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Walmart To Launch DSP With The Trade Desk This Fall https://ift.tt/2XSBJU9 Walmart's media management arm, Walmart Connect, has announced it will launch a demand-side platform, Walmart demand side platform (DSP), built in partnership with The Trade Desk, an ad-tech company. The goal is to connect brands with Walmart’s more than 150 million weekly customers, using innovative advertising technology. By connecting and measuring online and in-store performance, the Walmart DSP can offer highly granular targeting, reporting and omnichannel insights. The company continues to build up its advertising business as first-party data becomes more important. Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and reported in an earnings call that the number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products on the company’s platform. In April, eMarketer for the first time broke out search advertising revenue at Walmart. The company grew its share in 2020, and will account for 1.1% of net search ad revenue this year. advertisement advertisement The company’s stand-alone DSP combines Walmart’s first-party omnichannel data with the technology and performance of The Trade Desk. Since inspiration and discovery leading up to purchase can happen anywhere, the idea is to reach consumers everywhere and bring them back to Walmart’s site. When Walmart DSP launches later this fall, marketers and advertisers will have access to numerous industry-leading platform capabilities powered by Walmart’s data. The DSP will enable brands to reach specific audiences by leveraging Walmart’s past purchase and predictive audience segments,as well as brand-level shopping behavior data from across the entire Walmart ecosystem, including our website, app and our 4,700 physical stores. Brands also will have access to the Trade Desk’s inventory, including display, streaming video, mobile, audio and connected television (CTV), allowing advertisers to manage multiple campaigns within the same platform, and connect to offline sales by leveraging Walmart’s purchase data to measure both online and in-store transactions and link these to specific media strategies to optimize campaigns sand inform future strategies. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 25, 2021 at 06:55PM
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Brightloom Drives Sales For Brands With Predictive Platform https://ift.tt/3zhsuup San Francisco-based company Brightloom’s SaaS Customer Growth Platform works behind the scenes to turn a brand’s online customer transaction history into a predictive tool to drive personalized recommendations and promotions. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ August 25, 2021 at 10:57AM
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Streaming Ad Views Up 50% In First Half Of 2021 https://ift.tt/3DfupST Streaming advertising consumption in the first half of 2021 showed ad views growing 50%, versus the same period a year before, according to Comcast’s FreeWheel, the digital ad server company. FreeWheel also says streaming services accounted for 45% of recorded ad views -- greater than TV Everywhere, authenticated pay TV viewing, set-top box video-on-demand (STB VOD) and virtual pay TV providers. Connected TV devices accounted for 60% of total digital video ad views. After CTV, comes set-top box video-on-demand (STB VOD) -- 15% share; mobile, 13%; and desktop, 12%, it found. Roku and Amazon Fire TV devices dominated much of CTV activity, with a 43% and 26% share, respectively. Smart TVs have an 8% share; Google Chromecast, 7%; gaming consoles, 6%; other, 10%. FreeWheel says 92% of the ad views are entertainment-oriented, 5% are for news content, 3% for sports. Live entertainment, however, is still strong when looking at all digital platforms. It had a 51% share in the first half of the year. Full-episodes were at 37% and video clips, 12%. How did advertisers place their digital video ad buys? FreeWheel says 24% was via programmatic platforms, while 76% were direct. Year-over-year programmatic ad view growth hit 84%. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 25, 2021 at 09:56AM In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy8/25/2021
