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DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement https://ift.tt/Uag03XP
DoubleVerify and Comscore are combining two key data sets for marketers TV ads -- a verification/viewability metric and audience measurement.
The joint cross platform measurement product will combined DoubleVerify’s Authentic Ad metric -- which verifies that ads are viewed by a real person in a brand-suitable environment -- with Comscore Campaign Ratings -- an audience measurement product offering deduplicated reach and frequency across TV, connected TV, desktop, and mobile. Mobile Marketing via MediaPost.com: mobile https://ift.tt/m0AcXGB February 25, 2022 at 08:02AM
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April 2023
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