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Hubble Tests TikTok & the "EYES" Have It! https://ift.tt/3yDSpfZ The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn't want to be beholding to just FaceBook and took advantage of the new trend. Hubble's Senior Marketing & Creative Director, Dan Rosen, shares how he tested the short-form mobile video platform and discovered a new audience, success and scale. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH May 24, 2021 at 02:19PM
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April 2023
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