http://ift.tt/2zu66zb
Paramount Pictures Will Launch A VR Movie Theater http://ift.tt/2BgL0EY Paramount Pictures Will Launch A VR Movie TheaterThe studio may soon be offering a way to experience the movie theater without ever leaving your home Going to the movies can be fun, but between buying the tickets, finding parking and standing in line for snacks, it has its drawbacks. Paramount Pictures is looking to draw in customers with a new virtual reality movie theater, including all the perks of going out to see a film without the hassle. Partnering with VR startup Bigscreen, this new movie experience will include finding a seat, watching trailers and even talking to the person next to you, replicating what it’s like to be in a real theater. Viewers who have a VR headset at home will be able to take advantage of this experience when it launches on December 3 for a showing of the 3D re-release of Top Gun. Mobile Marketing via PSFK http://www.psfk.com/ November 27, 2017 at 12:04PM
0 Comments
http://ift.tt/2A9SI6W
[Insight] How Global Brands Are Thinking Local http://ift.tt/2zttblO LONDON, United Kingdom -- “Global is local, and local is global.” This was the slightly cryptic and curiously spelled mantra heading a New Year’s greeting from Tadashi Yanai — chairman, president and chief executive of Fast Retailing, parent company of Uniqlo — to employees at the start of 2014, a key year for the group’s global expansion. “As the world economy continues to merge into a single market, a problem that all companies are forced to think about is how to run a global business that is also localised,” continued the internal memo, which Fast Retailing shared with BoF. Today’s world is unmistakably and increasingly interconnected, as growing Internet access, travel and trade accelerate the integration of global markets and the worldwide exchange of ideas, information, people and products. But with globalisation comes an opposite, if not equal, reaction. “In a globalised world, there will inevitably be many similar trends across the globe. And these, in turn, will generate opposition in the form of localisation, as people try to assert their own identity, which is only natural,” observed Mr Yanai. “In order to do business anywhere, we need to have a firm grasp of what it means to be global and what it means to be local.” A Platform for Local Culture This March, when Uniqlo unveiled its newly refurbished flagship store on London’s Oxford Street, a busy thoroughfare packed with global retailers whose stores look and feel much the same the world over, the Japanese brand dedicated the top two floors (and roof) of the six-storey megastore to showcasing local culture. Dubbed the Uniqlo WearHouse, the space features a selection of products made by local businesses, like vintage bicycle specialists Pedal Pedlar, and doubles as a stage for cultural events. On opening night, the WearHouse played host to Skepta, a London-based grime MC, and has since featured events including a talk by British Olympic gold medal-winner Victoria Pendleton, a yoga class with health coach Madeleine Shaw and a street food fair. “The idea is to have a space devoted to culture that is unique and relevant and brings something back to the community,” said John C Jay, who was hired by Mr Yanai in October 2014 to bring new energy to the Uniqlo brand as president of global creative. “To be a good citizen, to be a good neighbour in the neighbourhood, I had to work with local talent and local businesses,” he continued. “The store is the beginning of a deeper focus on our flagships and how they express global ideas, but in a more local way.”
