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Mobile To Overtake Direct Mail For Most Local Media Spending https://ift.tt/3mq3Sve For the first time, local mobile advertising next year will be bigger than direct mail as financial services and insurance companies seek to reach consumers on their smartphones, according to a forecast by local media consulting firm BIA Advisory Services. Total U.S. local advertising spending will rise 11% to $173.3 … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH December 23, 2021 at 11:30AM
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April 2023
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