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How Department Stores Like Nordstrom Remain Relevant In The Digital Age http://bit.ly/2GlrD4f Since its inception, the department store has pioneered the experience of shopping as entertainment. However, as many of New York’s legacy departments stores close, the ones that remain are rethinking their roles in order to remain competitive in this digital age, offering shoppers access to a rotating array of exclusive merchandise, creating immersive shopping experiences that surprise and delight, and upping the ante on customer service with digital tools. In addition, “A spate of new stores, while not ‘department stores’ in the traditional sense, also serve as a vital platform for discovery with access to new, up-and-coming brands and limited-edition drops,” says Piers Fawkes, Founder & President of PSFK. In the following excerpt from PSFK’s 2019 New York Retail Innovation Guide, learn how five leading brands in department retail are reinventing their space and remaining top of market in the digital age: Nordstrom Men’s Store Bloomingdale’s Carousel Showfields KITH Retail innovation in New York is not limited to department store brands, as many other industries are creating dynamic services and experiences. For more on the most innovative retail the city has to offer, download PSFK’s 2019 New York Retail Innovation Guide, available now. Lead image: stock photos from rblfmr/Shutterstock Since its inception, the department store has pioneered the experience of shopping as entertainment. However, as many of New York’s legacy departments stores close, the ones that remain are rethinking their roles in order to remain competitive in this digital age, offering shoppers access to a rotating array of exclusive merchandise, creating immersive shopping experiences that surprise and delight, and upping the ante on customer service with digital tools. In addition, “A spate of new stores, while not ‘department stores’ in the traditional sense, also serve as a vital platform for discovery with access to new, up-and-coming brands and limited-edition drops,” says Piers Fawkes, Founder & President of PSFK. In the following excerpt from PSFK’s 2019 New York Retail Innovation Guide, learn how five leading brands in department retail are reinventing their space and remaining top of market in the digital age: Mobile Marketing via PSFK http://www.psfk.com/ February 11, 2019 at 05:05AM
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