Mobilizing the Loyalty Journey

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Mobilizing the Loyalty Journey

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The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the QSR brand used aggressive acquisition tactics, streamlined interface, 360-degree promotion, and data-driven segmentation to grab home screen mindshare. The results not only grew the topline loyalists number but also bottom line participation and revenue.



Mobile Marketing

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May 27, 2021 at 01:27PM