https://ift.tt/35Odbfd
Enhanced Guest Engagement On The Menu For Arby's, Jack In The Box https://ift.tt/35GXUgm
Those are two takeaways from a session titled “Engage, Engage, Engage” during this week’s MediaPost Brand Insider Summit QSR. With quarantined people glued to computer screens and pining for canceled sports activities, Arby’s concocted a way to leverage both for brand engagement with an activity that launched in August. “What it turned into was this absurdly long, virtual marathon that we called the Arby’s Greek Gyro Games,” said director of owned, digital and personalization Erin Everhart. advertisement advertisement To compete, people had to “virtually” run a 26.2-mile marathon by using either the right arrow key on their desktop or an arrow key on their mobile phone for the chance to win free gyros. “And they had to hold it down for a full two hours, one minute and 38 seconds, which is the actual world record marathon time. It was ludicrous -- an immense amount of time that we were asking people to commit to,” said Everhart. The engagement results were “remarkable.” The first three competitors to complete the marathon won free gyros for a year. About 6,000 people who also made it to the end each won a free gyro. “We had about 300,000 total players and we actually had record traffic,” Everhart said. And “the highest day ever on Arby’s.com was the day that we launched.” Jack in the Box decided to jump on the pandemic-induced, face-mask bandwagon to support this month’s launch of a plant-based-chicken sandwich. People could enter an advertising supported giveaway on the company’s website for the chance to win a chicken-scented mask. “We had no idea what to expect” the morning the giveaway went live, said Jack in the Box senior customer relationship manager Shannon Murphy. “Thank God our website didn’t crash,” as “millions and millions of people” tried to get a free mask. Jack in the Box ran through its mask allotment in three and a half minutes. While Arby’s doesn’t yet have online-ordering capabilities, “It’s an active project we’re working on right now,” said Everhart. “I’m very excited about next year.” The Jack in the Box app -- which can be used for ordering -- has been available nationwide for about two years, but “there’s still a lot of learning that we need,” noted Murphy. “We’re still trying to reach that one-to-one, the smart upsell and things of that nature.” Arby’s currently lacks a customer loyalty program. “It is something that I am fascinated to think about, because as an overall industry, food is very offer-driven, especially QSR,” said Everhart. With regard to cultivating loyalty, one of the goals for Arby’s is to improve the company’s data science and predictive modeling. For Everhart, that means how to “pivot away from training customers to only come to us if there’s a deal.” Asked about the use of customer data, Murphy said, “our data is pretty much all over the place right now.” She wants to “pull it all into one single source of truth” so that Jack in the Box can “do more than just targeting based on ZIP code, but basically use your behavior to dictate how and when and where we communicate with you. “I think that will get us closer to that one-to-one communication that we’re ultimately looking for.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2020 at 04:08PM
0 Comments
Connected TV Viewing Climbs 57%, Smart TV Platforms Double Streaming Viewing Share https://ift.tt/3mstRjc
Connected TV set-top-box devices --- Roku, Amazon Fire TV, Chromecast, Apple TV -- continue to command the largest share of all worldwide streaming viewing -- 55%. But internal, onscreen smart TV platforms are gaining.
