https://ift.tt/GJp5Osx
Retail Trends: Investing In Impact As A Signal to your Target Market https://ift.tt/dMzsihk Companies face increased competition for consumer loyalty in today's hyper-connected, hyper-accessible landscape.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 09:42AM
0 Comments
https://ift.tt/5padLXN
Trends: Changes At Home Shift Consumer Behavior Across Categories https://ift.tt/904PaMv Advancements in synthetic manufacturing and scalable production methods, is helping propel both a redefinition of the home and an empowerment of the home dweller.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 09:25AM
https://ift.tt/ueRd8bQ
B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site https://ift.tt/u6T42WY Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027 U.S. digital advertising revenue of $189 billion in 2021 was the biggest increase since 2006, including audio advertising with a leading 57.9 percent growth rate, and newly-released report data predicts that the audio ad market will see a compound annual growth rate (CAGR) of 5.07 percent that will continue on through 2027. MediaPost Google Helpful Content Update Is Now Rolling Out The latest updates to Google’s always-in-motion search engine algorithm look to emphasize content written more for people and less for SEO, as the search giant began rolling out its "helpful content update" as part of efforts to surface more high-quality original content, Google recently announced. Search Engine Roundtable [bctt tweet="“The Google helpful content update will change how SEOs perform content strategies going forward, much like Panda and Penguin changed how SEOs did content and link strategies, respectively, a decade ago.” — Barry Schwartz @rustybrick" username="toprank"] YouTube Expands Access to Audience Behavior Insights, Adds New Creative Tools for Community Posts Google's YouTube video platform has launched new features including channel traffic thresholds that have been lowered, allowing more marketers to see data on the other videos their audience has watched and additional analytics information, along with new options for finding YouTube Shorts content, YouTube announced recently. Social Media Today CEOs from Dentsu, GroupM, Omnicom Media Group & Publicis Media agree Hispanics are the quintessential Growth Drivers Marketing strategies that don't recognize the U.S. population of more than 63 million Hispanics are increasingly at risk for slowing brand growth, and HispanicAd recently tapped top marketing CEOs to explore minority media investments and diversity, equity and inclusion (DEI) best practices. HispanicAd Sound investments: just how effective is audio branding? The number of brands rolling out sonic identities in 2021 grew by 22 percent, with new research showing a five percent increase in perceived value for brands that have a recognizable sonic identity, as more brands have become aware of the power of audio branding to tap into areas of the brain not reached through non-audio content. The Drum Twitter’s Developing a New ‘Reply Filter’ Option to Give Users More Control Over Their Tweet Experience Twitter has begun testing an optional reply filtering feature that could help brands limit negative interactions on Twitter, reducing potential exposure to harmful or offensive language and giving marketers new brand experience settings on the platform, Twitter recently announced. Social Media Today Google Launches Dedicated YouTube Podcasts Site YouTube has continued to refine ongoing testing of a new section of its platform dedicated entirely to podcast audio content, including a new podcast tab on YouTube's page for exploring content, as the Google-owned social platform seeks to provide podcasters its own alternative to Spotify, Apple Podcasts, and its own Google Play, YouTube recently announced. MediaPost Facebook is losing its grip as a 'Top 10' app as BeReal and TikTok grow Facebook's mobile app has increasingly experienced periods during which it hasn't been among the top ten apps downloaded in the U.S., as rising entrants on the list including BeReal and TikTok have created greater competition for the Meta-owned firm's app, which plummeted momentarily to the number 44 spot earlier this year, according to app store data. TechCrunch Google Adds New Viewer Attention Metrics for Display and Video 360 Campaigns Google has rolled out a slew of new and updated data measurement features relating to viewer attention, which have been made available within its Google Display & Video 360 ad tools for managing programmatic and other campaigns across multiple channels, Google recently announced. Social Media Today Thought Leadership Being Used to Connect with Various Stakeholders 76 percent of business leaders use thought leadership to connect with customers or clients, with 75 percent for connecting to internal employees, 68 percent to make connections with general consumers, and 64 percent to reach prospects — four of several statistics of interest to B2B marketers contained in newly-released though leadership survey data. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “The Algorithm Giveth and Taketh Away” by Marketoonist Tom Fishburne — Marketoonist This Man Set the Record for Wearing a Brain-Computer Interface — Wired TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post B2B Marketing News: Thought Leadership Connections, Google’s People-First Search Update, Digital Ad Revenue Climbs, & YouTube’s New Podcast Site appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/K2QZbtB August 26, 2022 at 09:12AM
