For Amazon, Coca-Cola, Technology Moves To The Cloud As COVID-19 Forces Change https://ift.tt/34yNIHy COVID-19 continues to force companies, from retailers to restaurants, to rethink contactless everything. And companies have begun to use mobile phones to transition the experience. Is there performance data behind the change? Take Coca-Cola, for example. Its Freestyle division worked with Amazon Web Services (AWS) to collaborate on a technology that enables users to operate the machines with their smartphones. With nearly 80 of its U.S. beverage dispensers inside restaurants, Coca-Cola needed to find a new way for foodservice partners to provide consumers with the company’s beverages. The Coca-Cola Freestyle machine -- which is available in 17 countries and has been around since 2009 -- was designed using a touchscreen. It features more than 200 Coca-Cola beverage options. Users can select from mixtures of flavors of Coca-Cola products, such as Strawberry Sprite combined with Fuze Tea, which are then individually dispensed. Wendy's, Firehouse Subs, and Five Guys participated in early pilots, Daisy Teoh, director of innovation at Coca-Cola Freestyle, wrote in a blog post. advertisement advertisement It’s no longer acceptable for consumers to touch the screen each time they want to dispense a beverage. When the COVID-19 pandemic hit, the two companies went to work to develop, test, and deploy software code to the machines. Developers did it while working at home. They had a concept complete within 100 days. AWS co-designed the architecture that helped create the change. Coca-Cola Freestyle calls it the "mobile pour" solution. There’s no app to download or account to sign into. A consumer scans the machine’s QR code to bring the Freestyle user interface to their phone screen. It’s designed to be intuitive, and it all runs on Amazon’s cloud. More than 30,000 machines have the touchless capability and by the end of 2020, all Freestyle machines in the U.S. will be touchless. Worldwide deployment is expected to follow. Amazon doesn’t mention a way to collect data based on the user’s mobile device, but even knowing how many consumers used the contactless dispenser via a mobile phone could tell brands the number of people who are proficient in this type of technology using a mobile phone. Perhaps payment systems will come next. Mobile payment adoption has been slow, but eMarketer on Tuesday released data estimating there will be 59.3 million proximity mobile payment users in Western Europe this year, up 18.7% from a year prior. The firm expects growth through 2023, when 70.6 million people in the region will have made at least one proximity mobile payment transaction in the past six months. Proximity mobile payment transactions in the United States are expected to climb by 2023, according to Statista. As of 2018, about 25.3% of smartphone users in the United States were using proximity mobile payment services. PayPal, Google Wallet and Apple Pay are among the most popular. This year, Statista estimates proximity mobile payment transaction value in the United States will reach 130.36 billion -- up from 98.88 billion in 2019. That number is expected to reach $161.41 in 2021. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 27, 2020 at 01:55PM
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T-Mobile Joins Virtual Pay TV Provider Race https://ift.tt/3msqmt1
T-Mobile joins other big communications companies in starting a virtual pay TV provider under the brand name TVision Live.
At a basic $40 a month, starting November 1, TVision Live will offer 35 channels including ABC, Fox, NBC, Turner and ESPN, as well as live news and sports channels. It does not include CBS. The service also includes 100 hours of cloud DVR and over 10,000 programs. Stepping up from cheaper, basic options, TVision Live TV+ is priced at $50 a month for 57 channels. The difference is that it adds a bunch of sports networks including The NFL Network, ESPNU, SEC Network, and The Golf Channel. TVision Live Zone is a higher-priced option at $60 a month for 67 channels, adding the NFL Red Zone. advertisement advertisement For the budget-minded, there is TVision Vibe, featuring non-broadcast network, non-sports channels -- more than 30 channels including AMC, BET, Discovery, Food Network, Hallmark, HGTV, MTV, and TLC. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 27, 2020 at 01:17PM
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10 Tips To Turn Your B2B Podcast Promotions Up To 11 https://ift.tt/2HH2nHP According to the latest numbers, more people in the US have listened to a podcast than have not — and a full quarter of the population listens weekly. It seems like they’re everywhere... We made the case for B2B podcasts in a post last year, and that case has only grown stronger. Podcasts are a great way to build an audience for your content, work with influencers, and produce cool stuff that earns attention. Case in point: The Tech Unknown podcast for SAP* is exceeding benchmarks for downloads, and each new episode inspires more people to check out the entire archive. Of course, the current podcast boom is a double-edged sword for new podcasts. There are more people listening than ever, but there are also more podcasts than ever. Apple reports at least 500,000, while the total number may be closer to a million. For your podcast to find its intended audience, you must promote it as strategically as you would any other piece of content. Here’s what you need to know about using