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How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development https://ift.tt/2r85OM4 Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings Consumers feel a sense of ownership over their favored brands and want to help contribute to their lasting success. Brands are accordingly providing initiatives that invite trusted members and loyal fans into the research and development process to share their expertise and feedback on products and services. This approach not only deepens the level of engagement, but also creates buzz and a built-in audience of committed customers. Here’s how top retailers are extending their reach to promising consumers, strengthening their loyalty as well as creating opportunities to analyze their own strengths and weaknesses: Target Studio Connect Floyd Sephora For more examples of how brands are giving consumers the opportunity to contribute to and improve products and services, visit PSFK’s Future of Retail 2019 report. Consumers feel a sense of ownership over their favored brands and want to help contribute to their lasting success. Brands are accordingly providing initiatives that invite trusted members and loyal fans into the research and development process to share their expertise and feedback on products and services. Mobile Marketing via PSFK http://www.psfk.com/ November 27, 2018 at 06:09AM
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