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Companies Missing Key Steps In Privacy Compliance https://ift.tt/Qjmnsy2 Nearly six in 10 executives say their organizations are very prepared to meet new consumer privacy laws set to take effect in several states in 2023, yet when asked about particular actions taken, less than half have completed key steps toward compliance. The study, conducted by Womble Bond Dickinson -- a law firm with more than 1,100 lawyers in the United Kingdom and the United States -- shows that only 49% have completed data mapping, which is a key step in any data privacy initiative. Some 37% say it’s in progress. The majority of respondents have undertaken initial actions, with 54% initiating a data mapping and 67% completing a data inventory and mapping of all personal information, data assets and flows. Less than half of respondents, at 48%, have taken steps such as completing a data mapping and aligning procedures to effectuate individual rights requests and related legal obligations. Only 43% are on track to update an existing data inventory or mapping. advertisement advertisement The delay is one key finding in the 2022 State of US Data Privacy Law Compliance Survey Report, which draws on insights of nearly 200 executives, 62% of whom hold C-suite titles. The report also looks into two forms of consumer data collection--precise geolocation data and biometric information. The study shows that California, Colorado, Virginia, Utah and Connecticut have passed data privacy laws or amendments that will take effect in 2023, while several other states are contemplating similar comprehensive legislation. Although 59% of executives say their companies are “very prepared” to meet the guidelines from new privacy legislation, 89% have increased their budgets to do so. Less than half have completed most key compliance actions. About 49% cited conducting data mapping, 42% cited performing data assessments, and 38% pointed to metrics and deadlines to track compliance. Some 39% of survey respondents who do not feel their organizations are prepared cite lack of available staff to address compliance, and 60% point to challenges around tracking the status of legislation and differences between state laws. The survey data also shows how companies assign primary responsibility for privacy compliance. Less than one-third of those have designated a project manager for data privacy compliance, or are in the process of doing so. Some 18% have assigned the role to a member of the risk or compliance, or 11% to legal departments. Some 56% of project leads are in technology, and 14% are in information systems. More than 70% of executives say they are very or moderately concerned about state privacy laws that include specific restrictions on collecting and using precise consumer geolocation data for mobile tracking purposes. The primary concerns point to securing consent from consumers to gather and apply this data, at 68% -- and on defining the specific business purpose for such data applications, 64%. Not surprisingly, the retail and tech sectors are more concerned about data privacy compliance. Executives from these industries, who collectively makeup 47% of all respondents, expressed “significantly” more concern than their counterparts about several issues covered in the survey. They fear enforcement actions related to geolocation data, 75% of retail executives say it is due to their industry being a likely target, compared with 57% of respondents overall. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Tb7jaQu June 24, 2022 at 02:12PM
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Roe V. Wade Decision To Change The Way Marketers Advertise https://ift.tt/tBnbN1y As laws in the United States continue to undergo massive change, one in particular -- the overturning of Roe v. Wade, which transfers the right to abortion from federal to state governments -- may prompt people to move away from Google and Bing as they rethink privacy. Some believe the decision will have a major influence across the advertising industry. “Everything that happens in this world, especially political, changes the ways marketers bid on keywords and advertising,” says Marty Weintraub, founder of the agency Aimclear. “If there’s wildfires, marketers bid differently on fire suppression. I think there will be medical tourism ads, and health destination ads to the more affluent.” He said marketers might target these types of ads in wealthy neighborhoods in states that outlaw abortions. For example, in highly affluent neighborhoods in Dallas, consumers may see more destination marketing from places in California, New York or other states where it is legal to have an abortion. advertisement advertisement He added that people who support the Right to Life will be more bullish, while those in favor of the Right to Choose will become more cynical. Marketers always factor in optimism and cynicism when making decisions on ad auctions and keyword bidding, he said. “It’s unknown how this will shake out,” he said. “It will affect pharma brands, healthcare systems, and creatives. Today, you cannot market abortions in Google, but marketers can market to heath or medical tourism.” Weintraub said the industry can expect “absolute polarization in political advertising” and in many legal channels. “Scarcity is an important concept in advertising,” he said. “Wherever there’s money, people who have what people look for will find a way around sensitive category restrictions and channels.” Google says abortion-related ads will not appear on the Google Display Network, even if they are eligible. The company also does not allow ads related to birth control or fertility products in a wide range of countries. The data from searches and clicks on ads by people looking online for information also could be used to implicate them in any wrongdoing, similar to the way homicide detectives use search history to connect them to a murder. Search engines focused on privacy like DuckDuckGo, Startpage, and many others may soon see a boost in use by people reimagining their digital footprint. Moving searches to engines focused on privacy could have an interesting effect on advertising dollars and the keywords that companies allow marketers to bid on in auctions. It also could influence the way people think about digital privacy. “In states that not only outlaw but criminalize abortion — a move that Louisiana is considering adopting after a final decision from the Supreme Court — a pregnant woman’s digital search of abortion-inducing medication, online purchase of pregnancy tests, or email request for financial support to a pro-abortion resource group could be deployed against her in criminal proceedings,” Bennett Capers, a visiting criminal law professor at Yale University and full professor at Fordham’s law school, told Time magazine. “Once getting an abortion is illegal, then attempting to get an abortion is also illegal.” The article published in May 2022 details how almost everything someone searches for on engines like Google and Bing could link them to illegal activities. On Friday, four Democratic U.S. senators asked the Federal Trade Commission to "investigate Apple and Google for engaging in unfair and deceptive practices by enabling the collection and sale of hundreds of millions of mobile phone users' personal data." The Supreme Court’s decision to overturn Roe v. Wade cited in the letter says women "seeking abortions and other reproductive healthcare will become particularly vulnerable to privacy harms, including through the collection and sharing of their location data." Mobile Marketing via MediaPost.com: mobile https://ift.tt/Tb7jaQu June 24, 2022 at 02:12PM
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Entertainment, Media To Grow 7.3% In 2022, 5.1% In 2023 To $2.64 Trillion: PwC https://ift.tt/reuXWwS
Worldwide entertainment and media business is expected to grow 7.3% this year to $2.51 trillion dollars versus a year ago -- rising another 5.1% next year to $2.64 trillion, according to business consultancies PwC (PricewaterhouseCoopers) and Omdia.