In the third quarter of this year, streaming research company Conviva says, smart TV platforms including Samsung, LG and Vizio doubled their share of streaming viewing -- up to a 14.8% from 7.7% in the same period a year ago. Overall streaming viewing of TV content has grown 57% -- with a 78% increase for video-on-demand content viewing and a 24% gain in live viewing. In the U.S., connected and set-top devices have a 58% share, followed by smart TV platforms at 14%, game video consoles at 10%; mobile with 8%, desktop at 6% and tablet at 4%. For its part, viewing through just connected and set-top devices improved 55% over the third quarter a year ago. Looking at individual devices. Roku continues to be the dominate leader -- a 47.7% share when it comes connected TV viewing time. Amazon Fire TV at a 27.6% share. advertisement advertisement NFL programming streaming -- on all devices -- grew 41% versus relatively flat viewing gain on linear TV, Conviva says. Conviva says total advertising impressions through streaming systems are up 22%. Conviva measures more than 500 million unique viewers watching 150 billion streams per year with 1.5 trillion real-time transactions per day across more than 180 countries. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2020 at 11:41AM On Eve Of Election, Brand Interest Piques For 'Social Media' https://ift.tt/3jC2jpF Last week we looked at customer loyalty, acquisition costs, and in-app advertising. Now, less than a week from the U.S. election, we’ll review some interesting inflection points in intent data. As we near the final days of a blistering election cycle, “Social Media” is seeing an uptick. Almost a year after Twitter banned political ads, Facebook announced it would ban all political advertising in the week prior to November 3rd. One could speculate that a renewed interest in social media in the past week is a response to heavy political advertising winding down in the short-term. Alternatively, news surrounding Facebook's and Twitter’s testimonies to the U.S. Senate, in addition to coverage of Facebook’s attempt to halt an NYU study on the platform’s political ads, could have led to an uptick. While mired in seemingly never-ending controversy, social will continue to be a fundamental tool for marketers. advertisement advertisement “Addressable TV Advertising” is also seeing an uptick among brands, after a precipitous fall in mid-September. This could be due to increased prices for available scatter inventory, a result of brands fighting for media they were unwilling to commit to earlier in the year. Political ad dollars will begin to scale back after the election, allowing for non-political advertising to command attention. In addition to competitive pricing, addressable TV offers advertisers greater targeting and measurement options, two attributes that provide more control over wasted ad dollars. And “YouTube” is seeing a slight increase among brands, as measured by Bombora. YouTube recently wiped its platform of accounts pushing conspiracy theories in an effort to curb disinformation. The streaming platform also released new mobile app features. These two advertiser-friendly measures are likely to garner trust from brands who may have been put off by some of the platform’s most heavily trafficked content. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2020 at 07:44AM Apple's 25/65 Rule https://ift.tt/2HDlLoR Apple has a 25% share of the mobile OS market, but controls 65% of app revenues -- interesting stats as federal regulator look at antitrust implications of Big Tech. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 28, 2020 at 05:58PM IAB France, Others Bring Antitrust Complaint In EU Against Apple Over Privacy https://ift.tt/31Sucnx Business groups including the Interactive Advertising Bureau France have filed an antitrust complaint against Apple in Europe over planned privacy settings that will require consumers to opt in to tracking on an app-by-app basis. “While privacy matters and needs to be protected, privacy rhetoric cannot be used as a fig leaf to justify anti-competitive practices that will destroy the mobile ad ecosystem while benefiting Apple,” Damien Geradin, the lawyer who represents the complainants, said on Twitter Wednesday afternoon. The complaint itself wasn't publicly available on Wednesday afternoon, and the identities of all the groups who brought the complaint aren't yet known, but Geradin said on Twitter that IAB France was among the complainants. The ad industry opposes Apple's plans, arguing that requiring consumers to opt-in to tracking on an app-by-app basis will deprive companies of revenue. advertisement advertisement Ad industry groups in the U.S. recently requested an “urgent” meeting with Apple over iOS14's new settings, currently slated to roll out next year. The system will will inform consumers when an app wants to track them for ad purposes, and will ask people to either allow or prohibit tracking by that app. Also in the U.S., the operator of the Daily Mail raised antitrust concerns about Apple's privacy plans with the Justice Department, according to The Wall Street Journal. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 28, 2020 at 04:52PM Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps https://ift.tt/31M4y3R Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features revolving around heat maps that aim to help website managers better understand website visitor behavior. Employees at Microsoft initially used the tool. Now Microsoft is extending it to companies, mainly to help them build a user-friendly website that is a privacy complement. Clarity -- designed to have a low impact on page-load times and there are no caps on traffic no matter what the number of visitors to the website -- helps give marketers a deeper understanding of why at website performs one way and not another. It also provides anonymized heat maps and data that show where site visitors clicked and scrolled, and enables marketers to analyze use behavior on the website exactly as it happened through a job description code. Some of the data includes the name of the browser, and whether they are using a PC, tablet or mobile phone to access the site. advertisement advertisement Heat maps provide a visual way to examine large numbers of site visitor interactions. Microsoft built two types: click maps and scroll maps. While the heat maps tell marketers which pages get the most clicks, the click maps tell marketers what website page content visitors interact with the most. Areas in the map marked in red have the highest frequency of clicks and are usually centered on focal points. These align with portions of the site marketers want visitors to click on. If they don’t, modification can be made. Filters allow marketers to segment recordings. Machine learning gives marketers insight into patterns in session recordings including “rage clicks,” “dead clicks,” and “excessive scrolling” -- all used to clarify and classify sessions. Reporting also includes “Rage clicks,” which are behavioral patterns where site visitors click several times on a portion of a web page they believe should hyperlink somewhere, but do not. These repeated clicks can be a good indicator of non-intuitive portions of the web page or can help to identify clicks that do not work, but should. A dashboard of aggregate metrics provides an understanding of overall traffic patterns on the site. It shows where people click on nonexistent links or how many scrolled up and down a page in search of something they could not easily find. It also tracks concurrent javascript errors and how much time visitors spend navigating the site. Microsoft says the platform is compliant with General Data Protection Regulations. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 28, 2020 at 12:33PM
https://ift.tt/31LBs4w
10 Horrifying Marketing Fears & How To Turn Them Into 2021 Successes https://ift.tt/34zV4dK What are your most daunting and horrifying marketing fears? Have you confronted them, or are they still lurking in the dark corners of your marketing mind? The uncertainty of the pandemic has given rise to new fears for many, and brought out long-recessed ones for others. Luckily with all of these fears come new opportunities for tackling them, learning more about ourselves, and perhaps even becoming better marketers in the process. Let’s take a look at some of the top fears in marketing, including examples from some of our own team, and explore how you can take action to conquer your greatest marketing fears and turn them into 2021 successes. 1 — Fear of Boring and Losing Your Audiencevia GIPHY A top fear shared by many marketers is undoubtedly creating content that does nothing but bore your audience. Especially among B2B marketers, the fear of producing dull and dry content is a valid concern, where many worry about how to bring life and energy to the latest whitepaper data or statistics. Thankfully, the B2B marketing industry has undergone a significant sea change in recent times, as methods for infusing interactive and experiential elements, genuinely interesting storytelling, and the trustworthiness of expert industry influencers have proliferated — all methods you can incorporate into your own efforts to ditch the legacy of dusty old boring B2B. Over the years we’ve written many articles about how B2B marketers can bring energy, inspiration, and genuine excitement to digital efforts, and here are just a few to help you overcome the fear of creating boring B2B content:
2 — Fear of Not Doing Enough & Being UnmotivatedAs Tim Herrera, smarter living editor at The New York Times recently wrote in the piece “7 Months Into the Pandemic and I’m Losing Motivation. Help!”, now isn’t the time to pretend we’re living in normal times. “Accepting that it’s OK to not feel as inspired as you did a year ago can help us adjust to this new way of life,” Herrera suggested. Anxiety and stress can take a huge toll on productivity, so it’s important for marketers to reassess — daily or even hourly — just what progress and personal success are during a lengthy pandemic, and to define them in more forgiving and graceful ways during the pandemic. During the pandemic some 23 percent of people across the world have turned to online communities for stress management, according to Facebook's recently-released "Connected Convenience: How People Are Finding And Fostering Togetherness Online" report, which for marketers has given rise to newfound digital connection opportunities to reach audiences. The fear of facing lost motivation and the decreased productivity that often follows is a significant challenge, however there are ways to start turning the table on them. We should remind ourselves that we're in the midst of a pandemic, and that simply making it through a day can in its own way be the biggest victory we can hope for. It can also be helpful to take stock of anything extra beyond the bare minimum that we've been able to accomplish during the day — even if it's just one small task — to remind ourselves that we not only have the power to push on and survive the daily challenges of the global health crisis, but also the ability to