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Allbirds Shares Proprietary Carbon Footprint Calculator With Other Brands https://ift.tt/3vzs3KY San Francisco footwear company, and tech-set favorite, Allbirds, is making its unique carbon footprint calculator available for use by other brands in an effort to push the fashion industry at-large toward a more transparent and sustainable future. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ October 22, 2021 at 02:31PM
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B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights https://ift.tt/30RRnkg IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences U.S. digital advertising spending is expected to see 8 percent growth during 2022 to reach $165.4 billion, and topping the $200 billion mark by 2025 — increases from 2020's $139.8 billion, according to newly-released forecast data of interest to digital marketers. MediaPost Podcasts Google Knowledge Panels Go Live Google has added podcasts to the services that can have extended visibility Knowledge Panels among the search firm's result pages, giving B2B marketers who utilize podcasts a potential new promotion opportunity, in a recent rollout from the search giant. SEO Roundtable Advertising No Longer The Least-Trusted Profession, But Not By Much Recently-released survey data shows that although advertising executives no longer rank as the least trusted profession, ad professionals are still seen by both U.S. and global audiences as having significant ground to make up when it comes to being seen as trustworthy, as doctors, scientists, and teachers were seen as being in the most trusted professions. MediaPost IndexNow - Instantly Index your web content in Search Engines Microsoft’s Bing has released a new indexing protocol and related third-party integration API — created in conjunction with search engine Yext — which allows for more complete indexing of websites, content management systems, and content delivery networks, Bing recently announced. Bing Twitter Announces New #TwitterPrism Initiative to Maximize Inclusion within Advertising Twitter has begun a diversity and inclusion initiative aimed at marketing partners, with its new #TwitterPrism program to help brands with programs including Cultural Context workshops and co-creation opportunities that bring together diverse creators and marketers, Twitter recently announced. Social Media Today Reddit Brings Back View Counts in Post Insights Social news aggregator and discussion platform Reddit has returned counts of how many times posts have been viewed, a metric the firm removed 2018 as it faced growth and scaling challenges. The return of view counts will be joined by additional new content view analytics information Reddit is looking to roll out to its 430-plus million average monthly active users, the firm recently announced. Adweek B2B Exhibition Industry Performance Improves in Q2; Only 2 in 3 Events Cancelled Overall combined physical and virtual B2B event industry performance has begun to see a rebound from 2020's pandemic-led low point, with fewer exhibitions cancelling events, according to recently-released survey data from the Center of Exhibition Industry Research (CEIR). MarketingCharts Instagram adds scheduling and 'practice mode' features for Live creators Facebook's Instagram social media platform has added the ability to pre-schedule content up to 90 days in advance, and a new connection-testing mode, two of several new features the firm has launched surrounding its Live creators feature, Instagram recently announced. TechCrunch Twitter Shares New Insights into Gen Z Usage and Engagement Some 70 percent of Gen Z Twitter users have said that they use the platform’s app to learn about new products — one of several statistics of interest to digital marketers contained in new report data from Twitter exploring how brands can connect to Gen Z using its platform. Social Media Today eMarketer’s B2B Advertising Forecast 2021: 6 Key Insights & Revelations Technology and financial services top the list of industries when it comes to B2B advertising spending, with tech products and services accounting for some 32 percent and FinServ 25 percent — two of numerous statistics of interest to B2B marketers contained in recent advertising forecast data. LinkedIn (client) ON THE LIGHTER SIDE: A lighthearted look at the “types of creative brief” by Marketoonist Tom Fishburne — Marketoonist Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives — Demand Gen Report TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post B2B Marketing News: B2B Digital Ad Spending Grows, Google Adds Knowledge Graphs For Podcasts, Instagram’s New Creator Features, & Gen Z Engagement Study Insights appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh October 22, 2021 at 05:39AM
