Microsoft, Integral Ad Science Partnership Provides Brand Safety Verification https://ift.tt/2S6MZ9v Microsoft Advertising has announced an integration with Integral Ad Science (IAS) to protect advertisers from unnecessary risks. This partnership initially will roll out in the U.S. Other markets will follow. Here’s how it works. The IAS will scan, evaluate and rate page risks across the Microsoft's network for native ads. Risk will be assigned based on the IAS standards for content categories including Adult, Alcohol, Gambling, Hate Speech, Illegal Downloads, Illegal Drugs, Offensive Language and Controversial Content, and Violence. When the page content is deemed moderate or high risk, IAS will eliminate it from Microsoft Audience Network’s advertising inventory. It's all about helping brands reduce risk by adding a layer of protection automatically across the Microsoft Audience Network. Through this pre-bid integration, only validated inventory from IAS will be served on the network. The network of native ad placements are curated through reviews — human and artificial intelligence. The placements are on Microsoft owned-and-operated sites like MSN, Outlook.com and Microsoft Edge, and on select premium partner properties. advertisement advertisement Advertisers can target ads using data from the Microsoft audience graph, including LinkedIn data. IAS began working with the LinkedIn Audience Network in May 2020 to provide brand safety for all native ads across desktop, mobile web, and in apps. The integration uses IAS’s predictive technology and real-time data to ensure all campaigns running through the LinkedIn Audience Network are brand safe and fraud free. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 29, 2020 at 01:39PM
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