perform in ways that may surprise us if we take the time to seek out and acknowledge them. B2B marketers are a busy bunch, and while having a chock full or overbooked schedule can in some ways help us make it through the next day, it's important to take care of our own needs — whether by boosting happiness hormones or through other methods — and to work in time for reflection, physical and creative activities, and other self-care elements that will help avoid marketing burnout as time passes. [bctt tweet="“It’s important to take care of our own needs and work in time for reflection, physical and creative activities, and other self-care elements to help avoid marketing burnout as time passes.” — Lane R. Ellis @lanerellis" username="toprank"]3 — Fear of Uncertaintyvia GIPHY During the pandemic the fear of uncertainty has affected us all. Most marketers are still dealing with the upheaval of remote work, and the uncertainty surrounding a future that remains more of a mystery than anyone would like can at times feel overwhelming. This fear of uncertainty has played a part in a significant drop in confidence among corporate executives, according to Deloitte's new Global Marketing Trends 2021 report, surveying over 400 global CMOs and other executives. From CEOs and CIOs to COOs and CMOs, confidence has understandably fallen during the pandemic. Marketing activities that boost trust can help overcome the confidence debt that has risen during the pandemic, such as those our CEO Lee Odden recently explored in "In Search of Trust: How Authentic Content Drives Customer Experience." To help face some of the fears surrounding remote work, we’ve also written several articles to assist you in turning those remote work challenges into newfound advantages, including my own “Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer.” Here are the others:
4 — Fear of Giving Away Your Secret Sauce RecipeIt’s not uncommon in the marketing world to face the fear of divulging what may appear to be too much information — to the point where you might think a client would simply be able to take your secret sauce recipe and create the same type of success that you have. One of the greatest elements in both content marketing and B2B influencer marketing, however, is the expectation and respect of freely sharing helpful information. Content marketing has been built on a foundation of giving away helpful information — whether in the form of writing or visual elements — which has undoubtedly been a primary reason why it's become such a popular and successful method marketers use to connect with people. B2B influencer marketing similarly counts among its core values the free exchange of expert insight and advice, which has likely contributed to a rise in the use of B2B influencer marketing among top brands, such as with our own clients Adobe, LinkedIn, AT&T, Dell, Oracle, and other top organizations. Face the fear of giving away your secret sauce recipe by learning more about content marketing — we have you covered with the following recent articles about the practice, and for learning more about the power of B2B influencer marketing a great starting point is our groundbreaking and authoritative 45-plus page 2020 State of B2B Influencer Marketing Research Report.
5 — Fear of Oversharing of Under-Sharingvia GIPHY "I must be sharing too much content too often? But what if I’m not sharing nearly enough to be effective..." These common fears arise when marketers haven’t conducted tests to determine the sharing cadence that works best among a particular audience or on a specific social platform. Although it can take time to fine-tune your social media sharing frequency, finding the cadence that best resonates with with your audience is well worth it to not only attract new followers but also keep existing fans. In our informal poll asking B2B marketers their primary reason for unfollowing a brand, sharing too much content and irrelevant content were the top reasons aside from poor quality content. Each year firms produce reports based on the examination of social publishing data in an attempt to pinpoint the top times to publish on various platforms, such as Sprout Social's "How COVID-19 Has Changed Social Media Engagement," and Hootsuite's "The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn." This data can be helpful in developing your own plan, however it should be considered a starting off point rather than social posting gospel. [bctt tweet="“Finding the social publishing cadence that best resonates with with your audience is well worth it to not only attract new followers but also keep existing fans.” — Lane R. Ellis @lanerellis" username="toprank"]6 — Fear of Messaging That Appears Too Old or Too YoungAside from our physical age, the messaging we create can be constructed in a vast range of tones, with only certain ones ringing true with your intended audience. Many marketers are afraid of crafting messaging that goes too far in either direction — appearing to be made for much older audiences than intended, or taking on tones that make the content skew far too young. You can help overcome this fear by learning more about your audience — who are they, what questions are they asking, and what tone will work the best when communicating with them? Our "10 Smart Question Research Tools for B2B Marketers" shares many tools B2B marketers can use to uncover the questions people are asking, while our "5 Essential Questions to Guide Your B2B Influencer Marketing Strategy" explores how B2B influencer marketing can help connect with audiences, and in "Your B2B