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Oomph Marketing: How Enterprise Firms Are Succeeding With Email https://ift.tt/lkfOB6w Enterprise firms are prolific email marketers. And they’re good at it, judging by Email Marketing: New Research for the Enterprise Marketer, a study from Outward Media (OMI) conducted by Ascend2. Of the enterprise marketers polled, 94% agree that executing an effective email program is critical to their overall marketing strategy, with 53% saying they strongly concur. And 95% say they’re successful at it, 28% very much so, or best in class. Only 5% rate themselves as unsuccessful. This is a higher success rate than those seen in some other disciplines. But, as usual, challenges abound. The greatest ones are:
advertisement advertisement Challenges aside, marketers plan to leverage these trends in their email program in the year ahead:
Do marketing tech stacks allow measurement of email’s impact? To some degree:
Continual A/B testing allows marketers to see what is working—and what isn’t—in an email program. Here are the most important elements to test:
Can AI be useful in email marketing? Yes, in these ways:
And how do they measure the success of their email programs? They do it through:
Ascend2 surveyed 133 marketers who work for companies with 500 or more employees. The full survey can be found here. Mobile Marketing via MediaPost.com: mobile https://ift.tt/yNHkjXi October 27, 2022 at 02:44PM
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