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Shanghai Marathoners Receive 3D Graphics Of Their Run Data http://ift.tt/2ngaG2D Shanghai Marathoners Receive 3D Graphics Of Their Run DataParticipants in the Shanghai marathon got their run stats graphed out in a cool, colorful way courtesy of BMW Many runners have special monitoring devices to track their steps, distance, and heart rate during a major race. However, runners in this year’s Shanghai marathon got to see their data in a whole new way. All 30,000 were invited to plug in their run data from apps like CoDoon, JoyRun, and Rejoice in order to create a unique and colorful graphic that gave all the details of their run. The idea was developed by Wieden+Kennedy Shanghai for BMW, one of the partners of the race. Each runner gets their own personalized chart, which can help give them specific insights into how they did during each part of the race as well as their final stats. Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2017 at 05:35AM
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12 Industry-Specific Opportunities for Boosting Social Media Engagement http://ift.tt/2hXMoVk In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand how we stack up to the competition. While most studies offer incredibly insightful and useful information, one component may be missing: industry context. Earlier this year, Rival IQ released its 2017 Social Media Industry Benchmark Report, featuring unique benchmark data for six different industries: Media, Higher Education, Non-profits, Food & Beverage, Fashion and Health & Beauty. Why is context so important? As Rival IQ so eloquently said:
As we near the end of the year, you’re undoubtedly preparing your 2018 social media marketing strategy. Below I share some of the report’s industry-specific opportunities for upping social engagement that deserve your consideration. MediaOpportunity #1: Use more video on Facebook and Twitter.According to the study, media companies boast the highest number of posts per day on Facebook and Twitter, but also the lowest engagement rates at .12% and .015%, respectively. Coming from a journalism background, this certainly didn’t surprise me. As the news happens, media organizations use social media to spread the word—and even a slow news day produces plenty of shareable fodder. But most of that shared content are links to on-site content, which requires the user to take another step to consume the content. As a result, media companies have the opportunity to not only draw more eyeballs in, but keep them there longer by incorporating more video into their social media strategy. Opportunity #2: Invest in Instagram.This finding is pretty straight forward. According to the report, Instagram gets the least amount of love on a daily basis, with the average post per day being just .8. However, the engagement rate on Instagram is exponentially higher at 1.25%, signaling that Instagram audiences are ripe for more content. Non-profitsOpportunity #1: Repurpose Facebook videos for Twitter.According to the report, non-profits are “owning” native video, but they may not be utilizing it effectively across all its social channels. But as you can see from the graphs below, video is much more prevalent on Facebook than on Twitter, but engagement in that type of content is high on both platforms. Based on the findings, Rival IQ suggested repurposing Facebook video content (or perhaps going native) for Twitter to help up engagement rates. Opportunity #2: Leverage high-performing hashtags.Like the media industry, non-profits have some opportunity with Instagram. According to the report, by just increasing posts per day by .2 (one more post every five days) non-profits could see a lift in engagement. Furthermore, using trending and high-performing hashtags (and related subject matter) such as #VeteransDay in their posts could lend a boost, too. Higher EducationOpportunity #1: Up the number of status updates on Facebook.According to the report, colleges and universities boast some of the highest engagement rates compared to the other industries in the study. But what’s most interesting is that simple status updates do almost as well as video and photos. As a result, Rival IQ suggests that higher education organizations could up the number of status updates on Facebook and still receive great engagement. Opportunity #2: Add visual elements to tweets.While visuals aren’t necessarily an essential for higher education Facebook audiences, they’re a big opportunity for Twitter audiences. As you can see in the graph below, tweets with videos or photos have a significantly higher engagement rate. INSERT GRAPH FashionOpportunity #1: Incorporate more video across social channels.Social posts featuring images are the most common type of posts among fashion brands, and while they get the most engagement, video is a close second—but less posts contain videos. As the power of video becomes increasingly evident, fashion brands may want to incorporate more into their social strategy to drive more overall engagement. Opportunity #2: Re-evaluate hashtags to make sure they are relevant to the audience.According to the report, the top hashtags that fashion brands are currently using only provide slightly higher engagement compared to the other industries studied. Some of those top hashtags include a mix of holiday, lifestyle and fashion-related hashtags. As a result, it may be worth it to go more industry-specific and focus on those fashion-related hashtags to be more relevant and boost engagement. Health & BeautyOpportunity #1: Focus on photos.Video is undoubtedly an engagement driver and opportunity for most industries, but according to the report, that’s where the health and beauty industry differs. In fact, photos trump video in engagement on Facebook and Twitter for health and beauty companies. This signals that health and beauty brands should double-down on the creation of quality, compelling photos for use across their social channels. Opportunity #2: Use industry-related hashtags.When it comes to Instagram, Rival IQ’s study found that industry-related hashtags such as #moisturizer or #healthyskin—rather than just top-performing or trending hashtags like #ValentinesDay—get high engagement rates. Food & BeverageOpportunity #1: Invest in compelling imagery for use across channels.Photos are the most common type of social posts for food and beverage companies—and for good reason as they drive high engagement. As a result, food and beverage brands should absolutely be investing in high-quality, compelling imagery that will resonate with their audience. Opportunity #2: Get on the Twitter bandwagon.According to the report, food and beverage companies are rocking it on Twitter, significantly outperforming other industries. So, if you’ve been wondering whether Twitter is worth the investment, it may be a good time to incorporate Twitter into your strategy. Read the full Rival IQ report here. The Bottom-LineSimply put, there’s no one-size-fits-all strategy for fostering engagement on social media. While many industries have the same high-level opportunities for adding video, producing quality images and refining hashtagging strategies, there are nuances and caveats that are industry-unique. So, as you work to refine your strategy today, tomorrow and beyond, do so with your unique industry and audience at the forefront of your mind. However, don’t neglect the great things happening outside your industry bubble. After all, a little inspiration can go a long way. Looking for a little of that inspiration? Check out our post What All Marketers Can Learn from Fast Food Giants Crushing Twitter. Have some insight to lend on this subject? Share your thoughts in the comments section below.
© Online Marketing Blog - TopRank®, 2017. | 12 Industry-Specific Opportunities for Boosting Social Media Engagement | http://ift.tt/faSbAI The post 12 Industry-Specific Opportunities for Boosting Social Media Engagement appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI November 28, 2017 at 05:32AM
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IBM Is Designing A New Typeface To Demonstrate The Brand’s Values http://ift.tt/2ncamS7 IBM Is Designing A New Typeface To Demonstrate The Brand’s ValuesMike Abbink set out to create a new font for IBM that reflected the company's many achievements and history Helvetica was created in 1957 by Swiss typeface designer Max Miedinger, and commonly gets used to this day. Many school students know it as the last thing they have to add to their essay prior to turning it in to their professors. While it remains a distinct font, technology company IBM didn’t want to continue using it and instead wanted something new to display on their products. Through a rigorous process, IBM’s executive creative director Mike Abbink was able to develop a new typeface called IBM Plex. To learn how to create an ideal typeface that reflected IBM, Abbink decided to delve into the company’s archives to research its history and learn what made it unique from the start. The company contains over a hundred years of rich history where it was around during the United States’ Great Depression and operated through both World Wars. Abbink and his team took notice of what IBM was turning into following the second World War where they reviewed the company’s logo prior to them settling on the eight-bar one they have presently. For the team, what stuck out the most from the older logos was the way the letters were structured and how they were drawn. Normally, the letters of IBM get perfectly outlined and look the same with every stroke. The logo that was introduced in 1947 had small mistakes, with the letter ‘M’ having more characteristics than the ‘I’ or the ‘B’. To them, they felt a person had gone out of their way to draw the letter and it wasn’t something digitally typed out. They wanted to return to this unique behavior and bring it to a typeface they felt was worthy to reside alongside Helvetica. On IBM’s YouTube page, they released a video series documenting Abbink’s approach to the IBM Plex called “Eye On”. They released the first episode on Dec 16, 2016 and released the second one on Oct 24, 2017. The second episode was broken down into six individual videos with quick to watch subjects, but also made one long 21 minute video for anyone who wants to run through it without having to transition between specific topics of the episode. IBM plans to launch IBM Plex sometime in early 2018 with a Beta available to anyone interested in testing out current finish of the typeface. Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2017 at 05:21AM
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Infographic: The Holiday marketing Tactics You Need to Know http://ift.tt/2AGMZWM It’s the most wonderful time of the year… for marketing. Of course, that’s mostly true for brands that know how to approach the holidays. To help those optimize their holiday marketing strategies, MDG Advertising is out with a new infographic shedding light on the top tactics for effective holiday marketing in 2017. Check it out below.