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In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy https://ift.tt/3gPCAfd What are some of the top autumn B2B marketing conferences that will take place both in-person and in hybrid fashion? As we move ever closer to 2022, more physical marketing events are on tap than were available last year, although most either offer a hybrid online option or are still entirely digital experiences. To help you sort out the B2B marketing conference options available this fall through the end of the year, we've compiled our latest list of the top B2B marketing events to elevate and inform your business strategy. Marketing conferences undoubtedly offer a wealth of benefits to marketers seeking new learning, networking opportunities, and the latest industry research and insight to increase brand awareness, but finding events that match your business and B2B marketing needs can be a challenge. Over the past decade the number of conferences has skyrocketed, making it harder than ever to hone in on the ones that can best help build your business, boost your networking opportunities, and offer the most relevant new industry education from top speakers, especially in world of B2B marketing. For autumn 2021 we've gathered together events that place an emphasis on B2B marketing in all its facets, and are happy to present them here,in chronological order. All events are virtual except where noted. [bctt tweet="“We’re all the same size rectangle on the Zoom screen.” — Vanessa Colella of @Citi" username="toprank"] Let's sit back and dig in to our collection of the top B2B marketing-related conferences and events taking place in the lead-up to 2022. Autumn B2B Marketing Conferences to Elevate & Inform Your StrategySEPTEMBER Marketing Artificial Intelligence Conference — #MAICON21 When: September 13-14, 2021 Where: Virtual Theme: Marketing Artificial Intelligence About: All-virtual for 2021, the Marketing Artificial Intelligence Conference (MAICON) focuses on the successful use of AI in marketing, with a lineup of top speakers to be announced, along the lines of last year's keynotes from Microsoft and Salesforce. SaaStr Annual 2021 — #SaaStr When: September 27-29, 2021 Where: Hybrid virtual and San Francisco, CA Theme: Software as a Service (SaaS) About: SaaStr Annual 2021 offers a cloud-focused business event bringing together B2B founders, executives and investors for the largest non-vendor SaaS conference, including speakers such as last year's presenters from Adobe, Slack, Google Cloud, and Intuit. For this year the event touts "100% Vaccinated, Outside / Open Air," with over 500 networking sessions. Content Marketing World — #CMWorld When: September 28 - October 1, 2021 Where: Cleveland, OH. and virtual Theme: Content Marketing About: The theme for 2021's Content Marketing World conference is connections, and the planned hybrid event is set to explore the best in content marketing to grow your business and inspire your audience, featuring top speakers including The Tilt founder Joe Pulizzi, MarketingProfs chief content officer Ann Handley, and our own CEO and co-founder Lee Odden, who will be presenting "How B2B Content Marketers Can Dominate in Search: Be the Best Answer." OCTOBER Forbes Under 30 Summit — #ForbesUnder30 When: October 11-12, 2021 Theme: Young Leaders About: The all-virtual 2021 Forbes Under 30 Summit focuses on young leaders, bringing together top under-30 leaders, founders and creators in technology, finance, philanthropy and other fields, with a lineup of speakers to be announced similar to past speakers including Nobel prize winner Malala Yousafzai. Reuters Events' Strategic Marketing 2021 — #ReutersEvents When: October 12-14, 2021 Theme: Marketing About: Reuters Events' Strategic Marketing 2021 virtual event explores the move beyond marketing and the future of consumer-brand relationships, featuring an array of top strategic marketing speakers including Microsoft CMO Chris Capossela, Mastercard chief marketing and communications officer Raja Rajamannar, and others. INBOUND 2021 — #INBOUND2021 When: October 12-14, 2021 Theme: Marketing & Sales About: INBOUND presents a digital experience for 2021, with some of the biggest names and brightest minds in sales and marketing and other industries, and offers speakers from firms including HubSpot co-founders Brian Halligan and Dharmest Shah, Intuit CEO Sasan Goodarzi, Adobe CPO Scott Belsky, along with featured speaker Oprah Winfrey. MarketingProfs B2B Forum — #MPB2B When: October 13-14, 2021 Theme: B2B Marketing & Sales About: Presenting an all-digital experience for 2021, MarketingProfs B2B Forum offers more than 35 sessions and leading speakers including B2B technology marketing consultant Pam Didner, MarketingProfs chief content officer Ann Handley, and our CEO and co-founder Lee Odden, who will