“This year, as we struggle — not always successfully — to put the disruptions of the Covid-19 pandemic behind us, we have tightened our focus on what lies ahead,” says the authors of the report. Although the report cites recent and continuing challenges in public health, supply chain, and geopolitics, it says the changing entertainment/media business is now operating “from new baselines... that is more digital, more mobile, more pitched at media that attracts the young, more evenly distributed around the globe and more dependent on advertising in all its forms.” Filtering in all of this, it projects modest growth over the next five years -- yielding a 4.6% average compounded growth rate from 2021 through 2026, to reach $2.93 trillion. advertisement advertisement Looking at major entertainment categories, video-game revenue will be the star over the next five years, rising at a compounded growth rate of 8.4% through 2026, landing at $321 billion. The growth path for OTT/streaming revenue will see slightly less, but still strong results -- a 7.6% growth rate through 2026 to $114.1 billion. Two other categories -- Traditional TV and cinemas -- will see a tougher picture. Legacy TV will see virtually flat to slightly down revenue due to heavy competition from OTT -- at a 0.8% average decline to $222.1 billion by 2026. Theatrical movie business will continue to struggle, and will not reach 2019’s global box-office mark of $45.2 billion until next year Global advertising will see a 6.6% average compounded growth rate over the next five years to $1 billion, while internet/digital advertising spend will continue to outperform legacy ad business -- up 9.1% to $723.6 billion by 2026. Non-digital ad spend will reach $290 billion. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Tb7jaQu June 24, 2022 at 08:22AM
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B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes https://ift.tt/ebvyQYu What’s Standing in the Way of B2B Companies Providing A Great Customer Experience? When it comes to providing great customer service, 46 percent of U.S. B2B professionals have said that poor collaboration between teams was the leading challenge, followed by 42 percent who pointed to disparate team goals, and 33 percent who singled out the lack of a unified customer view — some of the statistics of interest to B2B marketers contained in newly-released survey data. MarketingCharts TrustRadius' new B2B report - The age of the self-serve buyer is here [Annual Report] Nearly all B2B buyers have said they want all or at least part of their buying journeys to be self-serve — a rate up 13 percent from 2021, while 41 percent of those in the Gen Z and Millennial demographic said that their first step in buying was checking review sites — two of several findings of interest to digital marketers featured in recently-released report data. B2B Marketing LinkedIn Adds New Event Engagement Options, Simplified ‘Repost’ Process Microsoft-owned LinkedIn has launched a new feature that offers the ability to engage in conversations before, during and after events, along with a refined post-sharing experience, LinkedIn (client) recently announced. Social Media Today GfK study identifies how ‘purpose fatigue’ may be causing brand initiatives to fall short 74 percent of traditional video advertisements held viewer attention, while purpose-driven ads came in at 65 percent, with 48 percent noting that transformational ads were clear, compared to 43 percent for purpose-driven ads — some of the findings contained in newly-released purpose fatigue marketing survey data. The Drum TBWA 'Future Of Work' Report Finds Creatives Want Better Work/Life Balance Some 55 percent of creative professionals said they were satisfied with their work-life balance, significantly behind the 64 percent global benchmark, while 80 percent strongly agreed that it is important for their employer to help them achieve a healthy work-life balance, according to recently-released survey results. MediaPost LinkedIn Launches Initial Rollout of its New ‘Funny’ Reaction LinkedIn has rolled out an additional emoji that brings the ability to express the more light-hearted side of the professional social network, with a new laughing emoji, which comes as the platform has set record levels of user engagement, LinkedIn recently announced. Social Media Today Twitter to expand into long-form content with upcoming Twitter Notes feature Twitter is preparing to roll out a new feature that will allow article-length media-rich content — an upcoming shift that is set to change Twitter’s short-form-only modus operandi and offer B2B brands new options for using the platform, Twitter recently announced. TechCrunch Google Adds More Insights to its ‘All In’ Marketing Accessibility Resource Search giant Google has published a collection of new examples and resources aimed at providing marketers with detailed and up-to-date inclusive marketing best practices, broken down into 12 primary categories, Google recently announced. Social Media Today Meta and other tech giants form metaverse standards body, without Apple The Metaverse Standards Forum has launched as a new group intended to work towards setting industry standards when it comes to the metaverse, and includes Facebook and Instagram parent firm Meta, Microsoft and other major technology