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How Brands Like Away Use Content And Services To Integrate Into The Consumer’s Life https://ift.tt/2QRin95 Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life Customers are more than just consumers of products and services. Understanding their personalities, lifestyles, and passions is key to creating more meaningful value and subsequently integrating your brand more intimately into their daily lives. Extend engagement beyond the point of transaction to offer ownership experiences such as product support, partner services, education and convenient renewal. Brands can broaden customer engagement beyond products and services with resources, materials, and publications that shed light on a brand’s marketplace perspectives. Services that meet customers where they are and integrate into their daily lives can provide solutions that not only save time but, elevate time. Away Airplane Mode Nordstrom Local Harry’s Five O’Clock Harvey Nichols AskHN For more examples of how brands are solving for customer needs and delivering meaningful services, visit PSFK’s report Defining The Modern Luxury Experience Across Brand Touchpoints. Customers are more than just consumers of products and services. Understanding their personalities, lifestyles, and passions is key to creating more meaningful value and subsequently integrating your brand more intimately into their daily lives. Extend engagement beyond the point of transaction to offer ownership experiences such as product support, partner services, education and convenient renewal. Mobile Marketing via PSFK http://www.psfk.com/ October 15, 2018 at 06:31AM
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