Google Services Just The Beginning Of Subscription-Based Services In 2021 https://ift.tt/2WUJzco Apple did it. The company created the hardware, and then a services business. Subscriptions followed, no doubt to offset any future declines in advertising based on antitrust lawsuits. In any case, 2021 will become the year of subscription services. While the majority of Google’s apps are free, based on the ability to offset the costs with advertising, the company during the past few years has built several paid-service tiers led by YouTube for steaming television and music. As 9to5google points out, The Google Store pretty much advertises offerings with a dedicated subscription landing page. What does that mean for brands? "Good question," said Jonathan Kagan, vice president of search at Cogniscient Media, a 9Rooftops brand. Would it lower the price for advertising, I asked. "Not likely," he said. advertisement advertisement "Google never does anything that makes them less money," Kagan said. "You can lower the base price, but it will bring them in more volume, theoretically." On the home page it reads "Your subscriptions work better with our packages." Those packages are broken down into Video Entertainment, Audio Entertainment, and Security. There are bundles and plans for services like phone, television, music, and security. Think of the combined data these services generate, along with Nest, which Google insists are tying with your Gmail account.
In November, TripAdvisor said “in a couple of months” it would offer consumer a subscription service. Those that buy into the package will initially get discounts on tens of thousands of hotels worldwide, and discounts off attractions sold through the service, last counted at nearly 400,000. Microsoft not only thinks about software subscriptions, but Xbox Series X and Xbox Series S game console subscriptions. Xbox All Access, which is the ability for Microsoft to combine Game Pass plus a hardware purchase into a $24.99 a month or a $34.99 a month subscription. The hardware and services are bundled, something Microsoft CFO Xbox Tim Stuart said during the company’s earnings call said “we haven't had in the past.” In the summer, Twitter posted a job for an engineer who could help build a subscription revenue platform, after realizing the importance of a diverse revenue mode, whether direct response or subscriptions and commerce. In the company quarter, Twitter will experiment in with things around premium services that consumers and businesses may choose to pay for, Ned Segal, Twitter CFO, said on the company's latest earnings call. "You'll see us all try kinds of different things," he said. "It could be higher quality video. It could be analytics. It could be business presence. It could be the ability to look at something in a different way than you might be able to today." During the next few quarters, he said, the industry will see Twitter experiment with subscription service ideas for tangible revenue opportunities. Services aren't something Google has really focused on in the past. But, as you can see, they are now. And that’s why this is important. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH December 29, 2020 at 01:18PM
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