It’s a significant shift away from the single-minded strategies of standardisation long favoured at large global retailers, which traditionally focused on fine-tuning their store formats, merchandise mix, marketing and other elements of their formulas, before rolling them out across the world with rigorous consistency. “There was a period where retailers felt they wanted to create a universal experience and now they’re recognising that you don’t want to have a commodity business in every single location,” said Marshal Cohen, chief industry analyst at the NPD Group, a market research company. “What you need is to make it special and unique.” To drive growth, Uniqlo must win over the world beyond its home country, where the company operates over 840 stores and has saturated the market. The brand has made considerable progress in Asia, but faces challenges in Europe and the United States. “The goal is to be relevant,” explained Jay. “We are a Japanese company trying to be relevant around the world and we’re going to do that by joining forces with many different cultures around the world. In order to be a great global company, you have to be a great local company, because you have to touch people where they live.” Uniqlo’s London store opening was accompanied by partnerships with local cultural institutions like Tate Modern and NTS Radio, as well as a major advertising campaign casting the city as a “creative utopia” and featuring a group of local “cultural ambassadors” including BBC Radio 1 DJ Benji B, British-Japanese Muslim fashion designer Hana Tajima and Kiev-born model and photographer Cate Underwood. Of course, in London, the world’s second most visited city, where a quarter of residents are foreign-born, local is very much global. “It’s this constant, cultural mix that’s so important to this city. In many ways, in light of what’s happening in the world, it’s a very important statement to be supportive of that diversity,” said Jay. “There’s such a refreshing note about being positive right now — just being positive.” It’s a sentiment that reflects the company’s efforts to create deeper meaning around a brand that casts itself as an enabler of all people and lifestyles. As well as local hubs, Uniqlo aims to turn its largest flagships into portals from one culture to another. “In London there may be events and other things that originate from Tokyo or New York, and in Tokyo there may be things that originate from the London store,” explained Jay. Success will come down to talent, he said. “We as a company need to be really good at understanding other cultures. It’s always about people. We have to hire the most curious and smart people who are multi-dimensional and multi-disciplined.” Superheroes in Their Communities For Lululemon Athletica, which has over 1,500 “ambassadors” who evangelise the brand in communities around the world, thinking locally has been part of the company’s strategy since day one. “It was linked to the brand’s vision to elevate the world’s greatness,” said Lululemon chief executive Laurent Potdevin, who joined the activewear retailer, best known for its yoga pants, in December 2013. “From the very beginning, it was really about building a relationship with the people who could have the most influence on the health and mindfulness of the community.” Many of them were local yoga teachers. “You have everybody talking about the rise of globalisation — and I really do think that means people are more connected and more aware,” continued Potdevin. “But people still want to be incredibly connected at a local level. Our ambassadors, they are not the big athletes. They’re the local superheroes in their communities.” Lululemon doesn’t pay its brand ambassadors, favouring a more subtle value exchange. “We have no contractual agreement, there is no financial transaction with our ambassadors. We drive traffic to their studios, we provide them with the tools of leadership and personal development,” said Potdevin. “Becoming an ambassador offered a great platform for me as a teacher to share my most recent yoga discoveries and helps to promote myself to an audience that I wouldn’t meet in my normal circles,” said Molly Harragin, a yoga teacher and Lululemon brand ambassador based in London. “We also get to meet other ambassadors who are out there in the wellness industry and learn of each other,” she continued. “I have been assigned a mentor and we meet up to chat and she coaches me through my vision and goals for the future. Another benefit is that I have a Lululemon clothing allowance.” In return, ambassadors teach free classes at Lululemon stores and events, and help the brand with grassroots marketing. “I help spread the news amongst the yoga community about any campaigns they have going on,” added Harragin. “I would say my role is to help bring Lululemon deeper into the yoga community.”
