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How Brands Like Shisheido Create Immersive Airport Retail Experiences https://ift.tt/2HSAIBy “Airports are furthest along in innovative thinking. They realize they have to play nice with other apps. The whole traveler experience is not defined by time in the airport but defined by the overall experience,” says Robin Hopper, president of GuestLogix. Indeed, leaders in travel and hospitality are transforming airports with exclusive, multisensory experiences that give traditional retailers a run for their money. From PSFK’s Reinvigorating The Airport Experience report, here’s how three brands ranging from cosmetics to premium beverage are creating immersive experiences for passengers that stimulate and engage the senses: Shiseido Travel Retail Moet Hennessy Istanbul Airport Airports are at the apex of retail innovation. For more key insights and trends, download PSFK’s report Reinvigorating The Airport Experience, out now. “Airports are furthest along in innovative thinking. They realize they have to play nice with other apps. The whole traveler experience is not defined by time in the airport but defined by the overall experience,” says Robin Hopper, president of GuestLogix. Indeed, leaders in travel and hospitality are transforming airports with exclusive, multisensory experiences that give traditional retailers a run for their money. From PSFK’s Reinvigorating The Airport Experience report, here’s how three brands ranging from cosmetics to premium beverage are creating immersive experiences for passengers that stimulate and engage the senses: Mobile Marketing via PSFK http://www.psfk.com/ March 26, 2019 at 05:32AM
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