https://ift.tt/M6jhNRg
Figs Draws On Industry Professionals As Influencers https://ift.tt/IQdEMJG Figs has become one of the fastest growth stories in the apparel industry by engaging directly with the healthcare community on its popular Instagram account, where it features compelling stories and reviews by its customers who are all real, practicing health care professionals. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 08:46AM
https://ift.tt/9ekcTth
Bounty Compensates Everyday Shoppers For Their Reviews https://ift.tt/ZtoUn65 Micro and nano influencer marketing platform Bounty helps DTC brands unlock the long tail of creator marketing by tapping into everyday customers as organic micro creators on TikTok. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 26, 2022 at 08:46AM
https://ift.tt/4b1BQGk
59% Of U.S. Adults Watch Video Daily On Non-TV Devices https://ift.tt/4FNaPui Fifty-nine percent of adults in the U.S. watch video daily on non-TV connected devices such as mobile phones, home computers, tablets and eReaders — up from 55% in 2020, 43% in 2017, and 18% in 2012, according to an emerging video services survey conducted with 1,900 U.S. households during June and July by Leichtman Research Group. Half of adults watch video on a mobile phone daily – up from 44% in 2020 and 33% in 2017. Younger consumers are most likely to watch daily on non-TV devices. Young adults (those 18 to 34) are most likely to watch on non-TV devices: 83%, compared to 64% of those between 35 and 54 and 35% of those 55 and older. While these devices allow for mobility, 82% of those who watch video on a mobile phone, and 85% who watch on a tablet or e-reader, do so in the home. More than half (51%) of adults watch YouTube on a non-TV device daily, followed by news clips at 35%. Not surprisingly, the survey also confirms that large majorities of households have one or more subscription video-on-demand (SVOD) services. advertisement advertisement Including 11 additional streaming video services, the mean number of SVOD/direct-to-consumer services among all households is 3.6 – up from 2.9 in 2020. Eight-three percent have an SVOD from Netflix, Amazon Prime and/or Hulu – up from 78% in 2020 and 64% in 2017. More than two-thirds (64%) now have more than one SVOD service – up from 55% in 2020 and 33% in 2017. Forty-three percent of all adults stream a top SVOD service daily, up slightly from 2020 (40%) and significantly from 2017 (29%). The survey was conducted online with about 1,265 adults and by telephone with 635. The overall sample has a statistical margin of error of +/- 2.3%. The online sample used exclusively for some questions has a statistical margin of error of +/- 2.8%. Mobile Marketing via MediaPost.com: mobile https://ift.tt/3xMOJ4m August 25, 2022 at 03:23PM
https://ift.tt/YdLq9sk
Q2: Non-Game Apps Overtake Game Apps, But Consumer Spend Down For 1st Time https://ift.tt/eOSalIt As of this year’s second quarter, more than half of U.S. App Store spending comes from non-game subscription mobile apps, according to mobile tracking firm Sensor Tower. The quarter was also notable in that it marked the first time the firm’s tracking has shown a decline in overall U.S. consumer spend on apps. Spending on non-games in the U.S. App Store exceeded that for games for the first time in May. By June, 50.3% of spending came from non-games. That’s up from 23.8% in January 2014. Five years ago, games accounted for more than two-thirds of total spending in the store. Spending on non-games has grown at more than twice the rate as games, with non-games achieving a compound annual growth rate of 40% since June 2014, compared to less than 20% for games. advertisement advertisement In 2019 and early 2020, mobile game app spending growth consistently outpaced growth of non-game subs. But by late 2020, non-game growth had caught back up. The mobile market “has changed drastically from the early days when consumers were less willing to spend on subscriptions or other in-app purchases outside of gaming,” notes the report. “While overall mobile spend in the U.S. has started to slow, spending outside of games has continued to climb rapidly, greatly outpacing the spending growth in mobile games.”