They are also the company’s eyes and ears, and play a critical role in providing feedback on products, which can help drive shorter and more efficient product development cycles. “We have 1,500 data points around the world, so we’ve got an ability to listen at a micro level and see trends really early,” explained Potdevin. Lululemon’s grassroots community-led approach was conceived back in 1998 when the company was founded, during the early stages of the consumer Internet. But the strategy is even more powerful today, said Potdevin. “With the right globalisation and the exponential growth of access to technology, our model has become even more relevant,” he explained. “The ambassador program merely gives us the ability to listen locally and act globally. We describe it as decentralised leadership.” Decentralised Leadership These days, Lululemon is focused on much more than just yoga. The company now offers apparel for everything from CrossFit to barre classes (and its cadre of ambassadors includes personal trainers and freeride mountain bikers as well as yogis). “In stores around the world, which pick their own ambassadors, they know what sweaty endeavours are trending,” said Potdevin. “Our store managers are entrepreneurial leaders who run their stores at the local level,” he continued. “We love to say we don’t have 363 stores, we have one store 363 times — that’s very different. Our store [managers] spend a lot of hours connecting with their community. We actually allocate time to have people go sweat in their communities.” Among other things, the strategy — which combines sophisticated data analysis with a novel organisational model that blends the efficiencies of centralised management with the responsiveness of local autonomy — has enabled the company to take a ‘pull’ approach to expansion, launching in new markets with lean showrooms that only grow into fully-fledged retail stores if local demand signals are strong enough. “What happens is we open a small showroom that speaks to who we are and it’s open, say, three or four days a week and the rest of the time people are in the communities discovering the different studios and activities; then they connect with ambassadors and we usually have a really good indication by the traffic to the showrooms,” explained Potdevin. “We are being pulled into communities as opposed to pushing onto communities,” he continued. “That’s why, out of 363 locations, we don’t have any bad locations. It’s because we really take the time to build relevance locally.” Some have criticised the approach as slow, saying Lululemon isn’t tapping new markets fast enough. But Potdevin insisted the strategy wasn’t slow as much as “disciplined.” He added: “It’s not as much about expanding quickly as it is about expanding powerfully.” In 2015, Lululemon had a sales density — the ultimate retail metric — of $1,541 per square foot, putting it amongst the world’s top performing fashion and apparel retailers. Come Run With Us Global sportswear giant Nike has also invested significantly in connecting with local communities, most famously through its branded running clubs, which the company currently operates from local stores in 44 cities around the world and plans to bring to more markets in the coming year. Nike launched the programme, dubbed Nike+ Run Club, several years ago as simple weekly runs with peers, but has since enhanced the offering with expert guidance from professional “pacers” and “coaches” as well as a digital training app, all wrapped together under the invitation: “Come run with us.” “It includes in-store services, digital tools, personal coaching and a motivating community. Consumers can go online to explore weekly sessions being offered at their local stores,” explained David Schriber, Nike’s vice president of marketing North America. “We’re making good on our commitment to the running community and provide runners of all levels with best-in-class services and experiences,” he added. “And of course, it gets people running.” Indeed, the programme can turn occasional joggers into regular runners, who may ultimately become more frequent and valuable customers for Nike. The running clubs are also a powerful channel for marketing and gathering customer feedback on products. According to the company, “hundreds of thousands” of people regularly take part in Nike’s live running sessions, while “millions” regularly use the app. “By engaging with the local community and being part of the lifestyle of the consumer, you’re creating a connection, you’re creating experience, you’re creating loyalty,” explained NPD’s Cohen. “And if I can connect with you as a lifestyle partner, I now have the opportunity to sell to you on impulse as well as necessity.” “In today’s world everything happens through referral,” he continued. “So if I have a relationship with you, you’re going to have a relationship with your people, and you’re ultimately going to turn them onto a relationship with me. That’s the ultimate networking. This is a better form of marketing than traditional advertising.” Local vs Global But while local engagement strategies can certainly help to build businesses that are