Pinterest Tool Lets Business Create Ad Campaigns From Mobile Devices https://ift.tt/2SD2l53 Pinterest rolls out a new feature this week that gives businesses the ability to more easily create and manage ad campaigns directly from their mobile devices. The new Mobile Ad Tools add to a growing number of self-service offerings Pinterest has launched over the past year. To use the new feature, brands will be expected to choose a Pin from their business profile, then select from automated or custom-targeting options. After that, they are encouraged to pick the duration and daily budget of their campaigns, complete billing information, and then publish the ad -- all from a mobile device. In early testing, Californian clothing brand Prana said its retargeting campaign on Pinterest saw a 12:1 return on ad spend, along with a 28% increase in site traffic. The platform has allowed them to grow and tell the broader story of their brand with boards about their sustainable production methods, fair trade, and recycled polyester. Earlier this year, Pinterest set its IPO at $1.2 billion. Last year, the company said it raked in about $755 million in revenue -- up 60%, year-over-year. The visual search engine boasts about 250 million active monthly users and more than 2 billion monthly searches. To date, the company says its community has saved 175 billion pins and created roughly 4 billion boards. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH July 25, 2019 at 03:51PM
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