Marketing Book of Life: 10 Inspiring B2B Marketing Tips From Family History," we take a family history themed look at getting to know your particular marketing audience.7 — Fear of Aiming For the Stars"I can't compete with that — it won top honors at Cannes!" The fear of aiming too high is another common one among marketers, as it can be daunting to contemplate going head to head with the very best marketing efforts the world has to offer. Looking at examples of award-winning efforts, however, is a great way to help you dream big and see how brands are making their marketing dreams come true. Breaking down award-winning examples into bite-sized chunks — from start to finish — can help us see that even the greatest digital campaigns were formed by perfectly piecing together small elements that all work together in harmony. In the following articles we’ve explored some top examples to help you conquer your fear of reaching for the marketing stars:
8 — Fear of Missing Deadlines“I need to put in a twenty hour day to be absolutely certain this project meets the deadline!” The fear of being unable to meet deadlines can be daunting for many marketers, but doesn’t have to rule your professional life if you put your projects in order and implement scheduling touch points that keep things on track through the process, so those last minute surprises are few and far between. Getting into good deadline scheduling habits that include plenty of built-in time for leeway needed to ward off last-minute chaos is well worth the effort. Here are several articles we’ve written that will help overcome those efficiency and time management fears:
9 — Fear of Presenting New IdeasEven if you never miss a deadline, many marketers face another fear that arises when plans abound and suggestions are plentiful — the fear of presenting new ideas. Our own influencer marketing strategist Nic Michael has several tactics for facing and overcoming this widespread fear. "One of my biggest marketing fears is presenting new ideas," Nic shared. "Whether an influencer list or a creative execution, I always fear that my client stakeholders will hate what I have done. Over time, I have realized that coming in with strategic thinking, enthusiasm, and confidence, makes presenting a much less stressful situation than it plays out in your head," Nic observed. Our own vice president of client accounts Alexis Hall takes a look at these and other methods for better marketing presentations in "How to Power Marketing Presentations With Data Visualization & Win Over Your Audience," including helpful tips to overcome even the strongest fear of sharing new ideas.10 — Fear of Missing New Industry TrendsPlenty of marketers also fear missing out on new industry trends, as keeping up with the swift twists and turns of today's marketing scene — with mile-a-minute product launches, ever-new platforms, feature changes and additions — is not an easy task. It can be done, however, as our director of search and analytics Seth Epstein explained. "For a long time I was fearful that I wouldn't be able to stay up to date on everything I need to know to be relevant as a marketer," Seth said. "To overcome that, I've learned to focus on business goals and on understanding who potential customers are and what they want. Testing new strategies and tactics, and keeping up with trends becomes easier — and fun — when you've got confidence in your marketing foundations," Seth observed. One way to keep up on the latest B2B marketing industry trends is by following blogs such as our own, and by keeping up with our B2B Marketing News, which publishes every Friday.Don’t Look Back At Your Marketing Fearsvia GIPHY Whether it’s the fears we’ve explored here or some of the many more marketers are facing today more than ever because of the pandemic, it’s important to move forward and not look back — like Count Orlok in F.W. Murnau’s fear-riddled Nosferatu — on the fears we’ve either already overcome or are working to face in our daily lives. Facing our fears can make us better B2B marketers and in many aspects of our professional and personal lives as well, so I encourage you to use this first-ever Halloween pandemic season to take the methods and suggestions we've looked at to heart, and to create your own new form of fearless marketing and living. Want further help facing your marketing fears? Contact us and find out why brands from SAP, LinkedIn, AT&T Business, and Adobe to IBM, Dell, Cherwell Software, monday.com and more have chosen TopRank Marketing.The post 10 Horrifying Marketing Fears & How To Turn Them Into 2021 Successes appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh October 28, 2020 at 05:31AM
https://ift.tt/34zfnYT
The Un-Carrier Starts UnCable Service: T-Mobile Rolls Out TVision https://ift.tt/2HJKsAc On Tuesday T-Mobile unveiled TVision Live, a streaming service that will package television programs just like cable TV -- and a host of other similar streaming services. It goes live this Sunday. The services are available in three packages, and there’s also the optional TVision Hub streaming device from T-Mobile, which calls itself the “Un-carrier” because it has a reputation for rocking the wireless industry with unusual consumer offers. The cheapest version of the new offering is called TVision Vibe. It costs $10 a month and offers more than 30 entertainment channels -- but no sports or news channels. The heart of the service is TVision Live, which runs from $40-$60 a month and offers 40 or so channels, including lots of sports and news channels. There are some local television channels