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Fisher-Price's Toy Telephone Now Makes Real Calls https://ift.tt/3GlaovR Sixty years since the debut of Fisher-Price’s Chatter Telephone, a rolling toy for toddlers, the Mattel-owned company has tapped into nostalgia to sell a new working version to adults. “Adults have cherished memories making pretend calls with the Chatter Telephone many years ago,” and the brand “wanted to bring these memories to life in a fully functional way,” a Mattel spokesperson told Marketing Daily. The limited-edition model, available for $60 only through BestBuy.com, works through a Bluetooth connection from users’ cell phones. Orders are being taken now, with shipments to start late November to early December. “The past has arrived,” notes a commercial. “Your first mobile phone is now a real mobile phone.” advertisement advertisement Fisher-Price’s campaign for the device -- also emphasizing such features as “intuitive interface” and “hands-on technology” -- includes spots during televised opening-week NBA games and online buys onYouTube + Google, Facebook, Instagram and Twitter. The creative/media agency is Wieden+Kennedy Portland. Social media buys will also promote posts from influencer partners. And Best Buy is supporting the product with placements across its platforms. The target demo? “Adults who want to go back to a time when making calls was fun and simple,” said the spokesperson. The toy version of the Chatter Telephone, incidentally, is still being made and going strong, with a list price of $9.99 But why are toddlers still playing with a product whose original purpose of developing skills for rotary phone dialing has long since faded away? “The Chatter Telephone has stood the test of time because while so much continues to change and evolve rapidly around us, the magic of playtime fun remains the same,” the spokesperson said. “For 60 years kids have loved placing pretend calls -- just like their caregivers -- pulling the wheeled phone around the playroom, and smiling back at its playful wobbly eyes." Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 21, 2021 at 08:16PM
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Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways https://ift.tt/3B20wTF Internet service providers are collecting and using data in unexpected and potentially harmful ways, the Federal Trade Commission said in a staff report issued Thursday. Consumers “would likely be surprised at the extent of data that is collected and combined for purposes unrelated to providing the service they request -- in particular, browsing data, television viewing history, contents of email and search, data from connected devices, location information, and race and ethnicity data,” the agency said in its 76-page report. “More concerning,” the FTC adds, “this data could be used in a way that’s harmful to consumers, including by property managers, bail bondsmen, bounty hunters, or those who would use it for discriminatory purposes.” The report marked the culmination of a privacy investigation launched in 2019, when the agency sent detailed questions to six large broadband providers -- AT&T, Verizon Wireless, Charter Communications, Comcast, T-Mobile and Google Fiber. advertisement advertisement The report also says two of the broadband providers used consumers' web-browsing activity for advertising, and a “significant” number shared customers' real-time location data with third parties. “Internet service providers are surveilling users across a broad swath of activities, enabling hyper-granular targeting in the serving of ads and other services,” FTC Chair Lina Khan stated Thursday. “The individualized and hyper-granular dossiers that internet service providers are collating can enable troubling -- and potentially unlawful -- forms of discrimination,” Khan added. The report didn't name the carriers currently using web-browsing data for ad targeting. But AT&T, Verizon Wireless and T-Mobile disclose in their privacy policies that they may draw on web browsing data for ad targeting. Verizon Wireless seeks users' opt-in consent before enrolling them in an ad-targeting program that draws on web browsing data, but T-Mobile's and AT&T's policies allow the companies to use some web browsing data on an opt-out basis. The FTC also found that broadband carriers say they allow consumers to control the use of their data, but that in actuality these choices “can be illusory,” due to confusing interfaces and cumbersome procedures. The FTC has the authority to crack down on companies' deceptive and unfair practices, such as failing to honor privacy promises. But attempts by the agency to issue new privacy regulations could run into significant hurdles. In 2016, a different agency -- the Federal Communications Commission -- passed privacy rules that would have required carriers to obtain opt-in consent before drawing on subscribers' web-surfing data and app usage history for ad targeting. The following year, Congress voted to repeal those rules. The ad industry had opposed those 2016 privacy rules, arguing that requiring broadband providers to obtain users' opt-in consent subjected carriers to tougher standards than search engines, social networking services and other web companies. In general, those companies allow consumers to opt out of receiving targeted ads based on web-browsing activity. But privacy advocates approved of the FCC's opt-in approach. They argued that broadband providers should be held to higher privacy standards than other web companies, given that broadband providers have a comprehensive view of people's online activity. Not only can broadband providers see all unencrypted traffic on the network, but they also can make inferences about users based on encrypted traffic, according to the consultancy Upturn. The FCC largely lost the ability to regulate privacy practices of broadband providers during the Trump administration, when the agency reclassified broadband as an “information” service. Should the Biden-era FCC reclassifies broadband as a “telecommunications” service, that agency would again have the authority to police the carriers' privacy practices. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 21, 2021 at 04:08PM