more deeply connected and responsive to consumers, too much localisation can dilute brand equity and undermine some of the traditional efficiencies of standardisation. “We certainly know localisation adds a nice touch, and more and more retailers are doing it. But in order to make money they need economies of scale, and economies of scale favour the global side of the equation,” said Cohen. “Lululemon — the fact that they have yoga classes in the building — that’s taking it right to the consumer, connecting to the lifestyle of the consumer,” Cohen continued. But at the same time, the company’s stores also leverage re-useable formulas and managers are able to successfully balance localisation with a highly consistent brand experience. “We have incredibly talented [store managers] running $20 million businesses and they’re in line on where we are going as a brand, but they really have a lot of autonomy in how they’re running it. And that’s why you see very consistent guest experiences around the world that come to life in very different ways,” said Potdevin. The trick is striking the right balance: capturing the benefits of localisation, while protecting brand equity and economies of scale. “It depends,” said Cohen, “but as far as stores go, I would say the goal is probably to be at least 20 to 25 percent local to be able to provide enough profit margin — but eventually I see it growing even more.” Related Articles: The Rise, Stumble and Future of Lululemon Uniqlo's $50 Billion Brand Puzzle Burberry Bets on Retail Entertainment This article appears in BoF's latest print issue, A Connected World, a special briefing which examines how growing global interconnectivity is impacting the way we create, communicate and consume fashion. To order your copy for delivery anywhere in the world or locate a stockist, visit shop.businessoffashion.com. Mobile Marketing via PSFK http://www.psfk.com/ November 27, 2017 at 06:03AM
http://ift.tt/2A8pS6A
KFC Is Selling A $10,000 ‘Escape Pod’ To Save You From Technology http://ift.tt/2AcZl6b KFC Is Selling A $10,000 ‘Escape Pod’ To Save You From TechnologyThe holiday season is not about getting constant notifications on your phone, so KFC wants to help you take a break from the internet ‘Tis the season for a barrage of holiday social media posts, a never-ending stream of coupons and cheesy advertising. If you’ve ever wanted to get away from it all, KFC has got you covered with what the fast food chain calls an ‘Internet Escape Pod.’ This $10,000 tent, draped with the famous Colonel’s likeness, is made of a U.S. steel structure adorned with enamel paint and architectural foam, all designed to make a barrier between you and the Wi-Fi signal. The pod is big enough for eight people to fit inside, with a bucket of chicken, of course. The idea is to provide a space away from technology in order to enjoy the holiday. George Felix, director of advertising for KFC U.S., said in a statement, “We’ve come up with several technologically advanced, creative experiences for our customers and fans this year. But even we feel the burden of technology during the holiday season. So we decided to go in the opposite direction and create an anti-technology product, using technology, to help one lucky buyer literally escape the holiday chaos.” There is only one tent available for sale, so if you’re looking for a KFC escape from the modern world in the comfort of your own home, act fast. Mobile Marketing via PSFK http://www.psfk.com/ November 27, 2017 at 05:48AM
http://ift.tt/2AecThy
4 Emerging Marketing Channels You Should Adopt in 2018 http://ift.tt/2hTEso3 Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave several channels into our marketing strategy, putting our brand in front of more potential leads. However, in today’s digital landscape, it can feel like new platforms and social networks pop up daily leaving you to wonder if you need to change up your strategy. Below, we gathered our top five emerging digital marketing channels to help you decide which channels are worth focusing on and stay top of mind with your target audience. Read on to learn how you can adopt them into your 2018 marketing plan. 1. Messaging AppsMessaging apps are now 20% bigger than social networks, creating new pathways where you can target your audience. This includes messaging apps like WhatsApp, Slack, WeChat, and Facebook Messenger. Facebook Messenger alone is on the phones of over 1.2 billion people and with mobile now accounting for 57% of internet traffic, it’s important for your brand to be visible on the mobile apps your audience uses. Through strategic advertising and integrated chatbots, your brand can attract and support more customers through messaging apps. For example, you can send sponsored, personalized messages to people who have messaged your brand in the past to start a dialogue. Then, with well-designed and thoughtful bot, you can automate the conversations and interactions your brand has with your audience to draw them closer to converting. 