New OnePlus 6T Phone Deal With T-Mobile Is Big Exposure Opportunity . https://ift.tt/2qiE4Uc
OnePlus, the Chinese smartphone manufacturer, today unveiled its OnePlus 6T, with impressive features. But the big news might be that OnePlus will be compatible with Verizon’s network. That may not be the headline T-Mobile prefers, though. That carrier announced today an exclusive to sell the OnePlus 6T in its stores. T-Mobile is also offering a $300 discount on OnePlus to consumers who trade in other select phones. That basically drops the regular retail price of the OnePlus 6T by more than half. And while the new OnePlus now works with Verizon -- the largest cellphone carrier -- you can’t buy it in Verizon stores. But you can buy it online, the way OnePlus phones have always been sold previously. The net result is twofold for OnePlus: It now has access to Verizon customers, and through T-Mobile, starting Nov. 1, it has an “exclusive” physical presence in stores. That could do a lot to familiarize Americans with the brand. (T-Mobile began selling the phone at its location in New York's Times Square today.) advertisement advertisement John Legere, T-Mobile’s CEO, says that even before there was any official link between the companies, over 200,000 T-Mobile subscribers brought their OnePlus smartphones in to link up with the third largest wireless carrier. This summer two testing companies proclaimed that T-Mobile has the smartphone industry’s fastest network in the U.S., a boast it is now using to tie in to its OnePlus 6T arrangement. “T-Mobile is the perfect wireless partner for us in the U.S.,” says Pete Lau, CEO of OnePlus. “The OnePlus 6T clocks some serious speed, and we wanted our customers to unleash it on the fastest network in the nation.” In fact, this phone, like the one before, is powered by the Qualcomm Snapdragon 845 processor, so its speed should be the same. The new smartphone, unveiled at a New York City press event, is otherwise not much changed from the OnePlus 6 that debuted in May, though it now has a fingerprint sensor built into the screen, and the phone looks sleeker than its predecessor. The company claims it has enhanced low-light photo quality with its “Nightscape” feature. It also unveiled Studio Lighting, which it says will improve portrait — and of course, selfie — photos. OnePlus has only existed since 2011 and though it’s not well known in the United States, its partnership with T-Mobile will give it the kind of exposure its Chinese rivals, Huawei and ZTE, do not have. At a time of high friction between China and the U.S., that could mean a lot. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 03:10PM
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Gmail Usage Hits The 1.5 Billion Mark https://ift.tt/2CKIzyB Gmail now has 1.5 billion users worldwide, the service announced on Friday in a tweet. It already was in a class by itself, eons ahead of Yahoo Mail and Microsoft Outlook. Now it is even more so. “t should surprise no one that they are as big as they are as most ecommerce and other vertical lists are comprised of over half being Gmail addresses,” says email veteran Ryan Phelan. “Just like the industry’s push for mobile responsive emails to accommodate mobile users, Gmail now becomes the ISP to consider in the baseline for your deliverability efforts.” Phelan cautions that other ISPs are also important. But Gmail “just became the standard,” he says. “That means continued education on Gmail standards for a substantial ‘better than legal’ mailing practice along with engagement- based segmentation practices. It's time for marketers to make sure you are learning deliverability guidelines to protect your mail! advertisement advertisement In other news of interest to Gmail users, the service is offering its add-ons via the its G Suite Marketplace. “In order to streamline the add-on discovery experience for users and to facilitate add-ons publication, we are phasing out publication of add-ons to the Chrome Web Store,” Gmail says in a post. “Once this process is completed, the G Suite Marketplace will be the sole add-on store; Chrome extensions will continue to be presented in the Chrome Web Store and are unaffected by this change.” 9to5 Google reports that both options will be available up to January 25, then the extensions will be available only through the G Suite Marketplace. It adds that commercial customers can manage G Suite Marketplace usage “directly from the G Suite Admin Console.”
