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Nissan Preps National Rollout Of Online Shopping Program https://ift.tt/2KSgdbP Nissan North America is expanding a pilot online shopping program which will allow consumers to buy a vehicle without leaving their home. The program, which has been christened Nissan@Home, was tested at seven Nissan dealerships over the summer. Additional dealers can now enroll, which could enable availability throughout the U.S. by this spring, per the automaker. A customer will be able to schedule and complete a test drive, manage the purchase process, take delivery, and handle service needs from a computer, tablet or mobile phone. They can transition into a Nissan dealership at any time during the process, or complete the deal from a remote location of their choice – their home, a local coffee shop or anywhere they have online access. Nissan@Home gives customers the ability to purchase a vehicle on their terms, said Dan Mohnke, vice president, ecommerce, Nissan North America "Through this new program, Nissan dealers can provide a better customer experience which can, in turn, help improve their own business performance,” Mohnke says in a release. The pilot ran in Virginia, Michigan, Texas, Florida and Illinois. Each dealership recommended that Nissan proceed with a nationwide rollout. One dealer, Dan Banister, owner of Banister Nissan of Chesapeake and Banister Nissan of Norfolk, both in Virginia, called the test program remarkable. “Our sales close-rate nearly doubled with customers who used this online shopping solution,” Banister says in a release. “You see what’s happening now with holiday shopping. Online buying is massive and absolutely what today’s consumer is wanting. COVID-19 has only increased that demand.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH December 23, 2020 at 04:38PM
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April 2023
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