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How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food https://ift.tt/2HKqWC5 Annual household spend on pet food increased 36% between 2007 and 2017. The demographic responsible for this change is largely millennials—and accordingly, the quality, transparency and convenience that young people expect from food brands has extended to their pets. Leading retailers are responding to this demand by making high-quality meals made with human-grade ingredients, as well as ensuring affordability and convenience through online services. From membership and subscription savings to meal-prepping kits, here’s how four brands are translating successful innovations in today’s food retail landscape to the pet industry: Wag JustFoodForDogs x PetCo Brandless Pet Plate Millennials view their pets as family, and will spend accordingly when it comes to their furry friends’ wellbeing. For a deep dive into how the pet care industry is enabling a connected pet ownership experience, download PSFK’s Engaging Millennial Pet Owners report, out now. Lead image: stock photos from Igor Normann/Shutterstock Annual household spend on pet food increased 36% between 2007 and 2017. The demographic responsible for this change is largely millennials—and accordingly, the quality, transparency and convenience that young people expect from food brands has extended to their pets. Leading retailers are responding to this demand by making high-quality meals made with human-grade ingredients, as well as ensuring affordability and convenience through online services. From membership and subscription savings to meal-prepping kits, here’s how four brands are translating successful innovations in today’s food retail landscape to the pet industry: Mobile Marketing via PSFK http://www.psfk.com/ March 27, 2019 at 05:34AM
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