The rise of the subscription model on the App Store and the shift in consumers’ willingness to make purchases on their phones have helped hundreds of apps find success in the U.S. Four hundred different apps attracted at least $1 million in consumer spending in Q2 2022, with the vast majority relying on subscriptions as their primary in-app purchases. Further, 61 App Store apps had at least $10 million in U.S. consumer spending — more than the number that had $1 million as of Q2 2016. The number of apps achieving $50 million in a quarter has also risen seven times.
Still, after seeing strong growth at least since 2015, overall U.S. spending declined year-over-year for the first time in May 2022, “as the market corrected to the atypically high spend seen in the early months of the pandemic,” explains the report.
Spending spiked in April 2020 at the start of the pandemic. Year-over-year growth jumped from about 20% to 30% in 2019 to 35% to 55% for the next 12 months. But following the huge spike in mobile spend in 2020, consumers have started to shift spending back to other activities, like travel and restaurant dining. Nevertheless, U.S. mobile app spending in Q2 was still up 71% compared to pre-pandemic Q2 2019. Mobile Marketing via MediaPost.com: mobile https://ift.tt/VPYlFNR August 25, 2022 at 11:12AM
https://ift.tt/IGeKQ2c
Handsome Selects Kim As Chief Strategy Officer https://ift.tt/flo7gkp Nicholas Kim has been named new Chief Strategy Officer for handsome, a brand and experience design agency.
Previously, Kim was Global Chief Experience Officer of Innocean and Chief Strategy Officer at Publicis. He is charged with leading the agency and its clients across brand transformation and CX strategy, given his experience across automotive, CPG, biotech, fintech and retail sectors. The 21-year ad vet has worked with various clients, including Google, Samsung, Hyundai Motor Group and Unilever. Kim also held senior posts at Huge and West, as well as co-founding a strategy consultancy focused on mobile technologies. The handsome client roster includes Axios Smart Brevity Studio, Facebook, Snap Kitchen, GoDaddy and Southwestern University. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/VPYlFNR August 25, 2022 at 09:19AM When Consumers Pay Attention To Ads - And When They Don't - Both Matter OMG/Yahoo Study Shows8/25/2022
https://ift.tt/dKvEr5m
When Consumers Pay Attention To Ads - And When They Don't - Both Matter, OMG/Yahoo Study Shows https://ift.tt/letyX1n Omnicom Media Group (OMG), Yahoo and Amplified Intelligence released a study Thursday that focuses on identifying when consumers pay attention to ads -- and when they don't. Findings from the research conducted across Yahoo’s digital properties showed that 53% of all ad formats studied met viewability standards, but achieved less than 1 second of active attention. The study shows that viewability and attention are not the same. The research shows how viewability is device-driven -- determined by how and where the ad gets loaded on the screen -- while attention is human-driven by how the viewer responds to the ad served on the screen. Caitriona Henry, global brand strategy lead at OMD Worldwide, believes it's important to optimize marketing strategies to earn higher levels of consumer attention. It's something OMD and Amplified Intelligence have been working on for the past two years to establish attention key performance indicators (KPIs). advertisement advertisement All respondents were recruited and volunteered. Amplified Intelligence's technology collected the data using facial footage from phone cameras and metadata on viewability, scroll patterns, sound and phone orientation. Altogether, responses to 128,000 mobile web advertisements were categorized into three levels of attention such as active, eyes on the ad; passive, eyes on screen, not on ad; and non-eyes, eyes not on screen or ad. Research was conducted in the U.S., Canada, United Kingdom, and Australia.
Elizabeth Herbst-Brady, head of global revenue and client solutions at Yahoo, believes the findings from the study shows the nuances of consumer attention. It requires combining the right formats in the right environment and context relevant to each audience. The research shows how behavior evolves to able more engaging experiences.
