OOH TV Viewing Of Mueller's Live TV Statement Soars http://bit.ly/2Z08D0z Wednesday’s surprised live TV statement of Department of Justice’s Special counsel Robert Mueller, rocketed out-of-home TV viewing, by 130% over normal levels, attracting 4 million OOH viewers at its peak time. Nearly 80% of those peak 4 million viewers came from CNN, Fox News Channel, CNBC and MSNBC. CNN had 1,592,125 viewers; Fox News Channel, 1,533,140; CNBC, 436,395; and MSNBC 389,000. Out of home TV data is from Tunity Analytics. Tunity says peak viewing of Mueller’s statement was at 11:09 a.m. Mueller’s statement, which came on short-notice, commented on his report about Russian influence in the 2016 presidential election, as well as obstruction of justice issues surrounding President Trump. He took no questions from reporters. Previous high OOH TV viewing moments included NBC’s airing of “The Preakness Stakes,” pulling in 3.3 million at its peak; and NBC’s “The Indianapolis 500” tallying 2.5 million. Tunity Analytics measures the out-of-home linear TV viewing occurring in locations outside the home, such as bars, gyms, and offices. Tunity viewing estimates come from Tunity mobile app usage for May 29, 2019. OOH viewer impressions are calculated using Tunity proprietary modelling. advertisement advertisement Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH May 29, 2019 at 05:01PM
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