present "The State of B2B Influencer Marketing." Advertising Week New York — #AWNewYork When: October 18-21, 2021 Where: New York City and virtual Theme: Marketing & Sales About: For 2021 a hybrid Advertising Week New York event will serve as a worldwide gathering of marketing, advertising, technology and brand professionals, offering major speakers including Amazon vice president of global brand and marketing Claudine Cheever, IBM Watson Advertising head of product marketing Lauren Lee and others. The Influencer Marketing Show — #IMSLONDON21 When: October 21, 2021 Where: London, UK. and virtual Theme: Influencer Marketing About: An in-person event in London, The Influencer Marketing Show offers brands, agencies, content creators and technology platforms a full day on influencer marketing education and strategy, with top speakers to be announced. NOVEMBER AI Summit Silicon Valley — #AISummit When: November 2-4, 2021 Where: Santa Clara, CA. Theme: Artificial Intelligence (AI) About: Expected to take place in-personal, the 2021 version of AI Summit Silicon Valley presents all things artificial intelligence for business marketers, and includes leading speakers from AT&T, Xerox, HPE, IBM Services, Microsoft, Google and more. B2B Marketing virtual ABM Conference — #B2BMarketingABM When: November 2-4, 2021 Where: London, UK and virtual Theme: Account-Based Marketing (ABM) in B2B Marketing About: The hybrid 2021 B2B Marketing ABM Conference is aimed at a deep-dive into the world of ABM for B2B marketers, with four content streams and three days of learning on-tap, and speakers from firms such as Autodesk, Dow Jones, Ericsson, and Panasonic. DECEMBER / TBD / On-Demand / 2022 AdExchanger Industry Preview — #IP2021 When: On-Demand Theme: MarTech About: For 2021 AdExchanger's Industry Preview is in podcast form, an annual global forum for marketing technology, focused on what to expect in MarTech this year, with featured speakers from Axios, IBM, Amazon and others. The ABM Innovation Summit — #ABMSummit When: TBD, 2021 Theme: Account-Based Marketing (ABM) About: The ABM Innovation Summit explores account-based marketing's role in B2B marketing and sales, with an eye towards the future. Last year's event featured top speakers from firms including SAP, Salesforce, and Uberflip. B2B Marketing Expo — #B2BMarketingExpoUSA When: April 6-7, 2022 Where: Los Angeles, CA. Theme: B2B Marketing About: One of Europe's top marketing events will bring its B2B Marketing Expo to California in 2022, expected to offer over 200 sessions, industry awards, and keynotes from top speakers from the American Marketing Association, EMRG, and others. Social Media Marketing World — #SMMW22 When: March 14-16, 2022 Where: San Diego, CA. Theme: Social Media About: Social Media Marketing World has postponed its 2021 event and planning for an in-person conference in 2022, with a deep-dive into social media marketing focusing on new ideas and quality networking opportunities, including top presenters. Pubcon — #Pubcon When: TBD Theme: Search & Social About: Now in its 21st year, Pubcon explores search and social marketing with a wide variety of subject tracks, often including a pre-conference training day. SearchLove 2021 — #SearchLove When: March 25-24, 2022 Where: San Diego, CA. and virtual Theme: Search Marketing About: SearchLove provides a multi-day event focusing on search marketing for in-house and agency search engine optimizers, business owners, marketing managers and more, featuring top speakers including Moz' Britney Muller and The Nature Conservancy's Lindsay Mineo. Digital Sales & Marketing World 2021 — #DSMW2021 When: October 5-6, 2021 Where: Hartford, CT. and virtual Theme: Marketing & Sales About: Digital Sales & Marketing World provides a focus on aligning sales, marketing and leadership for digital success, and features top speakers including Vidyard vice president of marketing Tyler Lessard and StoryBrand CEO Donald Miller. DigiMarCon Midwest — #DigiMarCon When: June 9-10, 2022 Where: Chicago, IL. and virtual Theme: Marketing & Sales About: Now pushed out to 2022, the in-person or online DigiMarCon Midwest digital marketing conference offers up emerging strategies, the latest innovative technologies, and best practices to move your business to the next level, featuring top speakers to be announced. Email Innovations Summit — #EISConf When: June 21-22, 2022 Where: Las Vegas, NV. and virtual Theme: Email Marketing About: As its name implies, the Email Innovations Summit focuses on the email aspects of marketing, discussing the