Whether or not a consumer pays attention--it impacts a brand’s growth. By paying attention to this message, for example, the person retains the message, and the marketer can use the data to grow the brand. If the person doesn’t pay attention, the opposite occurs. The human is the "ultimate variable," because it's impossible to know what gets ignored and what gets the focus. A person only has so much attention to give. There’s only so much information a person can take in through their eye. The data shows that there are four types of content and ad formats that keep eyes on ads and screens in a mobile web environment. They include immersive, high-impact, short, and big. Marketers should try to gain at least 2.5 seconds of active attention. Interscroller ads were found to keep the attention of participants about 3.3 seconds, video interscrollers about 3 seconds, and native video ads about 2.8 seconds. The 15-second video ads delivered 2.8x more active attention than 30-second videos. And, the larger the ad size, the more active attention the ad will receive. Many things drive attention. No single factor is responsible for the best result. The active attention paid to the ad is influenced by the ad format as well as the category. Age matters, too. Gender didn’t determine the amount of attention paid, but the older your audience, the more attention they pay. The age group 55 and older paid 12 seconds of passive attention and 2.1 seconds of active attention. The age group of 45 to 54 paid 11.2 seconds of passive attention and 1.9 seconds of active attention. Compare that with 18 to 24 years, 7.6 seconds of passive attention and 1.3 seconds of active attention. Amplified Intelligence founder and CEO Karen Nelson-Field believes the work adds to the growing body of evidence showing that grabbing the attention of consumers is neither a commodity nor a currency. She referred to it as a "highly nuanced metric that enables more effective creative, planning and buying strategies, and decisions.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/VPYlFNR August 25, 2022 at 07:42AM
https://ift.tt/Gq4XVIH
The Dreams Of An Israeli Fighter Pilot, Now AppsFlyer EVP Product Strategy https://ift.tt/uKy2ABe After mulling the changes around online ad privacy and how AppsFlyer supports developers and brands, Yevgeny Peres joined the company as executive vice president of product strategy, to help it grow the $300 million in annual recurring revenue (ARR) that its cloud-based software achieved this year. “For marketers to keep making correct decisions, they need to have the technology,” he says. “I see this as an opportunity to impact the future of the market.” Peres’ appointment to the executive team marks the next step in its continued corporate growth, and the ability for him to help marketers understand how to build trust within their respective companies. He says it is crucial to find "ways to build trust within the company to justify on how they spend resources and funds," adding that his goal is to unlock technology to help companies grow. advertisement advertisement Peres grew up in Israel with a dream of becoming a fighter pilot for the Israeli Army. In college he studied computer science, and joined an entrepreneur program where he participated in product life cycles around building things. That is his passion. When asked which superhero he would choose if he could transform into one, Peres named Batman. “Batman doesn’t have superpowers,” he said, “He became resourceful, thought out-of-the-box and came up with solutions without them.” Peres looks to find areas to disrupt. He spent about 10 years in the ad industry, working at companies such as ironSource and Supersonic, where he was initially tasked to grow its mobile activity. More recently, he led its mobile product strategy and innovation lab. In his new role, Peres will further AppsFlyer’s product innovations and improve experiences and privacy by enabling the entire ecosystem to collaborate together in a privacy-preserving manner for a better and safer digital experience. Over the past year, AppsFlyer has successfully led the mobile ecosystem in navigating the shifting privacy regulation and platform guidelines, such as Apple’s App Tracking Transparency (ATT), SKAdNetwork, and Google Privacy Sandbox. Innovation includes enabling privacy-preserving insights, based on SKAN Conversion Studio, Predictive Analytics, Aggregated Conversion Modeling and Single Source of Truth insights. Private collaboration innovation such as the AppsFlyer Privacy Cloud and Data Clean Room was launched, and the company built a complete shop to measure everything and ensure greater user experience, including CTV and owned media. Mobile Marketing via MediaPost.com: mobile https://ift.tt/VPYlFNR August 24, 2022 at 01:09PM |
CategoriesArchives
April 2023
|