https://ift.tt/2NyrBpC
How Beverage Brands Are Extending Their Reach With AR Complementary Pairings https://ift.tt/2LEkB90 From AR-activated wine bottle labels that provide video content to complementary tasting guides that enhance customers' enjoyment of their drink, beverage brands are finding creative ways to connect with their consumers in the post-purchase phase As today’s brands and businesses increasingly focus on the entire customer experience rather than just the product or service itself, they are finding innovative ways to enhance the pre-purchase and post-purchase phases of their clients’ experience. Accordingly, companies are creating augmented reality-based experiences that provide customers with post-purchase suggestions, such as recipes and food pairings, to enhance how they engage with and use the product. In particular, beverage brands are utilizing augmented experiences to seamlessly recommend ideal pairings and recipes for their products. Here’s how two companies are extending their post-purchase reach: SippCLUB Bombay Sapphire x Shazam Offering complementary beverage pairings and extras via augmented reality technology is just one tactic brands are employing to increase consumer engagement with their products and services. For more inspiration, see PSFK’s report Applying AR & VR In CPG Retail. Lead image: SippCLUB via Facebook As today’s brands and businesses increasingly focus on the entire customer experience rather than just the product or service itself, they are finding innovative ways to enhance the pre-purchase and post-purchase phases of their clients’ experience. Accordingly, companies are creating augmented reality-based experiences that provide customers with post-purchase suggestions, such as recipes and food pairings, to enhance how they engage with and use the product. Mobile Marketing via PSFK http://www.psfk.com/ August 30, 2018 at 06:37AM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|