cutting edge of email marketing trends and featuring top speakers from leading firms to be announced. B2B Sales and Marketing Exchange — #B2BSMX When: TBD Theme: Marketing & Sales About: B2B Sales and Marketing Exchange brings together thought leaders in ABM, revenue marketing and demand generation, including an array of top speakers.Never Miss a Shot With 2022 Marketing Event Insightsvia GIPHY We hope you've found a number of new and useful virtual and hybrid B2B events to attend this autumn on our list, and that the networking and industry learning you'll experience from either these conferences or the many others available will help you achieve newfound levels of B2B marketing success in 2022 and beyond. At TopRank Marketing we've explored the power of events for B2B marketers, especially those who incorporate influencer marketing, in a number of articles, and here are several to help you get the most from your 2021 B2B marketing events:
The post In-Person & Hybrid Learning: Autumn B2B Marketing Conferences to Elevate & Inform Your Strategy appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/2wiHYzh August 25, 2021 at 05:33AM
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Honda, Lexus Lead Customer Satisfaction https://ift.tt/3DiaMt8 Honda and Lexus are the top two brands in overall customer satisfaction in the mass-market and luxury segments, respectively. Overall satisfaction with the auto industry as a whole was unchanged with a score of 78 out of 100, according to the American Customer Satisfaction Index Automobile Study 2020-2021. Honda rose 4% to an ACSI score of 82 in the mass market. Subaru is second, up 3% to 81. After a brief stint at the top of the category last year, Ram finishes third with a steady score of 80. Lexus, which topped the luxury segment for the last four years, slides 1% to an ACSI score of 81 and falls into a first-place tie with BMW, up 4% year over year. Audi (unchanged) and ACSI newcomer Tesla are next with scores of 80. The remaining luxury vehicles all suffer customer satisfaction slips. advertisement advertisement European manufacturers maintain their lead over Asian and U.S. cars with a steady ACSI score of 79. Japanese and Korean manufacturers are next at 78 (unchanged), while U.S. automakers improve for the first time in five years, gaining 1 point to 77. Among domestic manufacturers, Ford rebounds 1% to 77, tying General Motors which is unchanged. Stellantis (which comprises the Chrysler, Dodge, Jeep, and Ram nameplates) sits in third place, down 1% to 76. Hyundai rises 4% to 79, tying both Mazda (up 1%) and Toyota (down 1%). Four mass-market nameplates are locked at 78 apiece, with three brands making solid gains: Dodge (up 4%), Ford (up 3%), GMC (unchanged), and Nissan (up 3%). All scoring 77, Buick was up 1% while Kia was unchanged and Volkswagen was down 1%. Chevrolet and Jeep are unwavering at 76. After drastic drops, two nameplates bring up the rear. Mitsubishi plummets 8% to 71, while last-place Chrysler stumbles 4% to an ACSI score of 70. Among mass-market vehicles, customers remain the most pleased with vehicle safety (82). They also give the category high marks for dependability (81), driving performance (81), and vehicle exteriors (81). However, the former two benchmarks each decrease 1% year over year, while the latter is unchanged. Drivers are less happy with the technology (77) of mass-market vehicles this year. Gas mileage and warranties are rated even worse, both unchanged with industry-low scores of 76. Satisfaction with the mass-market segment overall is stable with an ACSI score of 77. Luxury nameplates continue to outpace mass-market vehicles; however, that lead is dwindling following a 1% dip to 78, says David VanAmburg, managing director at ACSI. “In terms of style points and cool factor, luxury vehicles may still have the edge, but if you remove all the bells and whistles, the two are more similar than not,” VanAmburg says in a release. Among luxury vehicles, Mercedes-Benz drops 3% to 78, followed by Cadillac and Volvo, down 4% and 1%, respectively, at 77. Acura and Lincoln each retreat 1% to 76. Infiniti sits alone at the bottom of the luxury segment after plunging 5% to an ACSI score of 75. In terms of the driving experience, luxury vehicles are down across the board. Drivers are most pleased with comfort (82) and vehicle interiors (82), but both elements slip 2%. Customers appreciate vehicle safety (82) as well; however, it’s down 1% year over year. Four benchmarks fell below 80: Website satisfaction (down 4% to 79), mobile app quality (down 5% to 78), mobile app reliability (down 4% to 78), and warranties (down 3% to 78). According to drivers, however, gas mileage remains the biggest pain point, sliding 1% to 76. The ACSI Automobile Study 2020-2021 is based on interviews with 4,888 customers chosen at random and contacted via email between July 6, 2020, and June 28, 2021. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 24, 2021 at 05:16PM