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AppsFlyer SKAdNetwork Ranks Performance After Apple's ATT Launch https://ift.tt/3nfqTAz AppsFlyer, the marketing measurement and experience platform, released a biannual Performance Index that ranks the top media sources in mobile advertising. This index pioneers the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple’s App Tracking Transparency (ATT) framework. AppsFlyer’s Performance Index analyzed a total of 623 media sources, 33 billion installs, and more than 17,000 apps. From this, the SKAN Index covered 150 million postbacks from more than 3,000 apps. The data reflects the period between August 1 and September 30, 2021. The data shows that Apple’s ATT impact on the mobile industry has been substantial. While Facebook dominated AppsFlyer’s pre-SKAdNetwork iOS rankings, TikTok for Business claimed the number one spot in the first SKAN Index. Facebook dropped to second, and lost the top spot to Apple Search Ads (ASA) in the Retention Index among consenting users. Google continues to dominate in Android and drive the largest number of installs in app marketing. advertisement advertisement TikTok For Business managed to adapt best to SKAdNetwork about six months after Apple’s ATT enforcement -- capturing first place in the power ranking, and reaching fifth place in the volume ranking. Facebook took the No. 2 spot in the power ranking, losing ground since the enforcement of ATT, but took the No. 1 spot in the volume ranking due to its scale, according to the data. AppLovin ranked No. 3 in the power and volume rankings. Google Ads came in at No. 4 in the power ranking, and placed No. 2 in the volume ranking. Google continues to drive the largest number of installs in app marketing. The search giant ranked No. 1 in the Retention Index’s power and volume rankings in all Gaming and non-gaming categories, with the exception of racing games. Most of its growth came from Gaming, where it increased its share in global app installs by 5% comparing the first half of 2021 to the first half of 2020. Most of Google’s growth came from Android-dominated countries -- particularly in India, Latin America, and Southeast Asia, according to the data. Its reach with Android remains the reason why it is ranked number two in the In-App Advertising (IAP) Index power ranking with a score slightly lower than Facebook’s. AppsFlyer also found that among consenting users, Apple Search Ads (ASA) ranked No. 1 in both the Retention Index’s global power and volume rankings. More iOS marketers flocked to ASA following the enforcement of ATT, with the search ad unit reaching nearly 60% of its traffic from the previous index, which covered the entire second half of 2020 in seven weeks. ASA is the only media source in iOS that functions independently of SKAdNetwork and deterministically attributes users, the study shows. ASA’s success was driven by non-gaming apps where it ranked first. It secured the top spot in the Life & Culture group in seven regions--Eastern Europe, Greater China, Japan and Korea, Latin America, Middle East, North America, and Western Europe. In Gaming, ASA ended up third in the power ranking and fourth in the volume ranking. Its performance in Gaming was largely driven by its first-placed power rankings in the Casual Gaming group in Japan & Korea, the Middle East, Western Europe, and North America. Apple’s search ad also overtook Facebook for global power and volume ranking, driving quality users at scale, with the No. 1 spot in non-gaming and second place result in Gaming. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 21, 2021 at 02:08PM
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CM Group And Cheetah Digital Merge https://ift.tt/3jqUjuF CM Group, parent to several email brands, has merged with cross-channel engagement platform Cheetah Digital in another instance of martech consolidation. Terms were not disclosed. The new entity will operate under the CM Group name, and CM Group’s owners -- including Insight Partners -- will hold a majority stake. Cheetah Digital’s majority owner, Vector Capital, will be a substantial minority owner. CM Group will expand its main mission from email marketing to overall customer engagement. In addition, the merger will extend the firm’s reach into the large enterprise segment, adding to the nine products it now offers to specific verticals. The company will be “well positioned to meet the needs of customers of all sizes and shapes,” says Wellford Dillard, CEO at CM Group. advertisement advertisement Cheetah Digital products will continue to be branded as such in line with CM Group’s model of keeping “each CM Group product distinct and focused on specific verticals or market segments,” Dillard notes. The new CM Group plans significant investments across the portfolio to bring new products to its 70,000+ customers. And it will continue to add “complementary technologies through future business combinations,” while building organic growth, it says. CM Group owns the Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru, and Selligent brands. It acquired Selligent, an omnichannel marketing cloud platform based in Brussels, in its fifth purchase in 24 months, last November. The firm’s “home for every marketer’ model is a completely unique approach in our industry and in broader martech,” says Peter McCormick, executive chairman at Cheetah Digital. Cheetah Digital serves such clients as Hilton, Neiman Marcus, Walgreens and Williams-Sonoma. Last year, the company debuted Cheetah Personalization, a suite designed to help brands provide “a value exchange for consumers in the ‘moment’ when you have them on your mobile app, on your site, in your store,” said, Bill Ingram, chief product officer at Cheetah Digital, at the time. The CM Group-Cheetah Digital merger follows the news that Sinch is acquiring Pathwire, owner of Mailgun, Mailjet and Email on Acid, for $1.9 billion, that Intuit is buying Mailchimp for $12 billion and that MessageBird acquired SparkPost for $600 million. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 21, 2021 at 12:57PM
