Connected TV Ad Gains Are Mobile's Loss https://ift.tt/2J7Gsqa Growing connected TV usage is now making up a commanding part of digital video ad impressions -- nearly half. Digital video ad serving company Extreme Reach, which issued the report, says connected TV’s gain is mobile loss, when looking at first-quarter 2017 activity, Mobile video ads are now 25% of all digital video impressions -- the lowest since first-quarter 2017. It says six-second ad impressions growth on mobile platform -- long thought to carry much promise -- has been negligible. The report says this is due, in part, to connected TV advertising spots being virtually unskippable, getting an 97% completion rate. Connected TV’s 30-second ads are the most used advertising format on that platform, comprising a 69% share; 15-second spots are at 28%; 3% for 60-second commercials; and 1% for six-second ads. Looking at all digital video impressions per device: Connected TV sets have a 49% share; 25% for mobile; 17%, desktop; and 7% tablet. General Invalid Traffic -- video fraud -- reached a new low of 1.5% in the first-quarter 2019, down 57% from the fourth-quarter 2018. Clickthrough rates for digital video advertising still remain low -- less than 1%. The report’s results are based on over 13 million ad creative asset flows through Extreme Reach’s AdBridge video server system -- which integrates linear TV distribution, OTT/CTV delivery and talent & rights management data. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH June 26, 2019 at 10:22AM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|