The post Infographic: The Holiday marketing Tactics You Need to Know appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 28, 2017 at 05:09AM
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NFC-Enabled Packaging For Beauty Products Showcase Inspires New Looks http://ift.tt/2zyXJ5l NFC-Enabled Packaging For Beauty Products Showcase Inspires New LooksNFC-enabled beauty products from Simply Smarter aim to keep consumers inspired by new and fresh content Why go through all the trouble to find an online hair tutorial video when you can simply use a mobile phone to scan the product packaging and get aspiring content? Indola’s new line, Simply Smarter, is equipped with NFC technology to provide professional hair stylists more value with their styling products. The process is simple. You just have to use an NFC-enabled mobile device and then scan the NFC tag on the product’s packaging. This will immediately bring you to the landing page where you’ll gain access to a variety of content, including product information, videos and tutorials, styling techniques, and inspirational looks from professional hairdressers. Using NFC technology in beauty products aims to keep consumers engaged with the brand. At the same time, this will help build brand loyalty and trust among its buyers. Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2017 at 05:06AM
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Baidu Unveiled A New Home Robot And Smart Speaker http://ift.tt/2zM1E37 Baidu Unveiled A New Home Robot And Smart SpeakerBaidu launches a new line of home robot products with the first hitting the market in December Chinese web services company Baidu announced the launch of new products for their Raven smart devices collection, such as a smart speaker and a pair of home robots during the Baidu World conference on November 16. The devices were named, respectively, the Raven H smart speaker, the Raven R home robot, and the Raven Q. These devices were programmed to use Baidu’s AI called DuerOS, which many have compared to other AI assistants on the market like Amazon’s Alexa or Microsoft’s Cortana. These products standout as the first from Baidu to act as an assistant for users. The Raven H smart speaker hits the market in December for $256, however the Raven R and Q models were not given a release date or price. Mobile Marketing via PSFK http://www.psfk.com/ November 28, 2017 at 05:06AM
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Upinion Expands Research Capabilities with Facebook Messenger Integration http://ift.tt/2idhLir
Upinion has just introduced integration with Facebook Messenger. “The new feature comes as an enhancement to the research platform that focuses on facilitating market research through chat messaging,” an emailed statement reads. “Previously Upinion enabled brands to have ongoing survey conversations with their customers, employees and stakeholders on the Upinion Messenger app. This feature signals the company’s belief that mobile chat messaging is the future of market research.” If you’re not familiar with the platform, here’s what we can tell you: Upinion seamlessly integrates questions into Facebook Messenger. It allows clients to invite anyone to a conversation right on their Facebook page; minimizing barriers to respondents and maximizing on Facebook followers. It includes easy brand customization, quick deployment with a multi-device interface and the power of analytics. “There are more than 1.2 billion users on Facebook Messenger. It’s where people have conversations with friends and family on a daily basis. Chances are, you will find your next AHA moment there,” said Mo Ouass, co-founder of Upinion. “We saw this as an opportunity to help our clients engage with their respondents in their natural social habitat to find ongoing authentic insights for everyday decision making. We believe that the Upinion Facebook Messenger integration, coupled with the Upinion research platform, will provide companies with a significant competitive advantage.” To learn more about Upinion, click here. The post Upinion Expands Research Capabilities with Facebook Messenger Integration appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 28, 2017 at 04:50AM
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Does Gender Stereotyping Turn Up in Digital Advertising? http://ift.tt/2AEMU6g Is gender stereotyping an issue in modern digital advertising? Our friends at Choozle are out with a new report that is bound to open some eyes with their findings on this hot button issue. To see for yourself what Choozle has uncovered, take a look at the visual posted below. The post Does Gender Stereotyping Turn Up in Digital Advertising? appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 28, 2017 at 04:13AM
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Immersion Announces New Multi-Year Licensing Agreement http://ift.tt/2zMf9Q6
