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How Retailers Like Sephora Drive Conversion Using Personalized Recommendations http://bit.ly/2DzWuqJ Consumers today have access to a greater array of goods and services than ever before. Paradoxically, this can make it more difficult to make a purchase decision. As a result, consumers are seeking help navigating these choices through hyper-personalized recommendations based on their individual needs and preferences. Retailers are leveraging in-store AR and visual recognition technologies in order to provide targeted recommendations and foster moments of discovery and delight by bridging the physical and digital worlds. Shoppers are able to experiment with products through virtual try on, which reduces return rates, while also providing the retailer with valuable data about product interactions. Accordingly, here’s how top brands are leveraging interactive technology in order to gain consumer insight: YouCam For Business Walgreens Sephora 91% of consumers are more likely to shop with brands who recognize, remember and provide relevant offers and recommendations. For extensive insight into the many ways that contemporary brands are unlocking data within their physical footprints, download PSFK’s Shopper Data Debrief, out now. The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Consumers today have access to a greater array of goods and services than ever before. Paradoxically, this can make it more difficult to make a purchase decision. As a result, consumers are seeking help navigating these choices through hyper-personalized recommendations based on their individual needs and preferences. Retailers are leveraging in-store AR and visual recognition technologies in order to provide targeted recommendations and foster moments of discovery and delight by bridging the physical and digital worlds. Shoppers are able to experiment with products through virtual try on, which reduces return rates, while also providing the retailer with valuable data about product interactions. Accordingly, here’s how top brands are leveraging interactive technology in order to gain consumer insight: Mobile Marketing via PSFK http://www.psfk.com/ April 24, 2019 at 06:36AM
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