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How Brands Can Use Public Spaces To Amplify Their Impact http://ift.tt/2EXtv2a Companies are contributing ideas for infrastructure and creating spaces that bring people together to make an impact on city life As the idea of experiential retail—where providing spaces for experiences takes priority over selling products—becomes standard practice in the way stores look and operate, brands are naturally thinking of what’s next. How can they expand their impact into the communities they inhabit? This can take several forms, from infrastructure that enables new efficiencies to occasions and environments that bring people together around the halo of a brand. By creating spaces that bring like-minded people together, brands are able to leave a lasting mark within communities. Below, we look at three projects that show how brands are using physical spaces for meaningful outcomes. BMW Plantagon CityFarm Eaton Workshop For more on these trends and examples of cause-based marketing and initiatives, check out our recent report Applying Brand Impact To Improve Public Spaces. Mobile Marketing via PSFK http://www.psfk.com/ February 23, 2018 at 06:33AM
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