2. MediumWith 91% of B2B marketers stating that they use content marketing, odds are you already create noteworthy content for your brand. Medium, a publishing platform where people “read and write things that matter,” allows you to distribute that content with an engaged and thoughtful audience. And through Medium’s priority on quality content, the size of your audience doesn’t affect the virality of what you have to say, which differs from how other publishing sites and networks work. As a platform for individuals and their opinions, Medium is a place for your brand’s thought leaders to share their progressive ideas. Instead of publishing content as a business, ask your brand’s top minds to post content that is thought provoking, yet relevant to your industry or business. With over 126 million website visits to date and growing, Medium’s active users will highlight and interact with your content, increasing the visibility of your content on the platform. 3. RedditBoasted as “The Front Page of the Internet”, Reddit provides another unique opportunity for brands to engage new, active audiences. With over 250 million users to date, Reddit allows users to create, share, and discuss online content and vote on their submissions. This has resulted in an active, loyal, and engaged community full of user-generated content. In fact, after 1.69 billion website visitors to date, Reddit has an average site visit duration of over 10 minutes. Get started with Reddit by selecting a few subreddits (i.e. threads dedicated to specific topics) that are appropriate for you to share your content in. You can also try out Reddit’s advertising features which allow you to sponsor a post to the front page of a subreddit. And if you’re feeling extra brave, you can host an AMA (Ask Me Anything) on Reddit, which allows you to have a Q&A session with Reddit’s community. Be warned, however: posting on Reddit can be a bit like walking through a minefield—you never know what you’re going to get. 4. YouTubeVideo accounts for 74% of all internet traffic, meaning your audience spends a majority of their time online watching a video. While YouTube has been around for over a decade, it still hasn’t made it into many marketing strategies with only 30% of B2B marketers believing video will be critical to their content marketing. Today, YouTube is the world’s second largest search engine and second most visited site, making it a prime place to distribute video content and engage audiences. While producing your own video may seem daunting, video creation has never been more accessible through new SaaS offerings and sophisticated phone cameras. Plus, your videos don’t need to be overly complicated. Showcase your company’s thought leaders through one on one interviews, live streamed Q&A’s, or webinars. In addition, you can create in-depth tutorials that walk your audience through difficult problems, highlighting your expertise and educating your audience. For more ideas on the types of videos you can create, see how seven brands are using long-form video content to connect with audiences. Mix Up Your Content Marketing GameFinding the right content marketing mix that successfully engages the right people isn’t an exact science. For more tips and ideas on how to find that perfect balance, check out these content marketing mix tips. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | 4 Emerging Marketing Channels You Should Adopt in 2018 | http://ift.tt/faSbAI The post 4 Emerging Marketing Channels You Should Adopt in 2018 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI November 27, 2017 at 05:35AM
http://ift.tt/2BqtW03
AR Concept Helps Language Learners Translate Names Of Everyday Objects http://ift.tt/2hXFZtz AR Concept Helps Language Learners Translate Names Of Everyday ObjectsUsing augmented reality, this engineer's nifty tool translates the names of objects with a simple point and tap Forgot what the word for “fan” is in Chinese? No need to search an online dictionary or fumble with a translator—one engineer has developed a cool AR concept that instantly translates the names of everyday objects into several different languages. The app is the work of front-end designer Frances Ng, who uploaded a short preview of her work on Twitter. It shows that by simply pointing a phone at an object and tapping, a user is able to receive a translation for that object in a number of different languages, with the word displayed right over top of the object itself. While the results aren’t perfect (the Korean translation for “jeans” is incorrect, for instance), it shows great potential for how AR can be used in the future. Even more impressively, Ng developed the app in a single weekend using Apple’s ARKit and a database of about 1,000 learned objects. The tool would be ideal not only for language learners, but for travelers who find themselves in unfamiliar situations. For now though, Ng says the app is just a demo and has no immediate plans to release it. Mobile Marketing via PSFK http://www.psfk.com/ November 27, 2017 at 05:34AM
http://ift.tt/2hUVLVK
