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Mobile Use Helps Traditional Radio Strengthen Its Staying Power https://ift.tt/3ezYlhc Traditional U.S. radio listening got back to its pre-pandemic levels in mid-2021, partly due to the return of that important mobile use -- in cars and other places.
Looking a bit deeper at just audio -- traditional versus digital -- provides a more revealing story. advertisement advertisement Streaming is now second among all audio segments, including podcasts, satellite radio and owned music, according to Edison Research. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH December 30, 2021 at 06:09AM
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April 2023
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