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Trump's New Social Media Network Unstable https://ift.tt/2Zl3INg “Everyone asks me why doesn't someone stand up to Big Tech? Well, we will soon!” claimed Former President Donald Trump this Wednesday in an announcement of his own social media network and social platform, TRUTH Social. Trump Media & Technology Group aims to “rival the liberal media consortium” -- and, of course, Big Tech. Since being banned from Twitter in January 2020 over the risk of inciting violence, Trump has spoken about launching his own social media site. He is still suspended from Facebook, Instagram, and YouTube. In May, Trump launched “From the Desk of Donald J. Trump,” an additional section on his existing website, but it was abandoned by early June. According to a recent tweet by spokesperson Liz Harringto, TRUTH Social will be Trump Media & Technology Group’s first project. TMTG will list on the Nasdaq through a merger with Digital World Acquisition Group. Harrington said the transaction values TMTG at up to 1.7 billion dollars. advertisement advertisement While TRUTH Social was supposedly founded with the “mission to give a voice to all,” Trump quickly stated that he is very excited to begin sharing his thoughts. “We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American president has been silenced,” Trump said.'' TRUTH Social is currently available for pre-order on the Apple app store and will reportedly begin its beta launch for invited guests sometime in November 2021. A nationwide rollout is planned for the first quarter of 2022 -- the app store reads “Expected Feb 21.” There has already been news of “TRUTH Social” being hijacked. Michael Thalen, a tech reporter at Daily Dot, tweeted that he “was just able to set up an account using the handle @donaldtrump on ‘Truth Social’...Although the site is not officially open, a URL was discovered allowing users to sign up anyway.’” In another tweet, Thalen added: “The public domain for what appeared to be the mobile beta of Trump’s new social media platform ‘Truth Social’ has been taken offline.” Drew Harwell, a Washington Post tech reporter, tweeted that “anyone can create an account on Trump's social network...using a publicly available link. I literally just registered ‘mikepence.’ The site hasn't even launched yet and it’s already this vulnerable.” According to the app store, TRUTH Social takes on a “‘Big Tent” approach, a “new way to describe ‘inclusivity’ in America.” It’s a metaphor for the mission statement: “honest global conversation without discriminating against political ideology,” suggesting users with varied views can relate and thrive under this new unified platform. The platform’s structure seems to mimic Twitter. Users will have a profile, and they will use the “TRUTH feed” which features posts from followers with “thumbnail photos, links, and more.” There will be a search feature as well as notifications. The app store states that “this content may change without notice and the final product may be different.” The press release also stated that TMTG intends to launch a subscription video-on-demand service (TMTG +) that would feature “non-woke” entertainment programming, news, podcasts, and more. Scott St. John, the executive producer of “Deal Or No Deal” and “America’s Got Talent” has been named leader of TMTG+ corporate operations. For those who decide to register online to receive emails from TMTG, its terms of service require users to sign away their right to file a class action. The terms of service seem uncertain about advertising, stating that TMTG may allow advertisers to display sidebar and banner ads. “We simply provide the space to place such advertisements, and we have no other relationship with advertisers. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 21, 2021 at 10:56AM
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ABC/ESPN Boosts NHL's Sponsors List https://ift.tt/3G6gMqv A strong upfront TV advertising market under a new seven-year NHL TV contract with Walt Disney’s TV networks and platforms has pulled in a big roster of marketers. This includes NHL official league marketing partners -- Apple, Discover, Dunkin, EA Sports, GEICO, Honda, Jägermeister, MassMutual, Navy Federal Credit Union, New Amsterdam Vodka, SAP and Verizon. Major deals also include a presenting sponsorship with Expedia for 25 ABC and ESPN regular season linear TV games; and a pre- and post-games presenting sponsorship with Verizon. Other big deals include first- and second-period intermission presenting sponsorships for Lexus and Discover, respectively. A roster of other major in-game and studio sponsor deals include Expedia, Fidelity, Goodyear, Lexus, Progressive, Procter & Gamble; Subway and Taco Bell. This year, there will be a total of103 exclusive regular season games on ESPN, ESPN+, Hulu and ABC -- 18 games on ESPN, 10 games on ABC and 75 games on ESPN+ and Hulu. In addition, ESPN+ will have exclusive coverage of more than 1,000 out-of-market NHL games available throughout the season. advertisement advertisement ESPN will air four of the seven Stanley Cup Finals, with three being aired by Turner Sports. Turner and ESPN will also split the first three rounds of the Stanley Cup playoffs. Disney’s ESPN last aired the NHL game in 2004. Since then, it has been with NBCUniversal. Last year on the NBCUniversal TV networks (NBCSN; NBC Television Network, USA Network, and CNBC), and the NHL channel, the NHL pulled in $240.5 million in total national TV advertising for regular/postseason ad inventor, according to iSpot.tv estimates. This was for a shortened season, which ran January 13 through July 7, 2021, due to the pandemic disruption. It was the last season of NBCU’s 16-year run with the NHL. Big advertisers last season on NBCUniversal networks included Lexus, Honda, Geico, Discover Card, Volkswagen, New Amsterdam Spirits, T-Mobile, Subway, Liberty Mutual and the Navy Federal Credit Union. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 20, 2021 at 11:15PM
