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Big Bang Budgets: Firms Plan To Spend More On Martech This Year https://ift.tt/5gaGO3h Brands expect to spend more on technology this year, according to marketing trends 2022, a study from Oracle Marketing, conducted by Ascend2. Of those polled, 82% plan to remove or replace parts of their current martech stack to improve performance, with 36% strongly agreeing with this statement. Moreover, 64% are increasing their overall marketing budgets, while 11% are keeping them intact and 25% are penciling in a decrease. What are they investing in? Email platforms are among the top three martech solutions:
advertisement advertisement Email is also one of the top two marketing solutions they cannot live without:
This occurs as 37% of marketers are confident in their chances of meeting their objectives this year, 31% hopeful and 24% excited. Only 4% are nervous, 3% indifferent and 1% panicked. But they face challenges, including:
Still, 88% believe they have access to the right data to make critical marketing decisions, with 42% strongly agreeing. They see the following first-party data sources as valuable as third-party cookies disappear:
Many firm are deploying artificial intelligence, particularly for email marketing. They would trust or already use AI to do the following:
These capabilities will grow in importance as 43% add personalized content or offers to their strategy in 2022.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/o2SQaxz March 28, 2022 at 03:54PM
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