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Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only https://ift.tt/6kQ0TPn
Those are among the findings of the 2024 Optimove Report on Marketing Fatigue, Customer Perspectives. Of the shoppers polled, 81% will unsubscribe from brands that inundate them. And 54% have subscribed from at least three brands in the last 90 days. What’s more, 55% want fewer messages from brands they subscribe to. And 50% want fewer communications in general, although 34% say they would actually like to receive more. Meanwhile, 60% want to receive marketing deals and reminder emails and texts from brands to which they are loyal so they can purchase from them again. Indeed, 59% visit such brands at least once a week, and 22% do so every day. advertisement advertisement Yet 45% of shoppers in the survey say they receive too many offers, so relevancy is key. And 27% ignore most offers from retailers. But 18% don’t mind getting an irrelevant offer if it will expand their shopping options. However, only 10% say they will unsubscribe from brands that send them irrelevant offers. What are the most irritating channels?
Optimove surveyed 305 U.S. consumers in January 2024.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/Ow9QCza April 19, 2024 at 05:43PM
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April 2023
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