Connected TV Sets Emerging As Dominant CTV Device, Mobile And Desktop Wane https://ift.tt/2KCXSht Television sets are emerging as the dominant way consumers connect with connected TV (CTV), according to a quarterly tracking studyfrom ad tech firm Extreme Reach. Connected television sets accounted for a 49% share of CTV impressions during the first quarter of 2019, up from just 31% the same quarter a year ago. Most of the TV set's gains have come at the expense of mobile and desktop, while the "unclassified" category -- presumably devices like videogame consoles, etc. -- is also expanding. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH June 26, 2019 at 12:28PM
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