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How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice http://bit.ly/2sXLk9B Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals Fitness brands from Thorne to Equinox are leveraging customers’ personal data to curate specific recommendations for diet and exercise that help customers achieve their goals. From workout routines and diets based on customers’ genes to health plans that address individuals’ blood levels of various toxins, here’s how four health and fitness brands are using customers’ unique stats to help them improve their lives: FitnessGenes AthGene Equinox Thorne For more examples of how brands are leveraging hyper-personalized fitness data, visit PSFK’s Amplifying The Benefits Of Wearables Through Personalized Experiences. Lead image: stock photo from Bojan Milinkov/Shutterstock Fitness brands from Thorne to Equinox are leveraging customers’ personal data to curate specific recommendations for diet and exercise that help customers achieve their goals. From workout routines and diets based on customers’ genes to health plans that address individuals’ blood levels of various toxins, here’s how four health and fitness brands are using customers’ unique stats to help them improve their lives: Mobile Marketing via PSFK http://www.psfk.com/ January 31, 2019 at 10:42AM
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