offered, but no CBS stations. The TVHub device looks like a cable remote but includes quick access to streamers, like Netflix. advertisement advertisement “The ‘cableopoly’ holds TV fans hostage, bundling live news and sports into expensive packages with hundreds of other channels that people don’t want, and don’t watch.,” said Mike Sievert, T-Mobile’s CEO. “Something’s gotta change. And that’s what the ‘Un-carrier’ does best: force change. Just like we changed wireless for good, today we’re going to change TV for good.” To start, the TV services are only available to T-Mobile postpaid customers, but some time next year they will be open to consumers who get their phone service via Verizon or AT&T. Why do this? These virtual MVPDs, short for multichannel video programming distributors, which are essentially like cable operators, are already in plentiful supply. There’s YouTube TV, Hulu +Live, Fubo, Sling TV and AT&T TV. Still, as 5G gets built out, all the wireless companies will be increasingly marketing themselves as home broadband providers, taking on the domain once exclusively left for cable companies. “I suspect that T-Mobile will bundle it with 5G broadband when they have it—the notion is that they will all sell 5G as a competitor to cable broadband with a modem for the homes,” said Alan Wolk, veteran TV analyst and founder of the website TV{R}evenue. Still, he says, “There is a limited market for virtual MVPDs which is becoming more limited as all of the major broadcast networks open streaming services, which means there is more and better programming on streaming for less money.” The T-Mobile announcement was made in a live stream, and the effort includes a humorous video featuring “Parks and Recreation” star Rashida Jones on her phone stressing out as she tries to deal with her cable company. Days continues to get dimmer for cable. Analyst firm The Diffusion Group research group just reported one in four pay TV subscribers will quit this year, accelerating a trend that TDG says will result in 58 million pay TV homes in 2025 from about 77 million today. But not all of them are picking up on virtual MVPDs once they cut the cord. In 2019, MoffettNathanson found that only one in four pay TV subscribers that left cable or satellite providers took up with an online replacement. For wireless subscribers, though, digital inducements can be enticing. T-Mobile, which has become the second largest wireless company after Verizon, already offers free Netflix service to subscribers on some phone plans. AT&T-owned HBO Max is offered free to some AT&T phone plan customers. Verizon offers free Disney streaming plans to some unlimited access customers. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 27, 2020 at 04:57PM Digital CEOs Accused Of Destructive Practices Against Publishers https://ift.tt/37NQkTF A Senate report claims local journalism is in trouble, partly because Silicon Valley companies have engaged in anticompetitive business practices. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 27, 2020 at 04:46PM
https://ift.tt/3kAOsS1
Honda, Ford Support Nonprofits https://ift.tt/3owmKbm Honda and Ford are making huge financial commitments to nonprofits that support youth learning and Latina-owned small businesses affected by the pandemic. The American Honda Foundation has awarded grants of more than $700,000 to nonprofits across the nation during the spring and summer funding periods to support programming with specific emphasis on science, technology, engineering, arts and math (STEAM), as well as the environment. The funding from the American Honda Foundation will help to enhance and diversify STEAM education programs in Alabama, California, Florida, Maryland, Massachusetts and New York. The goal is to inspire the next generation of scientists and engineers, said Alexandra Warnier, executive director of the American Honda Foundation. Since its establishment in 1984, the foundation has awarded more than $43 million to organizations serving over 118 million people across the country. A website explains the grant application process. advertisement advertisement Meanwhile Ford Motor Co. and its philanthropic arm, Ford Motor Co. Fund, are launching a $400,000 initiative to provide access to capital, educational resources and networking opportunities for Latina small-business owners impacted by COVID-19. Training and business development webinars will provide support to Latina entrepreneurs with the goal of helping them overcome current challenges and develop plans for future growth. Beginning today, Latina small-business owners nationwide can apply for a $5,000 grant. Monthly webinars are planned for 2021 to provide educational resources and networking opportunities. The Ford Driving Dreams Latina Entrepreneurs initiative adds to Ford Fund’s long-standing commitment to driving socio-economic mobility in Latino communities across the U.S. and Latin America. The new program is an extension of Ford Fund’s signature Ford Driving Dreams initiative that has delivered more than $10 million in scholarships and educational resources for over 200,000 middle and high school students across the United States, Puerto Rico, Latin America and Europe. The new Latina Entrepreneurs program is the latest example of how Ford Fund is providing assistance during the global pandemic. To date, Ford Fund has contributed nearly $3 million to assist nonprofits and community organizations helping people manage challenges related to COVID-19. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 27, 2020 at 04:34PM |
CategoriesArchives
April 2023
|