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Neustar Partners With Dynata To Offer First-Party Survey Data https://ift.tt/3kplupa Identity firm Neustar Inc. is partnering with Dynata to provide Neustar clients with a library of permission-based, first-party survey data. The arrangement will allow Neustar Second-Party Data Marketplace clients access to data covering habits, preferences and attitudes of over 62 million consumers worldwide, the company says. The goal is to pursue “people-based marketing that’s free of the risks of data deprecation and privacy regulation,” says Steve Silvers, senior vice president and GM of product at Neustar. The Second-Party Data Marketplace utilizes Fabrick, Neustar’s data connectivity platform, to provide the following types of second-party data: - Neustar data on 120 million households and 250 million people in the U.S., including 15,000 demographic, psychographic, and behavioral attributes - Dynata consumer panel data on the habits, attitudes and preferences of over 62 million consumers worldwide advertisement advertisement - iSpot advertising exposure data across a panel of 16 million smart TV viewers. - Scanbuy mobile shopping data on over 200 million US consumers. - Foursquare geo-location data covering over 105 million places and 14 billion user-confirmed visits. - Edelman Data & Intelligence is harnessing data from Neustar to amplify the performance of its brand services. The combination of a “bespoke” Dynata panel and Neustar’s Unified Identity tool allows Edelman to build “a machine learning (ML) algorithm to analyze audiences and trust levels for our brand clients,” says Karima Zmerli, global head of performance and predictive Intelligence at Edelman Data & Intelligence.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 24, 2021 at 05:02PM
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AMP Decelerates: Few Firms Are Using The Tool Hailed As The Biggest Advance In Email https://ift.tt/3zgN91Y The news broke last Friday that web developer Jeremy Keith resigned from Google’s AMP (Accelerated Mobile Pages) advisory committee. Why? “I can’t in good faith continue to advise on the AMP project for the OpenJS Foundation when it has become clear to me that AMP remains a Google product, with only a subset of pieces that could even be considered open source,” Keith wrote, according to WP Tavern. Keith continues: “If I were to remain on the advisory committee, my feelings of resentment about this situation would inevitably affect my behaviour. So it’s best for everyone if I step away now instead of descending into outright sabotage. It’s not you, it’s me.” Where that leaves the much-hyped AMP is not clear: one committee resignation will probably not have a material impact. But it raises the question: What about that other famous AMP extension — AMP for Email? Is it viable? advertisement advertisement AMP is an open-source framework designed to make mobile pages load faster. Extended to email, it leads to “more engaging, interactive, and actionable email experiences,” Google said in 2018. For instance, consumers would be able to take surveys and make purchases right within the email. Some firms are actively engaged with AMP. For instance, Dyspatch is offering a mobile-oriented email theme that it says enables firms to send AMP content in emails. The new tool, Lightning, works with the firm’s drop-and-drag email builder. Dyspatch proclaims that “AMP for Email is “the biggest innovation to come to email technology since its inception.” Unfortunately, iOS doesn't support AMP now, meaning that 50% of Gmail users don't see AMP on their mobile. And Microsoft dropped AMP support a year ago, says Ryan Phelan, chief marketer at Origin. “AMP presents an exciting evolution of email, but that evolution relies on a consumer change in what email can do,” Phelan says. “There are uses of AMP that can be of benefit, but when we start talking about the email behaving like a website or shopping cart, I think we really have to look at not only the customer impact but customer change with the email archetype.” Phelan quips: “You thought image pixels did