Facebook Launches Suite of Tools for Content Creators http://ift.tt/2hUMUDv Facebook Launches Suite of Tools for Content CreatorsThe social media platform now wants to help online stars create better content Facebook has launched a new set of tools for its creators. Custom filters and new metrics are just some of the bells and whistles exclusively available to the group of people who create content and publish on Facebook. The Facebook Creator App first arrives at the Apple Play Store. It can edit videos, live stream and help users engage with the community. What really shines from the app is the ability to use custom stickers and brand frames during broadcasts. The app also makes it easier for users to manage their communities with something never seen before. A unified inbox can help creators and Facebook personalities reply to people on a single app. That means Facebook Messenger and Instagram messages are merged. There’s an exclusive Camera feature that helps creators crosspost daily stories between platforms. This is great news since Instagram Stories has taken off from being just an alternative to Snapchat. There will also be an enhanced Insights page, a valuable tool for page owners on Facebook as it delivers a quick analytics on page performance. Facebook will also launch Facebook for Creators, a forum-slash-digital classroom to help creators improve their craft. The creators will also be the first to test new tools from the developers. This is reminiscent of when YouTube built the Creator Network, which also afforded YouTube stars a wealth of tools and other perks. Obviously, Facebook wants more creators to join its platform and produce more popular content on it instead of, say, YouTube. The Creator App isn’t a unique idea. As a matter of fact, YouTube channel owners get the Creator Studio, which also includes video editors and a library of free music to use. However, having it available as an app and in the context of Facebook might shake things up for internet stars. Mobile Marketing via PSFK http://www.psfk.com/ November 27, 2017 at 05:20AM PubMatics Quarterly Mobile Index Report Affirms Header Bidding Gaining Worldwide Adoption11/27/2017
http://ift.tt/2n7TImO
PubMatic’s Quarterly Mobile Index Report Affirms Header Bidding Gaining Worldwide Adoption http://ift.tt/2zG9n2B MMW was recently privy to a new report from PubMatic, a publisher-focused sell-side platform (SSP). The company’s Q3 2017 Quarterly Mobile Index (QMI) identifies the latest trends in mobile advertising. According to the insight gleaned from the report, header bidding continued to thrive worldwide as more publishers replace the old auction waterfall system with this solution. Mobile PMP impression volume in PubMatic’s platform rose 75 percent year-over-year (YOY) in Q3 2017, making it the seventh annual improvement in as many quarters. Desktop remained strong in the overall picture as app monetization still provided the largest mobile advertising opportunity. The volume split between app and mobile web environments normalized after six quarters of market rebalancing. Additionally, we’re told that mobile continued to drive header bidding growth with a 252 percent year-over-year increase in mobile web impression volume in Q3 2017. This trend is indicative of the need for wrapper solutions like PubMatic’s OpenWrap that empowers publishers to utilize a holistic approach of both client and server-side across formats, including mobile web and in-app. Publishers can use header bidding to improve their mobile monetization while retaining control of their user experience and performance. “Mobile, once regarded as the third screen is now quickly becoming the first screen for many consumers globally which has accelerated header bidding on mobile,” said Rajeev Goel, co-founder and CEO at PubMatic. “Publishers should be in control of their ad decisioning and those looking to take advantage of both server-side and client-side header bidding should implement a single, holistic wrapper solution to avoid the limitations of a multi-wrapper solution.” To review the full Q3 2017 Quarterly Mobile Index report, click here. The post PubMatic’s Quarterly Mobile Index Report Affirms Header Bidding Gaining Worldwide Adoption appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 27, 2017 at 05:08AM
http://ift.tt/2fV06XK
FIRST LOOK: AdTiming Confirms Expansion into North America http://ift.tt/2BfXEnV Ahead of the weekend, MMW learned that AdTiming — one of the world’s leading mobile analytics marketing platforms — is expanding into North America as a means “to address growing advertiser and mobile developer demand.” As part of the move, AdTiming will seek to deepen ties with mobile developers by providing faster self-serve options that maximize monetization opportunities, while leveraging its deep data analytics capabilities to deliver more accurate ad targeting to North American brands eager to tap into the Chinese market. AdTiming shifts the old model of placement-based advertising to audience-based marketing. Handling more than 18 billion daily ad requests across 200 countries, AdTiming supports clients in Europe, China, Southeast Asia, the Middle East, South America and now North America – one of its fastest growing markets. AdTiming also has an extensive partner network including Nexage, Smaato, PubNative, Smartyads, Advocarrot, Yex, Axonix, Adview, Gothamads, Inneractive, Cheetah