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Lexus Ride-Sharing Activation Helps Target Younger Drivers https://ift.tt/3pgRiki A recent Lexus activation using screens in ride-sharing vehicles is part of the brand’s ongoing initiative to expand its reach and appeal. The effort this summer was successful in reaching the 18- to 49-year-old “cord cutting” demographic that are heavy rideshare users and extremely difficult to reach on linear TV. Lexus is specifically targeting consumers ages 18-35 for the Lexus IS sports sedan, says Vinay Shahani, who took over as Lexus vice president of marketing in January. “This is part of that experimental philosophy that we have in the Lexus media team where we want to try new things, we want to try new technologies,” Shahani tells Marketing Daily. Lexus wanted to gather consumer insights about the rideshare audience and received over 55,000 in-car responses over the course of four weeks. advertisement advertisement Octopus Interactive orchestrated the activation which reached 190 designated marketing areas nationwide. Octopus Interactive’s in-house creative agency, Octopus Studios, worked with Lexus and their agency, Team One, to adapt the TV campaign for the rideshare environment, while Lexus handled an augmented reality portion. An interactive survey on the vehicle screen in the back seat asked riders, “What best describes you?” using the 10 defined Lexus IS cohorts from their creative. The execution created real-time insights on the psychographic composition of the rideshare consumer for Lexus in their segmentation. The rider’s selection was then reinforced by playing the Lexus IS “Vanity Plates” ad for users who self identified as foodies, techies or fashionistas. Riders could then scan a QR code in the ad that took them to an augmented reality pilot that the brand conducted with Google allowing users to “place” the IS in their garage, in their driveway or anywhere they wanted to. The effort resulted in high engagement of nearly significant lifts in consideration among younger demographics of qualified luxury auto buyers who have an average income of $131,000, per Octopus, and a 78% increase in ad recall in a Nielsen Brand Effect Study. “We saw amazing engagement,” Shahani says. “The data that we got from Octopus and Uber and Lyft was very relevant. We saw an excellent click through rate in terms of people that actually went through the entire process. We saw in the time that we did that, we broke a lot of our benchmarks in terms of engagement, the leads that came up.” Lexus was a first mover in the automotive space, says Bennett Fogel, chief commercial officer, Octopus Interactive. Other brands the company has supported include JPMorgan Chase, Disney, Coca-Cola, H-E-B, T-Mobile, Hims and Anheuser Busch. “Octopus Inventory is available both directly and programmatically,” Fogel tells Marketing Daily. “While working with us directly allows for more interactive activations, each channel provides access to riders, who are a highly concentrated affluent 18-49 demographic.” Octopus began working with drivers and installing screens in March 2018 and has since partnered with 15,000 drivers providing incremental income through cash incentives and reported increases in ratings and tips. Passengers have control over the experience, including the ability to choose games to play, content to experience, and if the tablet is muted or "napped" during their ride. “Our screens are on 98% of the time for riders to enjoy,” Fogel says. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 20, 2021 at 04:52PM
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Globally, 55% Of Consumers Watch Streaming Services On Phones https://ift.tt/3G5b7kE Globally, across age groups, 55% of consumers report sometimes using mobile phones to watch video streaming services, according to a survey by commerce media platform company Criteo. That’s considerably below the 71% who report streaming on smart TVs, but a virtual tie with laptops/PCs, at 56%. And among Gen Z respondents, phones are the most-cited device, at 74%, versus 64% for smart TVs and computers. Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior. But smart TVs are used by roughly three-quarters of Millennials, Gen X-ers and boomers alike. Tablets use averages 36% across the age demos, with Millennials most inclined to use them (42%). Game consoles are used by more than a quarter of both Gen Zs and Millennials, but by just 17% and 4% of Gen X-ers and boomers, respectively. Criteo surveyed more than 9,000 video viewers globally during this year’s second quarter, including more than 1,000 in the U.S., about their streaming habits and perceptions. All respondents own a smart TV or internet TV device, and watch at least one paid or free video streaming service. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 20, 2021 at 02:51PM |
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