a lot of spying…running Javascript/AMP in email = 100x that.” On a practical level, few brands seem to be going for AMP. SparkPost, a major email sender, has seen little AMP activity. “About 0.4% of our sending customers sent AMP mails over the past week,” says April Mullen, director of strategic insight for SparkPost. “Only half of those sent more than 10% of their mail with AMP enabled. Adoption is still quite low because a lot of email teams are stretched thin, so creating a third mime type in addition to HTML and Text versions is a lot of work. But AMP interests Mullen because “it allows for app-like functionality right within emails and gives them utility value.” Some of the use cases could be:
Dyspatch presents this list of use cases:
For his part, Phelan offers a grim forecast: “I would assume that adoption of AMP must be based on widespread ability by the ISP’s. With that said, with Apple’s privacy move and lack of adoption, I have to wonder if this is not the death blow for AMP. Apple will never support AMP. Time will tell, but I think marketers should look at adoption of new technologies to those that have wide adoption and application.” Mullen concludes on a more hopeful note: “AMP or something like it helps us drive desirable click behaviors right within the emails,” she says. “This is the in-channel experience people are accustomed to due to smartphones and the way apps operate.” Google had not responded to a request for comment.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 24, 2021 at 05:02PM
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ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies https://ift.tt/3sH2juO T-Mobile, Facebook and other companies and government agencies have experienced data breaches this year, making privacy a growing concern for web users and brands that are continually looking for a fix. The challenge has pushed Google, Microsoft and Apple to implement their own solutions, but there are many more in the works. On Tuesday, Fanplayr announced an anonymized user identification solution that the company calls PrivacyID -- a separate service from the company. The technology does not track users across sites or gather and identify IP addresses. "The single most important service of this technology is to identify users and ensure all services on the site identify the user as the same," said Fanplayr co-founder and CTO Rajiv Sunkara. He said the product is compliant with global privacy regulations and integrates directly into websites to help organizations identify their site visitors with an anonymous key that works like a proxy to Fanplayr's services, so no one sees a request from the browser. advertisement advertisement “You can track actions on the page, and segment and respond to them in real-time,” Sunkara said. “There are multiple ways of responding, such as site-targeting through messages, coupons, and more.” Messages might include SMS or email. The product offers ecommerce sites a dashboard to manage user identifier access to third-party services, consent management and the right-to-be-forgotten requests. The sites can personalize onsite user experiences and marketing to increase conversions and revenue. Data breaches cost companies surveyed by IBM Security an average of $4.24 million per incident — the highest cost in the 17-year history, according to the report. The data is based on more than 500 organizations. Breaches cost them more than $1 million more on average when survey participants cited remote work as a factor, compared to those in this group without this factor — $4.96 million versus $3.89 million, per IBM. Fanplayr’s technology behind PrivacyID allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected and anonymous, Sunkara said. "We can identify a user in the browser and provide them with a user ID," he said. Data is collected continuously any time a user interacts with a customer’s website or any of their third-party services such as SMS and email providers. The data, first party, does not identify users by the typical information such as name, address and phone number. Consumers are given a “user key.” The data history is tied together and used in real time to target messages. Fanplayr has been granted provisional patent protection on the technology behind PrivacyID, and will test the system with a select group of customers in 2021.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 24, 2021 at 01:22PM