social media to bring in listeners. How to Promote Your B2B Podcast on Social MediaBefore we get into specific tactics, the heart of any content promotion is having content worth sharing. So make sure your podcast is relevant to your audience, includes influencers that they know and respect, and is edited to bring them the good stuff without filler. Once you have 2-3 of these high-quality episodes ready to publish, you can start promoting. We’ll start with some general tips, then take a quick look at a few specific social media platforms. [bctt tweet="“Make sure your podcast is relevant to your audience, includes influencers that they know and respect, and is edited to bring them the good stuff without filler.” — Joshua Nite @NiteWrites" username="toprank"]Follow Influencers with Your Podcast AccountThe first step here is to create separate social media accounts for your podcast. Make it its own entity for promotion and audience engagement purposes. Then, follow well-known folks who are relevant to your subject matter. Include industry analysts, practitioners, and anyone who is knowledgeable and trusted about your core topics. This will help with promotion in two ways: First, following these folks will get you on their radar for potential amplification or collaboration. Second, you’ll be able to see what kind of content they share with their audience, which will help you make your podcast more relevant.Include Influencers in Content CreationInfluencers bring credibility, a new audience, and original ideas to your content. They don’t just provide amplification; they actually make the content better. We have found that more influencers are open to audio interviews than to other forms of co-creation. And tools like Zencastr make it easy to capture high-quality audio over the internet. Just make sure to give your podcast guests everything they need to promote their episode:
Set a Social Media Content CalendarYour podcast’s dedicated social media accounts should do more than just post a link when you put up a new episode. You can consistently bring value to your audience and start conversations with posts, the same way you do on other brand channels. Plan for at least one or two meaningful posts a day that correspond to the topics you talk about in the podcast. Share related content, post polls to spark discussion, and repost content from influencers you’re featuring (or courting). And, of course, make sure to participate in any discussions that arise — don’t leave your listeners hanging.Create Promotional Material for Each EpisodeAfter you record an episode, transcribe the audio (otter.ai is a good quick-and-dirty solution) and find your most quotable moments. Use these to create assets for promotion. Tools like Canva make it easy to create quote images, and even simple videos, at the optimum size and resolution for each site.Cross Promote with Other PodcastsPeople who already listen to podcasts are likely to try out new ones. Other podcasts in your industry aren’t necessarily competitors — their audience is likely to add your podcast to their rotation. B2B brands are in a uniquely good position to cross-promote across podcasts. For example, if your CEO is influential in the industry, they would be a valuable guest on another industry podcast. And conversely, your show could feature subject matter experts from another podcast. Genuine, generous cross-promotion is a great way to help your podcast find its audience. [bctt tweet="“B2B brands are in a uniquely good position to cross-promote across podcasts.” —@NiteWrites" username="toprank"]Add Smart Paid PromotionYour organic reach may vary across sites — it’s non-existent on Facebook, better on Instagram, and much better on LinkedIn. So some savvy paid promotion can help your podcast find its audience. Use your most compelling clips and quotes to create your assets, and target your audience by vertical. The CTA for these ads should be to subscribe, rather than listen to a single episode. The value of a podcast for marketers is building a loyal audience over time. And it’s best to target Android and iOS users separately, with ads that feature a subscribe link to their respective podcast apps.Promotion Tips by PlatformHere are a few specific ways you can promote your podcast on the three most relevant platforms:Instagram:While LinkedIn is a great platform for employee activation an influencer engagement, Instagram may present the best opportunity to engage your podcast’s audience. Use Stories to share teasers, previews and quotes from each episode. Include candid photos and videos of the recording process, too — take your listeners behind the scenes.Twitter:As you saw in the embedded tweet above, short videos are a great way to hook an audience on Twitter. Create video by adding a simple static or looping animated background to your audio highlights — even a basic video editor like iMovie will do the trick. Make sure your video makes sense without audio, as most mobile viewers will be watching on mute, and keep them under a minute long. And, of course, add relevant hashtags and tag your guests and relevant influencers.A (Pod)Cast of ThousandsI’ve lost count of which Podcast Renaissance we’re in at this point, but it’s fair to say the medium is stronger than ever. And there’s still plenty of untapped audience potential out there, especially for business podcasts that bring real value and industry insight to their listeners. To learn more about B2B podcasting, check out our webinar: The 4 P’s of B2B Podcasting Success. * SAP and LinkedIn are TopRank Marketing clients.The post 10 Tips To Turn Your B2B Podcast Promotions Up To 11 appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh October 27, 2020 at 05:38AM Trump, Biden Lay Out Big Ad Spend, But What's The Engagement Payoff? https://ift.tt/3jxs22K Hundreds of millions of ad dollars have been spent on elections - but candidates do not always get bang for their bucks. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 26, 2020 at 03:38PM What Wall Street Says About Tech Company Earnings --They Report This Week https://ift.tt/35QOkrx Amazon, Facebook and Google report earnings on October 29. Analysts are looking for these key signals to make a difference. RBC Capital Markets Analyst Mark Mahaney believes investors under-appreciate Facebook Marketplace. The analyst estimates Facebook has more than 1 billion monthly active users, including Messenger and WhatsApp. That’s about two times more than Alibaba, two times more than eBay, and 12 times more than Craigslist. Mahaney points to early-stage ad revenue from Sponsored Ads and Boosted Listings -- commercial signals like queries that generate a signal that can be used to target ads across all Facebook properties. He also says engagement is high and more frequent, and there is a potential to eventually charge listing, and final value and payment processing fees. RBC sees Facebook Marketplace generating up to $2.8 billion in 2024 revenue by applying a “Light Marketplace” approach,” he wrote in a research note published Monday. advertisement advertisement Even more interesting, he points to Instagram Reels. “TikTok’s position as the most downloaded non-gaming app worldwide YTD tells us that algorithmically driven mobile-first short-form UGC video is what’s hot,” Mahaney wrote. “Instagram Reels is FB’s answer, and we believe the product is reasonably competitive.” He writes about a potential for higher engagement on Reels, compared with TikTok. The average time spent on TikTok is now more than one hour per day -- up 35% versus Facebook, trailing only YouTube. The possibility of a TikTok ban or holding back product development in the wake of a challenging acquisition may create an opportunity. Mahaney experts Amazon to report $92.1 billion in revenue for the third quarter in 2020, about $11.3 billion from Amazon Web Services. With Prime Day moving to the fourth quarter in 2020, the analyst sees the potential for a modest upside, “with the Street’s GAAP Operating Income estimate of $5.9B (5.1% margin) as reasonable.” Analysts will be looking for details on cloud services and Amazon’s “$2B spend — did the company spend at expected levels and how much more does AMZN need to spend given the resurgence in COVID cases.” Amazon’s ecommerce business emerged as a structural winner, but Mahaney is looking to see whether cloud services also won from this crisis. He wrote that Amazon is pursuing capacity for an expansion of its data centers in Europe, Asia, and the U.S. based on ground purchases, datacenter leasing, and fiber procurement. Revenue from the Amazon Ad platform proved resilient in the quarter ending in June. “We estimate AMZN’s Ad revenue growth to be ~40% in Q3 (largely consistent with Q2),” he wrote. “We estimate NA Retail Revenue of $57.2B, up 34% Y/Y or 38% ex-WFM/Physical Store sales, and Segment Operating Income of $1.03B.” eMarketer also released data on Google ahead of its earnings this Thursday. The company estimates that worldwide, Google will generate $98.57 billion in net digital ad revenue this year, up 1.8%. That gives Google a 29% share of the worldwide digital ad market, down slightly from 2019. Facebook is second with a 23.2% share. This year, amidst scrutiny from the U.S. Department of Justice for being a monopoly, Google will remain the dominant player in worldwide search ad spending, with a 57.8% share. Google's search revenue is estimated to come in at $81.24 billion in 2020. Its worldwide display business will grow slightly to $17.33 billion, giving it a 9.6% share. That puts Google at No. 3 in the world behind Facebook and Alibaba, eMarketer estimates. In 2020, per eMarketer, Google will capture 29.6% of the worldwide mobile ad market, with $72.78 billion in net revenue. Perhaps these numbers are part of the reason why the DOJ asserts Google has “used anticompetitive tactics to maintain and extend its monopolies in the markets for general search services, search advertising, and general search text advertising — the cornerstones of its empire.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 26, 2020 at 03:16PM Mediahub Awarded TracFone Wireless Media Account https://ift.tt/37KkKGK Mediahub, the Interpublic media agency has been awarded media duties for telecom company TracFone Wireless. The company, which has agreed to be acquired by Verizon, spent $238 million on measured media in 2019, according to Kantar. Last month Verizon, the nation’s largest telecom company, announced that it was acquiring TracFone from America Movil in a deal valued at approximately $6 billion. The seller is a major pre-paid mobile provider in the U.S. Tracfone is the largest reseller of wireless services in the US, serving approximately 21 million subscribers through a network of over 90,000 retail locations nationwide. A longtime partner of Verizon, more than 13 million Tracfone subscribers currently rely on Verizon’s wireless network through an existing wholesale agreement. The transaction is subject to regulatory approvals and other customary closing conditions and is expected to close in the second half of 2021. Following the completion of the deal Verizon said it expects to bring its 4G LTE and 5G networks and “other innovative technologies to Tracfone customers, further develop Tracfone’s distribution channels, and expand Tracfone’s market opportunities.” Mediahub confirmed the appointment but deferred other questions to TracFone. The company hadn’t responded to a query by deadline. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 26, 2020 at 10:39AM Facebook Steps Into Cloud Gaming With Playable Ads https://ift.tt/31GuoX2 Facebook on Monday announced the beta launch of cloud-streamed games on Facebook Gaming, along with cloud playable ads and several gaming and advertising partners. The social media site estimates that 380 million people, as of August 2020, play games monthly on its platform. Facebook Vice President of Play Jason Rubin in a post explains Facebook’s model and vision for game play in the cloud. Since game demos are some of the most effective ads to reach players, Facebook has launched playable ads built on HTML5. The new format allows the company to support interactive demos from a game’s native code, blurring the line between games and ads. These ads can give players a better sense of the games before they commit to making a purchase and storage space. Cloud playable ads beta partners include 2K, FunPlus, Gameloft, Glu Mobile, Gram Games, Rovio, and Wildlife Studios. Rubin believes developers will find the cloud playable ads give them more options -- and that these ads will take less time and will be less expensive to create. advertisement advertisement Multiple pieces of creative can run from one an Android Application Package, the package file format used by the Android operating system. A new Gaming tab includes an easier way to recommend and search for games, and features to help players find the ones they once played. It also recommends new games to try. Features will be added to help brands and developers improve retention and send update notifications to players. Facebook has already added automated performance standards and made updates to HTML5 to improve the experience for developers and players, as well as ways to optimize in-game ads on the platform to help increase CPMs. For Facebook, the cloud model is aimed at getting users into games more quickly, with less waiting time for the game to download or arrive in the mail. Users play these games with a mouse and a keyboard on desktop. Facebook says it is not spinning off a separate cloud gaming service. The cloud-streamed games are playable in the same way someone would play a game on Facebook, on the Gaming tab or in the News Feed. This year, with a shortage of electronics due to COVID-19 and factories closing down, there is no wait for a console if the person who wants to play doesn’t have the hardware. For example, the Xbox Series X and Xbox Series S — Microsoft’s gaming consoles for this year, have already sold out several times at retailers. With cloud streaming, users simply need to tap on the title without downloading the game. Cloud-streamed games launch on the desktop web and Android, not iOS. Access to cloud games on Facebook will initially become available in the United States in California, Texas and Northeast and Mid-Atlantic States including Massachusetts, New York, New Jersey, Connecticut, Rhode Island, Delaware, Pennsylvania, Maryland, Washington, D.C., Virginia and West Virginia. The plan is to expand regionally in the coming months. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 26, 2020 at 09:11AM
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The State of B2B Influence Marketing – Top 10 Insights for 2021 https://ift.tt/3kwtDHc What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer strategy? Many of these questions are answered in the 2020 State of B2B Influencer Marketing Report and yet we all know the complexity and opportunity combination of influencer marketing requires further exploration. Luckily Jason Falls connected with our CEO Lee Odden for a podcast interview to explore the answers to these questions and more, along with his most recent B2B influencer marketing insight. After listening to the podcast, I’ve pulled out 10 of the most compelling insights about the state of B2B influencer marketing to help inspire your success in 2021 and beyond. 1 - B2B Influencers Are Credible Voices Throughout The Customer LifecycleB2B purchases are a journey, and there is a long cycle of education and content consumption that occurs as brands or buyers educate themselves about possible solutions and how they might work for their company. When you talk about end-of-funnel activities, where you're looking for increasing purchase intent, increasing order volumes, and acceleration through the sales cycle — things like that — the explicit advocacy of a subject matter expert in the form of an industry influencer can definitely facilitate these. The credible voices of B2B influencers play a role throughout the entire customer life cycle. It’s important to identify the topics of influence that are representative of how the brand wants to be known — topics that customers actually care about — and find the people that can represent those ideas and values. [bctt tweet="“The credible voices of B2B influencers play a role throughout the entire customer life cycle.” @LeeOdden" username="toprank"]2 - Digital Influence Is Heightened During The PandemicThe ability to influence doesn't just