Out-of-Home Soars 6% During Q1 http://bit.ly/2Wa6Fxz At a time when many traditional mediums are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to $1.78 billion in the first quarter, according to data released today by the Outdoor Advertising Association of America (OAAA). The data, which which was compiled by Kantar Media, represents an acceleration of the U.S. out-of-home ad industry's recent expansion. Full-year spending rose only 4.5% in 2018, the last data released by the OAAA. An analysis of the top 10 ad categories shows a relatively mixed bag. Miscellaneous local services and amusements remained the top category, expanding 7.8% during the first quarter and accounting for a 24.5% share of all out-of-home spending in the U.S. No. 2 category, retail, meanwhile receded 1.1%. The biggest loser was restaurants, which declined 11.7%, while the biggest gainer was insurance & real estate, which expanded 18.2%. Fletcher did not disclose the category's growth, or cite specific examples, but the OAAA said the top 10 advertisers during the quarter, in ranked order, were: McDonald’s Apple Geico Amazon T-Mobile HBO Warner Bros Pictures Chevrolet American Express "Twenty-nine of the top 100 OOH advertisers more than doubled their OOH spend from the first quarter of 2018 including," the association also disclosed, citing: Door Dash Food Delivery, Cisco, LVMH, Groupon, Pluto TV, EA (Electronic Arts), LogMeIn.Com, Vimeo, Tazo, Stitch Fix Clothing Store, Michigan Hotels and Resorts, Uber, New York City Department Of Health & Mental Hygiene, Allstate, Salesforce, Deloitte, Target, Redfin Real Estate, Amazon, T-Mobile, TD, CNN, CBS, Paramount Pictures, Anheuser-Busch, Warner Bros Pictures, Spotify, Hulu, and 20th Century Fox Pictures. Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 29, 2019 at 03:11PM
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