and more. By analyzing mobile data traffic across a wide spectrum of channels – SDK, API, Exchange, commercial Wi-Fi, and traffic exchange and combining this with key consumer profile information such as IP, Device ID, Android ID and IMEI, AdTiming is able to generate more accurate audience segments that enhance precision targeting and improve advertising performance, as well as optimize future media buys and ad creative. “It’s all about better understanding the customer. Big data mining, in-depth analysis and application are making an enormous impact on ad delivery. By leveraging our deep data mining and analytics capabilities, we are shifting the old model of placement-based advertising to audience-based marketing,” said Chief Executive Officer (CEO) Leo Yang. “We cover more than 200 cities in China and facilitate more than 20 billion data ad transactions daily – rendering more than 300,000 unstructured tags. As a result, we are well positioned to help North American advertisers and mobile developers reach and roll out more effective market entry strategies to maximize their ROI in the Chinese market and beyond.” To learn more about the company, click here. The post FIRST LOOK: AdTiming Confirms Expansion into North America appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 27, 2017 at 04:35AM
http://ift.tt/2Bgf03Z
LiveRamp Touts ‘Educational Forum’ for Improving the Consumer Experience http://ift.tt/2iTMX3o LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, has announced the launch of the RampUp website, the online extension of LiveRamp’s RampUp events. We’re told that RampUp’s digital presence publishes vendor-neutral articles and multimedia content from senior marketing leaders at global brands and platforms. Their contributions highlight consumer-centric solutions to chief marketing officers’ challenges, data-driven marketing strategies and the use of technology to better support people based marketing. How people perceive, interact and engage with a company at any point in the customer journey is top of mind for all executives. Many are grappling with how to build a customer-obsessed organization. Equipping marketers with the technologies and techniques to truly understand and connect with people is a logical starting point. Yet keeping up with the latest technology, trends and best practices is a constant challenge. RampUp is an open forum that addresses these pain points by sourcing content from a variety of industry voices, ranging from CMOs to data privacy officers and neuroscientists. Their stories and points of view cover a wide breadth of topics that share a common theme of improving the consumer experience:
“There are a lot of educational events and content hubs that focus on using technology to solve the challenges facing the marketing industry,” said Anneka Gupta, co-president at LiveRamp. “But the content on RampUp will take a different tact, starting by focusing on what it takes to improve the consumer experience. If we collectively solve for that, we all win. In creating an open forum that allows everyone to share their thinking on best practices to this end, and collaborate and learn from each other directly, we hope to accelerate this trend.” The post LiveRamp Touts ‘Educational Forum’ for Improving the Consumer Experience appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 27, 2017 at 04:18AM
http://ift.tt/2n9sVGQ
Shutterfly and David’s Bridal Announce Expanded Marketing Partnership http://ift.tt/2n8D0Ug Shutterfly, Inc., the leading manufacturer and online retailer of high-quality personalized photo products and services, and David’s Bridal, the leading bridal and special occasion retailer in the United States, today formally announced an expanded partnership. The new collaboration builds off an already successful standing relationship, and makes Shutterfly the exclusively endorsed personalized wedding invitation and personalized photo product partner to David’s Bridal. The deal gives Shutterfly direct access to the largest concentration of brides in the US through the David’s Bridal website, dedicated emails, direct marketing communications and over 315 retail locations. In addition, brides will be able to choose from a new assortment of expertly curated wedding invitations and day-of stationery designed by David’s Bridal beginning in early 2018. The collection will be available through the newly launched Wedding Shop by Shutterfly, and it will provide customers the unique ability to match their stationery “look and feel” with the corresponding David’s Bridal color palette they select. “David’s Bridal leads the bridal industry in terms of scale,” said John Boris, Senior Vice President and Chief Marketing Officer at Shutterfly. “This new partnership further enables Shutterfly to directly reach the over 1 million brides that David’s Bridal serves annually and is the perfect springboard for the launch of our new wedding initiatives, including the Wedding Shop by Shutterfly.” The post Shutterfly and David’s Bridal Announce Expanded Marketing Partnership appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 27, 2017 at 04:02AM |
CategoriesArchives
April 2023
|