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OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media https://ift.tt/3xNpaHc The Out-of-Home Advertising Association of America (OAAA), this morning released a comprehensive guide for capturing mobile advertising identity data to effectively evaluate which consumers are exposed to digital out-of-home (DOOH) media. The OAAA said the guide, “OAAA DOOH Exposure Methodology Standardization Guidelines and Best Practices," was developed with "top member industry leaders" and hat it is intended to serve as an industry-wide measurement standard. The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data, and delineates best practices for various DOOH advertising inventory formats. Key methodology topics addressed include: • Required input variables from venue data advertisement advertisement Companies contributing to the guidelines included Vistar Media, Foursquare, Adsquare, Clear Channel Outdoor, JCDecaux, Lamar Advertising, Lightbox, Veraset, Verizon Media, Volta, Adelphic, AdQuick, Geopath, GSTV, MFour, The Trade Desk and Ubimo/Quotient. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 7, 2021 at 09:40AM
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April 2023
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