Marriott Unveils New Rewards Program In Oscars Ad https://ift.tt/2VeTzKi Marriott International is using the Oscars telecast on Sunday to unveil the hotel company’s Marriott Bonvoy loyalty program. The new effort merges and rebrands the Marriott Rewards, Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) programs under one umbrella. The creative, developed with Observatory Marketing and Independent Media, highlights various properties, including the JW Marriott Nashville and W Verbier, while guests proclaim "Bonvoy" during activities, like drinking wine or playing golf. The campaign’s tagline: "Rewards Reimagined." advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 22, 2019 at 10:24AM
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