominent is collaboration with XREAL called Project Aura.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 10, 2025 at 10:25AM

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Google Presses Judge To Cancel $425M Privacy Verdict

https://www.mediapost.com/publications/article/411188/

Google is pressing a federal judge to vacate a jury verdict requiring the company to pay $425 million for allegedly collecting analytics information from people who had attempted to block data collection.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 8, 2025 at 10:41PM

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Google's AI Imperative: A New Era for Advertisers Entering 2026

https://www.mediapost.com/publications/article/411202/

Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, including global ad expansion in AI Overviews, AI Max for Search, controls for Performance Max, Gemini-powered creative tools, the launch of Meridian and new agentic tools with partnerships with PayPal and others.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 8, 2025 at 07:54AM

https://ift.tt/yxub6k3

Snapchat And FaceTime Banned In Russia

https://www.mediapost.com/publications/article/411190/

Russia has officially banned citizens from accessing Snapchat and Apple's FaceTime app, according to a report by Bloomberg.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 5, 2025 at 02:02PM

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'Do As You're Told': Behind New Telehealth Platform's 'Anti-Marketing' Campaign

https://www.mediapost.com/publications/article/411183/

"'Do As You're Told' is intentionally bold and counter to today's 'do whatever you want' culture," according to Methodiq's CEO.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 5, 2025 at 02:02PM

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Prophet Adds Inge As VP/Creative Director

https://www.mediapost.com/publications/article/411157/

Previously, Inge was a creative director at McCann, working on Volvo and FedEx.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 5, 2025 at 10:40AM

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Aging Cable First Steps: Rebrand, New Digital Businesses - Is That All?

https://www.mediapost.com/publications/article/411152/

MS NOW will have a new direct-to-consumer offering next summer under the new brand name.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 5, 2025 at 10:40AM

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Brain Activity Study Shows Neuro-Contextual Ads Drive Higher Engagement

https://www.mediapost.com/publications/article/410908/

A study conducted by a neuro-contextual ad company in partnership with a neuroscientist at Columbia University found neuro-contextual ads deliver 3.5x higher neural engagement than non-contextual ads.



Mobile Marketing

via MediaPost.com: mobile https://www.mediapost.com/publications/mobile/content/

December 4, 2025 at 11:47PM