http://ift.tt/2EUyGQn
How Brands Can Make Education And Empathy Part Of Their Mission http://ift.tt/2sN4FwL Companies that foster empathy and education in local communities are finding unique ways to connect with consumers Given the current crises in the U.S. and around the world, there is perhaps nothing more needed at the moment than a good dose of empathy. For brands, this provides the opportunity to leverage their platforms for good to inspire and cater to the diverse needs of communities. According to PSFK researchers, empathy education and local-sourcing are key tools that businesses can make a part of their brand mission. Through education initiatives, brands can serve as beacons within communities that help promote understanding around a range of issues, from anti-bullying to diversity. And with local-sourcing, brands can then tailor their business practices and resources to meet the exact needs of a community. Below, we look at three best-in-class examples of brands that are leading through empathy. X Games × ESPN VIDEO Kind Good Hotels These are just some of the ways in which businesses are enacting public-minded goals and using their influence to help communities. For even more on these trends, check out our recent report Applying Brand Impact To Improve Public Spaces. Lead Image: Good Hotel Mobile Marketing via PSFK http://www.psfk.com/ February 22, 2018 at 06:30AM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|