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How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs https://ift.tt/2OvbU3W In an effort to better understand and respond to the nuances of their customers, organizations are deriving insights from in-store behaviors, product interactions, loyalty engagement and shopper feedback to identify areas for improvement. Consumer information can be translated into actionable strategies that inform decisions around merchandising, rewards programs and technology investment to continually refine the front-end experience and ensure customer needs are always top of mind. From PSFK’s Retail Trends Playbook 2020, made in partnership with Microsoft, here’s how three leading retailers are leveraging acquired shopper data to most efficiently anticipate and respond to consumer needs: Stitch Fix Adidas Mars x Alibaba The Retail Trends Playbook 2020 is a report by business intelligence platform PSFK in partnership with Microsoft that presents key trends, best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies. Download the full free report here. In an effort to better understand and respond to the nuances of their customers, organizations are deriving insights from in-store behaviors, product interactions, loyalty engagement and shopper feedback to identify areas for improvement. Consumer information can be translated into actionable strategies that inform decisions around merchandising, rewards programs and technology investment to continually refine the front-end experience and ensure customer needs are always top of mind. From PSFK’s Retail Trends Playbook 2020, made in partnership with Microsoft, here’s how three leading retailers are leveraging acquired shopper data to most efficiently anticipate and respond to consumer needs: Mobile Marketing via PSFK http://www.psfk.com/ March 26, 2019 at 06:07AM
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