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 03:10PM Now What? Google's Parallel Tracking Deadline is Here https://ift.tt/2qiGxhM Announced more than a year ago, Google’s Oct. 30 deadline for parallel tracking is finally here — and if you are running paid advertising campaigns on Google Ads, the benefits are clear. Research shows that 53% of mobile users leave a site that takes longer than three seconds to load, and parallel tracking will speed up landing page load times — by up to five seconds — for users coming from your Google Ads. But what are the real implications for marketers, and is the industry ready? Let’s explore what you can expect as a result of this rollout.
advertisement advertisement Some advertisers don’t need to do anything to prepare for this change because they do not use ad trackers that involve a hop between Google and their brand’s website. Therefore, all changes will happen on Google’s side and they will simply enjoy faster page load times automatically. However, many advertisers that do use ad trackers that “hop” or “redirect” have more to do, including confirming that ad tracking is using HTTPS, reviewing URL encoding, and ensuring the ad tracking will continue to track all users post-migration. Parallel tracking is a mandatory update, so if campaigns are not adjusted by the Oct. 30deadline, advertisers will experience failures in ad tracking and disruptions in their ability to measure campaign performance. We all know that’s not an acceptable outcome for this industry — so don’t wait any longer. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 12:29PM Foot Locker, Nike Launch AR Scavenger Hunt https://ift.tt/2Q4fFNB Foot Locker added augmented reality to its mobile app to create a scavenger hunt to give fans early access to limited-release product drops. The first of the hunts gave consumers in Los Angeles a chance to be one of the first to buy a pair of the new LeBron 16 King “Court Purple” from Nike. Access to the product was unlocked for customers who successfully completed the AR scavenger hunt. “Foot Locker has always looked for new ways to elevate the shopping experience for our customers,” stated Frank Bracken, vice president and general manager of Foot Locker, U.S. “It was a natural evolution to embrace AR, taking our scavenger hunts to the next level." The AR campaign, called “The Hunt,” is available only on iOS devices, not Android. The specialty athletic retailer tapped New York-based design and innovation agency Firstborn to create the AR program. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 10:59AM Sony Intros Ghostbusters AR Game For Halloween https://ift.tt/2CN1vfY Just in time for Halloween, Sony has released its augmented reality game “Ghostbusters World,” which was built with Google Maps. The map-based AR game puts a proton pack and ghost trap in players’ hands with digital characters popping up in the form of ghosts. The free app, from Sony Pictures Consumer Products, Ghost Corps. publisher FourThirtyThree and developer Next Age, leverages Google Maps so players can team up with nearby ghostbusters in multiplayer raids. Like the characters in Pokémon Go, the ghosts can pop up randomly in parks, buildings or in the street. The app uses Google’s ARCore and Apple’s ARKit technology. The objective of the AR game is to capture ghosts in the proton beam to drain their energy and store them in the app’s containment unit. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 10:25AM
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Gab Isn't, For Now: What's The Next New Hate-Mongering Platform? https://ift.tt/2CMUZpv The good news is that alt right social network Gab.com is down thanks to swift action by various mobile app stores and site-hosting providers. The bad news is that it will likely be up and running again soon, or if not, something equally detestable will emerge in its place. What's so remarkable about Gab's takedown for me, is I had never heard of it before Saturday's attack on the Tree of Life synagogue in Pittsburgh. But I wasn't surprised to learn that in a relatively short period of time, it had emerged as a clearinghouse for organizing fringe conspiracy theories, hate speech and anti-Semitic ferment. We all like to pretend that social media is a relatively clean, well-lighted place, but the reality is that dark pools organize and spread in ways the mainstream are rarely aware of -- until something like Saturday happens. Take down one Gab.com and three will sprout up in its place. Bump Infowars from the most well-lighted social platforms and its own site traffic will spike as its followers find an alternative, albeit more direct route. advertisement advertisement The truth is that there is a marketplace for hate and the invisible hand of the digital economy enables it to spread. And it's not just on dark, below-the-radar sites. Sometimes, hate is spread across our biggest and most public ones. Last week, Nation of Islam leader Louis Farrakhan used Twitter, Facebook and YouTube to spread his anti-Semitic attack comparing Jews to "termites." I don't know what the solution is except to continue outing these attacks when they happen and holding the platforms that enable accountable. Don't get me wrong -- I'm not suggesting society curtail free speech, or when it's hateful. I'm talking about platforms that explicitly organize the kind of hate speech that incites imminent lawless action and violent attacks on other people. Sadly, that is sometimes hard to know before the fact, but it is eminently clear afterward. I'm curious what others think. I'm also curious whether any of you are aware of other emerging networks, sites or hubs for organizing hate that should be outed. If so, please post them in the comments field to shed some light on them too. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 09:24AM IAB Releases Advanced TV Attribution Buyer's Guide https://ift.tt/2DaXSBs The Interactive Advertising Bureau on Monday released what it calls the Advanced TV Attribution Buyer’s Guide, a document meant to help media buyers understand “the benefits, opportunities and processes for conducting attribution studies within the confines of Addressable TV/VOD and OTT/CTV.” The IAB Buyer’s Guide is being released ahead of the organization’s Direct Brand Summit, to be held in New York City this week. The IAB hopes the guide will have particular relevance for marketers coming from a direct-brand background. “Direct brands are data-driven, and hyper-focused on reaching and engaging their core customers,” says Eric John, deputy director, IAB Digital Video Center of Excellence. “Advanced TV (which we define today as Addressable TV and OTT) offers not only more precise targeting, but also the ability for marketers to measure the effectiveness of their campaign from exposure to conversion. advertisement advertisement "For direct brands — and any brand —measuring ROI is table stakes today, regardless of platform. With this attribution guide were are illustrating the steps for how to do it effectively on the big screen," he added. While traditional linear television has long relied on third-party data from Nielsen to track ratings among different age groups and demos, as linear TV and digital video converge, new technologies allow for more precise targeting and data. At the same time, video consumption is splintering between different platforms, with consumers watching their video on smart TVs, connected TV boxes and sticks, video game consoles and mobile devices. “Outcome-based analysis can help level the playing field. After all, who cares how many impressions were delivered on one platform versus the other when what matters most to a brand is the outcomes that it drove?” a blog post introducing the Buyer’s Guide says. The Buyer’s Guide addresses the workflow of the attribution process, what to look for in attribution partners and matching exposure data to households, as well as the benefits of attribution studies. It also looks at what those studies can measure, best practices, challenges and solutions for attribution. It was developed in collaboration with the IAB Advanced TV Attribution Working Group. The full Advanced TV Attribution Buyer’s Guide is here. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH October 29, 2018 at 07:27AM
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Interview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist https://ift.tt/2OcU8R2 In this interview, Roula CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist Today’s consumers increasingly prioritize their exercise needs and leisure activities when traveling. Doing so doesn’t come without inconveniences, however, especially for sports that require special equipment, like outdoor cycling. Roula is a bicycle rental brand that aims to change this, enabling cyclists to rent premium bikes when they travel, thereby eliminating the need for them to transport their own or spend time searching for a quality ride. In an interview with PSFK CEO and founder Piers Fawkes, Mark Voysey, founder of Roula, explained how his mobility business is letting travelers click, rent and ride in a consumer climate of on-demand retail as a service. Piers Fawkes: Could you explain Roula’s concept of a high-end bike rental program? Mark Voysey: It is exactly that, with all the necessary biking bells and whistles, such as concierge delivery that we’ve amped up starting in New York and a custom-designed Vespa delivery service that is already turning heads. We’re also pursuing unique partnerships, such as putting Roula’s Brompton bikes in the hotel rooms of NYC travelers. We host regular free weekly rides for all levels of ability as well as custom-tailored rides, corporate partnership events, a drive-through bike wash and at our NYC headquarters have one of the best views in Manhattan over the Hudson River right on the Bike Path. What’s Roula’s brand ethos? Roula’s mission is to make life easier for the traveling cyclist. It’s a rapidly growing sport and lifestyle brand that aims to address the challenges of traveling with your own bike or dealing with the logistics and hassle of finding a high-end bike to rent while on the go. Could you describe your target market and consumer trends that are driving a need for your service? Our main demographic is currently aged 35-60, mainly working professionals and male-skewed, with the female sector offering an enormous growth opportunity, and we offer weekly women’s rides. Many of our customers are weekend warriors, individuals who see the bike as their outlet. Roula appeals to them because we’re serving a need amongst a community (or passionate traveling cyclists who who like to perform at their peak, in a market where service and efficiency to fulfill their need means everything. There are a number of aspects at play in their lives that generate demand for the Roula service: One is bicycling becoming the new golf. Old, stuffy, white-male dominated golf clubs are being questioned by society and culture, as well as seen as too time-consuming—spending 5-6 hours on the course. Second, there’s the largest and growing over-50 population on record that is looking to stay fitter and healthier later on in life. Low-impact cardiovascular social sports are top of their list, with cycling being prominent. What do you think is driving this change in high-end consumption, shifting the focus onto fitness and spending time in the outdoors? Cultural and lifestyle choices have shifted to emphasize health and well-being, leading to a decline in foot traffic in pubs and bars as well as new silos in the travel sector such as Equinox Gyms launching its own hotel brand and Marriott Hotels’ holistic well-being platform within its Westin brand. People are increasingly integrating health and well-being into their leisure and business travel to maintain their routine. Corporations have also adopted a more proactive approach to the well-being space, knowing that a healthier workforce is more motivated and productive, and over time even saves cost on their health insurance premiums. Could you explain the importance of community within this space? The community is highly viral through the lens of the equipment, gadgets, apparel and brand factors within the category that’s been harmonized at a digital level by platforms like Strava, the ‘Facebook for athletes.’ Other platforms such as MapmyRun are extensions of this, and Apple is also pushing its health and wellness integration via its watch range. Our brand generates community by encouraging our members to come hang out at our RoulaNYC HQ, enjoy the views with a coffee and their peers and use Roulaas their meet and return set. We also encourage them to join weekly rides, where they can enjoy VIP Demo days, recovery servicesfrom Roulapartner products as well as participating in brand partnerevents and activations. What’s driving your partnership strategy, both in terms of the value for your customers and for the business itself? The drivers behind the partnership strategy have been largely led by retail channel changes and the category playing catch-up with others that already adopted the D2C channel. Brands such as Canyon, Serotta and Allied are avoiding traditional retail and thus require other means to get their products in front of the consumer within a tactile and authentic environment. The larger brands— Giant, Canondale, Trek and Specialized—are also striving for more experiential marketing relationships given the physical nature of the product in question and traditional IBDs closing—think Trek concept stores. Having come for the world of brand experiential, there’s arguably no better category that this medium serves. The purchase decision process for buying a road bike is similar to that of a bespoke suit or a high-end car—you can’t just get on a $5k+ bike and ride around the block to get the feel for it. Cyclists need to be in the saddle for 2-3hrs or more to really experience the product. Could you explain why partners are interested in collaborating with you? We have a captive, obsessive, high-spending and highly viral community that thrives to participate alongside others and loves to share news, gear, performance, riding camaraderie and ultimately experience and discover great new rides in new locations. Roula facilitates this in a remote manner by aggregating traveling riders and connecting them to like-minded individuals in new locations via our retail partners.Then Roula flagship locations provide a unique cycling cafe experience—including nutrition, air and basic biking essentials to maximize the ride—establish a meet point to depart from and a home to return to, and then provide recovery aid with brands such as Normatec and Theragun, available to aid athletes post-ride. Finally, Roula is made up of a great crew of riders, passionate about cycling and helping others fulfill their goal, whether they’re just starting out or aiming to win the Crit. What’s next for Roula? We’re expanding the Roula network every month to new markets with retail and travel related partners, plus building out our membership and events program. How can those interested find out more and sign up? Folks can sign up at roula.cc, and if we aren’t in a market where they’d like to buy a bike today, they can let us know, and we’ll be there soon! Roula is responding to consumer need for on-demand access to premium equipment that allows them to maintain their fitness and lifestyle routines wherever they travel. For more ideas from similar inspiring brands, see PSFK’s reports or newsletters. Lead image: Roula via Instagram Mobile Marketing via PSFK http://www.psfk.com/ October 29, 2018 at 06:36AM
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How Brands Like Sensoria Are Making Wearables The New Personal Trainer https://ift.tt/2Ax7Pql Thanks to advanced technology, brands are giving consumers access to active apparel that serves double duty, providing technical performance and fitness training that helps them achieve their goals Consumers are increasingly demanding ways to boost their physical fitness and partake in quality workouts on their own terms, without needing to rely on a class schedule or pricey instructors. Accordingly, brands are leveraging customers’ personal data to curate specific workout recommendations that deliver a one-on-one training experience, without the need for a personal trainer. In particular, activewear brands are focusing on designing apparel integrated with wearable technology that can track and enable training suggestions for consumers. Here’s how wearable fitness technology is democratizing access to personalized training, empowering consumers to manage their own fitness: Nadi X Athos Sensoria Fitness Socks These are just a few examples of how brands are making it possible for consumers to seamlessly monitor their fitness and curate their own routines. For more ideas, see PSFK’s report Applying Connected Technologies To Augmented Fashion. Consumers are increasingly demanding ways to boost their physical fitness and partake in quality workouts on their own terms, without needing to rely on a class schedule or pricey instructors. Accordingly, brands are leveraging customers’ personal data to curate specific workout recommendations that deliver a one-on-one training experience, without the need for a personal trainer. Mobile Marketing via PSFK http://www.psfk.com/ October 29, 2018 at 06:07AM
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B2B Influencer Marketing Interview: Martin Jones, Cox Communications https://ift.tt/2PvCdK4 The post B2B Influencer Marketing Interview: Martin Jones, Cox Communications appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh October 29, 2018 at 05:21AM |
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