exist in a digital world, but with the pandemic, for B2B it's more digital now than it ever was before. There are opportunities now to connect with people who may be more offline influencers, however the bulk of digital marketing that's occurring in the B2B space is online, and the signals of credibility that people are using to determine whether someone is relevant or interesting to them tend to be digital. A holistic approach is important, including the use of tools, including Traackr, which is both a B2C and B2B platform. A tool is only as effective as the expertise of the person using it. It is up to the expertise of the users as much as it is about the platform, because the data is agnostic in terms of B2C or B2B — people are either publishing or they're not. The content they're publishing is either topically relevant or it's not, and the topics they are publishing are either resonating or not. These can be identified by engagement activities, and by whether messages are propagating and being shared or not. [bctt tweet="“A tool is only as effective as the expertise of the person using it.” @LeeOdden" username="toprank"]3 - Identify Core Characteristics Of Influence Around A TopicWe can identify core characteristics of what makes a person influential around a topic of influence, partially through the use of the appropriate software. There are however lots of other steps to consider — manual inspection of the content that influencers are publishing, the cadence of publishing, and certain background information that should be taken into consideration before recommending them to a client. They have to be doing what your brand is talking about to determine whether an influencer may work or not. Influence is not permanent — it's temporal. While at the moment of identification a person may be very influential about a topic, will they always be influential about it? Maybe, or maybe not, and on top of understanding the key performance indicators (KPIs) being delivered on for the campaign, or for the influencer engagement activity, you've also got to be able to report on the effectiveness of what is being done. [bctt tweet="“Influence is not permanent — it's temporal.” @LeeOdden" username="toprank"]4 - Understand The Conversations Being Driven By InfluencersAre we moving the needle or not? Are we reaching those business outcomes that we're after, and at the same time we have to identify — through tracking URLs and other metrics available via influencer marketing platforms and web analytics — whether or not, or the degree to which an individual is effective for a purpose. You can certainly look at data from social media monitoring tools such as Brandwatch, Agorapulse and others, to monitor various topics and hashtags, and Keyhole is another useful tool for hashtag and handle tracking. They offer an on-demand way to understand the conversations being driven by influencers, as they share social messages and the content they help to make. At the same time, you have to be accountable as in any campaign, and you've got to report upstream to the stakeholders in the organization things such as, “Okay —here's our goal, and here's what we achieved.” There are real-time metrics and things that help you optimize in an ongoing way. There are also campaign metrics that determine the effectiveness of a program, and that may ultimately help decide whether you keep someone or sunset them and replace them.5 - Use The Right Influencer Ingredients For Your B2B RecipeEveryone is influential about something, as Lee often points out, and all of us both influence other people and are influenced by others on a daily basis. When we take this holistic view, it’s like we're a chef in a kitchen with a recipe, and we have ingredients and there are different types of influencers that can make a very effective campaign. If you're making a stew, you know that potatoes are one ingredient — and that's your brandividual — the famous person you’re going to use to attract others. However you’ll also want to go after reach influencers, internal subject matter experts at the brand and perhaps some of their customers, along with other niche experts that are out there in the field that are practicing in their particular area — people who their friends would go to if they needed help or if they needed advice. You want to bring all these different ingredient voices into a campaign and architect and build a recipe highly appropriate to what the audience will find delicious. [bctt tweet="“Everyone is influential about something.” @LeeOdden" username="toprank"]6 - Achieve Affinity & Elevate Brand Perception With InfluencersIt's so much more than just a tally of fans, friends and followers and whether a person is famous — there are different types of influence. This is something to consider as you become more sophisticated in B2B influencer marketing. It's more about what they are and how they are using influencers than merely what they're good for. A lot of B2B marketing investment you think of as overwhelmingly focused on the end-of-sale-cycle type of activities. However, they'll never get there if they don't achieve affinity, if they don't achieve connection and engagement before that. If they're not ever considered, they'll never make it to the sales conversation. A lot of the top and middle of funnel activity is where a great deal of demand generation activity is happening. At the moment that's where a lot of B2B marketers are investing in influencer marketing — to elevate brand perception, to