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Vizio Ads Post More Than $100 Million In Upfront Deals https://ift.tt/2Wg9AWS Vizio Ads, the smart TV maker’s premium TV Ad streaming division, has finished its upfront deal making, totaling more than $100 million in sales. That's four times its upfront revenue a year ago. The company says deals are “enterprise-level buys from six major agency holding companies.” Though the company did not go into financial specifics, it noted ad categories included automotive, insurance and retail. Vizio’s WatchFree+, part of its SmartCast system, which has more than 260 free ad-supported channels, airs 100% of ad inventory. Vizio’s umbrella Platform+ business includes SmartCast, Inscape, Vizio’s ACR data business, Vizio Ads and Vizio Addressable. The Vizio Platform+ business grew 146% year-over-year to $66 million in the second quarter in 2021, over the year-ago period. This business grew its Average Revenue Per User 90% YoY to $16.76 per month. Vizio says its direct advertising business witnessed doubled the number of brands, which resulted in tripling its average revenue per advertiser (ARPU). Though Vizio’s SmartCast has 14 million active accounts -- up 43% from a year ago -- the company can reach a broader audience, including mobile devices, laptops and other devices in Vizio homes. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 24, 2021 at 12:19PM
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Google And New Mexico Reach Settlement Over Children's Privacy https://ift.tt/3DeA5wo Google has agreed to settle privacy claims brought by New Mexico Attorney General Hector Balderas, who alleged that the company's mobile ad platform, AdMob, enabled a game developer to collect data from young children. Google and Balderas disclosed in papers quietly filed last week that they had reached a deal. They have not yet revealed settlement terms. If finalized, the deal will resolve a battle dating to September of 2018, when Balderas sued a host of tech companies, including Google and Twitter. He alleged that the mobile game developer Tiny Lab Productions, based in Lithuania, illegally gleans personal data from young users who download games like "Fun Kid Racing," and that Google's AdMob, Twitter's MoPub, and other tech companies -- including Inmobi and AppLovin -- facilitated the data transfers. He also alleged that 86 of Tiny Lab's gaming apps participated in Google Play's "Designed for Families" program, for apps aimed at children. advertisement advertisement The lawsuit came four months after researchers at the International Computer Science Institute at the University of California, Berkeley reported That law prohibits companies from knowingly collecting personal data -- including the type of pseudonymous information used for ad targeting -- from children under 13, without parental consent. The complaint not only referenced that report, but also alleged that Google conducted a new review of 84 Tiny Lab apps after being contacted by researchers at UC Berkeley in early 2018. The same month that Balderas filed suit, Google terminated Tiny Lab’s Google Play account and removed Tiny Lab’s apps. Last year, U.S. District Court Judge Martha Vazquez dismissed the claims against Twitter's MoPub, Inmobi and AppLovin -- but not against Google. She said in a written ruling that the allegations, even if proven true, wouldn't establish that those other companies knew they were helping to collect data from young children. But she wrote that Balderas could proceed with claims against Google's AdMob, because the allegations in the complaint, if true, could show that Google knew Tiny Lab apps were aimed at children. She wrote that the “reasonable inference” from the allegations was that “Google conducted not one but two reviews of the content of Tiny Lab’s apps, during which Google gained ... a first-hand awareness or understanding of the child-directed nature of those apps.” Balderas and Google are still separately battling over claims that the company's educational apps violated the federal children's privacy law by collecting data from children under the age of 13 without parental permission. U.S. District Court U.S. District Court Judge Nancy Freudenthal dismissed those claims last year on the grounds that the Federal Trade Commission said schools could consent in lieu of parents, provided that any data collected is used for school-authorized educational purposes. Balderas has appealed that ruling to the 10th Circuit, where the matter is currently pending. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH August 24, 2021 at 11:57AM |
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