Nippon Seiki, a global supplier of control panels for home, office and factory appliances, will license Immersion’s technology for its line of printer and copier products. With Immersion’s haptics, Nippon Seiki will enhance its human-interface technology with high-quality tactile effects and feedback, appealing to users’ sense of touch and creating a more intuitive interface for the operator. “Touch is one of the most fundamental ways we connect with the physical world, and we envision a world in which virtual experiences are indistinguishable from physical life,” said Nobumitsu Shimada, Immersion’s Representative Director and Country Manager, Japan. “We look forward to working with Nippon Seiki to add haptics to the interfaces of its control panels and providing its customers with enhanced digital experiences.” The post Immersion Announces New Multi-Year Licensing Agreement appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 28, 2017 at 03:55AM
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Are You Selecting The Right Advertising Channel For Mobile Users? http://ift.tt/2BgLpY7
2016 was a pivotal year for mobile advertising. According to an IAB report, for the first time ever, digital ad spend had surpassed the money spent on TV advertising. More importantly, mobile constituted a higher share of digital ad spend compared to desktop. As a platform, smartphones and tablets are no longer an innovative new channel that businesses with spare budget like to experiment with. Along with TV and desktops, they now constitute the vital third avenue for marketing spend. But picking the right channel within the mobile platform can be tricky. The smaller form factor of smartphones make the medium unsuited for banners, interstitials and other similar forms of advertising. While these ad channels continue to constitute a significant chunk of mobile advertising dollars today, marketers enjoy a diverse portfolio of alternatives that offer better CTRs and conversion rates. Picking the right channel is a matter of understanding your consumers’ psyche and intent. Product Categories Product categories play a major role in determining what channel one must choose for mobile advertising. Products sold in a specific niche and have high pricing points are best suited for mobile search. This is because of two reasons – search advertising can be expensive and only makes sense when you have large margins. Also, consumers like to research on the product before they buy and it makes sense to reach out to them during their research process. On the other hand, if your product is an impulse purchase, then a Facebook marketing strategy works best. Display ads are great to build a brand while email or SMS marketing is very effective when you want to market exclusive offers. Demographics The mobile platform is an extremely effective medium to reach out to two specific demographics – the deal hunters and the younger audiences. The mobile medium offers the ability to ‘geofence’ prospective new customers which allows businesses to only spend money on customers who are located within a specific geography. Such level of precise targeting may not be possible with most of the traditional advertising medium. However, the reason mobile advertising is on the rise is because of its ability to reach out to the millennial and the post-millennial generation. According to one study, mobile social networks like Snapchat and Instagram are the most preferred services to communicate among teenagers. Snapchat, for instance, is used by as many as 83.% of users in the 12-17 age category and 78.6% of users in the 18-24 age category. There are few alternatives to the mobile medium when it comes to reaching out to this demographic. Customer Touchpoint Traditional advertising medium like TV, radio and print do not offer an integrated touchpoint with the customer. Digital advertising over internet solves this problem to a great extent since consumers may now click on an ad and proceed to buying them in one integrated experience. While this works great for large and remote businesses, this may not be ideal for local businesses like real estate agents and attorneys. These businesses work on a leads basis and depend on incoming inquiries from prospective customers for business. Mobile search is an ideal channel for such businesses since prospective customers may now look up these service providers over Google on their smartphones and may tap and call these businesses seamlessly. Virality Viral marketing is a cheap and effective way to build a brand. According to a report published by Forrester, mobile users are a lot more likely to engage with content published on social media compared to desktop users. Their study found that nearly 49% of mobile users and 46% of tablet users click ‘like’ on content posted by company pages on a weekly basis. In comparison, only 37% of desktop users had a similar level of engagement. The advertising channel you choose for your business can often make or break your campaign. The demographics and user behavior on the mobile platform can make this a lucrative medium for businesses. In the end, the success of a campaign depends on picking the right channel to reach out to your audience. The post Are You Selecting The Right Advertising Channel For Mobile Users? appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 28, 2017 at 03:23AM |
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