warm the market and increase consideration. Ultimately they will also get to that point-of-sale conversation as well. [bctt tweet="“A lot of the top and middle of funnel activity is where a great deal of demand generation activity is happening.” @LeeOdden" username="toprank"]7 - Recognize B2B Influencer Marketing’s Sales-Generation PotentialB2B is different from B2C, in that with B2C it’s fine if you have a person explicitly advocating for a product — it's often what people do — they hold up a bottle of soda or face cream or whatever it may be and ask people to buy it to look beautiful. In the case of B2B, however, if you have someone explicitly endorsing a product like that — for something that can often take six months to two years as a sales cycle — and you have someone explicitly endorsing it, that can come across as not so believable. To some degree that's why there aren't more B2B marketers using industry influencers specifically for sales generation. There are however quite a few interesting anomaly types of case studies where millions of dollars in revenue was generated by working with influencers, however this isn’t the norm just yet.8 - Overcome The Fear Of Getting Started In B2B Influencer MarketingIn some ways there’s both so much and so little confidence in B2B influencer marketing at the same time. 96 percent of marketers believe that engaging influencers consider their programs to be successful, according to our recent groundbreaking 2020 State of B2B Influencer Marketing Research Report. We have that on the one hand, yet the other hand, 60% say they don't have the knowledge to execute or have the right skills in-house to implement ongoing influencer marketing programs. This isn’t exactly an apples to apples comparison, however, because one is just broadly about influencer marketing, and the other has more to do specifically with ongoing, always-on efforts, which tend to be more successful.9 - Benefit From The Advantages of Ongoing Influencer ProgramsOnly 19 percent of companies are implementing ongoing influencer marketing programs, however 60 percent of marketers who use always-on influencer marketing programs consider themselves very successful, versus only 5 percent who do traditional periodic campaigns. This means that 12 times more marketers who use always-on say they're very successful than those who just do periodic campaigns. B2B influencer marketing is without a doubt a relationship business, and this means developing genuine relationships, where through the exchange and through the experience a brand is creating for the influencer, that influencer is getting value and getting exposure. Sometimes they get paid, and all the while they're also learning more about the brand and growing closer to the brand.10 - Learn From Successful Influencer Marketing ProgramsOur client Adobe has an influencer program called Adobe Insiders, and Lee is a member of the program. He’s seen the program from the inside and found it to be incredibly effective with the relationships that Adobe has invested in and developed among their community of influencers. Many, without even being asked, are publishing to business publications like Forbes, Inc., and other publications, just because they have this love for the Adobe brand. There’s no doubt that it's a very beloved brand anyway, but the fact that Rani Mani, the head of global influencer enablement at Adobe, is such a charismatic personality and pays so much close attention to personalized communications with the people that are part of this community and creates a platform for them to connect with each other has a great deal to do with its success and what a powerful community the Adobe Insiders have created. Find out more about Rani and the B2B influencer marketing advantage in our recent Inside Influence video interview with Lee, in “Inside Influence: Rani Mani from Adobe on the B2B Influencer Marketing Advantage.”Learn More About Ascending To B2B Influencer Marketing Successvia GIPHY We hope these 10 B2B marketing insights and tips from Lee’s conversation with Jason on the Winfluence influencer marketing podcast have been helpful, and that they’ll inspire and bring newfound success to your own efforts. You can listen to Lee and Jason’s complete interview on the Winfluence podcast here. If you’re among the 60 percent of B2B marketers who feel they need help to execute an ongoing influencer marketing program, contact us to get started with B2B influencer marketing, and find out why brands from SAP, LinkedIn, AT&T Business, and Adobe to IBM, Dell, Cherwell Software, monday.com and more have chosen TopRank Marketing.The post The State of B2B Influence Marketing – Top 10 Insights for 2021 appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh October 26, 2020 at 05:36AM Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare Data https://ift.tt/2Hzxvsq Neustar is launching a second-party data marketplace that gives partners greater transparency and control of data, allowing them to build cost-efficient, custom audiences with second-party data vs. third-party data. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 25, 2020 at 09:46PM Quibi May Have Survived If It Wasn't A Standalone Service https://ift.tt/34q2jF3 A point of contention was Quibi's business model -- a subscription/advertising model. Perhaps a free/ad-supported model option would have been a better choice. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 23, 2020 at 04:21PM |
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