firms, along with standards organizations including the World Wide Web Consortium (W3C), with a notable exception being Apple, the group recently announced. Reuters Where’s anywhere? Top 20 most popular cities for remote workers Bend, Oregon topped the list of smaller metropolitan cities where workers are applying for remote work, with Cape Coral, Florida topping the larger metro area cities — two of several findings of interest to B2B marketers contained in newly-released survey data from Adobe, which examined the latest hot-spots for remote workers and looked at the future of work. Adobe ON THE LIGHTER SIDE: A lighthearted look at “social marketing hype” by Marketoonist Tom Fishburne — Marketoonist IT Guy Requests Employees Stop Placing Difficult-To-Remove Stickers On Him — The Onion TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post B2B Marketing News: LinkedIn’s New Event Features, B2B Customer Experience Data, Google’s Inclusive Marketing Resource, & Twitter Readies Long-Form Notes appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/9lE8tmT June 24, 2022 at 05:33AM
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Past Cannes https://ift.tt/g5RXV9r I had a great Cannes Lions this week. It was truly special. It was the biggest, best and most productive in-person event that I have been part of in our industry in years. Tons of meetings (the right ones). Ran into so many people that I wouldn’t have thought to schedule, but was so glad to get to talk to. I got lots done. It was so cathartic to really be back in person after so long in the post-COVID world. I loved my time there, But it doesn’t take much time there to recognize that the ad industry’s future cannot be defined at places like Cannes. For me, it was the moment I walked by a hipster-looking, Cannes badge-wearer with a T-shirt emblazoned with the slogan “Less plastic more ocean” while drinking from a luxury branded disposable plastic bottle of water. If we really care about the world’s brands and the people who consume them, we need to get past Cannes. Toasting glasses of rose on oligarch-sized yachts anchored off the French Riviera while being serenaded by the latest top recording stars makes you (and your business prospects) feel very special, so special. But that is not the part of the world that needs our help, and our advertising. advertisement advertisement The Cannes world is far away from the life of the consumers around whom brands and their advertising should center: the folks who buy those cars, potato chips, mobile phones and dog food, but who today are truly terrified about how they can pay for the next tank of gas to get to work and not be late on the monthly mortgage payment or the co-pay on their kids’ orthodontist bill. No trip to the beach this year? Being present at a place like Cannes makes you feel good about yourself and your importance in the world. To be clear, I am not against that kind of celebration. But, after a point it defines you -- you don’t define it. Thus, it’s not surprising that many folks today see the ad and media industry (and much of big tech, as advertising become its key revenue and profit driver) as hypocritical global elites living privileged lives in bubbles. I get it. We’re fair game on that front. Ad events like Cannes, CES, celebrity red carpets, and hobnobbing in D.C. shouldn’t go away, but we need to find a way past them. Today, we have the worst inflation in more than 40 years, a war in Europe, gasoline prices through the roof and a climate crisis that presents real and significant existential issues for all of us. We need a grounded ad industry. Advertising means too much to the world. It can be a truly noble industry. But we will have a hard time finding and truly living that nobility if we can’t find ourselves past Cannes. Mobile Marketing via MediaPost.com: mobile https://ift.tt/gTmN4oZ June 23, 2022 at 04:33PM
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Privacy Umbrella: Most Firms Prefer One Big Federal Law https://ift.tt/pq8WvZy Most companies are prepared for the welter of state privacy laws, But almost all would rather see a federal law that preempts individual state regulations, according to the State of US Data Privacy Law Compliance Survey Report, from Womble Bond Dickinson. Of the businesses surveyed, 59% say they are very prepared to meet the guidelines contained in state data privacy legislation in California, Colorado, Virginia and Utah. Another 31% are moderately prepared. Moreover, 89% have increased their budgets to comply with the varying state laws. But they face challenges:
These issues may explain why 88% would like to see a federal law, 53% strongly so. Companies claim they have completed these tasks:
advertisement advertisement Most of the remaining firms have made varying degrees of progress. In addition to state laws, firms are also affected to varying degrees by technology company policies. On a scale of one to 10, the average influence of state laws is 7.2. But some are also swayed by tech company policies, especially tech executives — their rating is 6.9, while retail execs came in at 5.6. Why are they so concerned about tech company policies? A COO of a California-based retailer said: “We are at their mercy due to search and advertising.” One of the next threats may come in the area of geolocation data. Laws in California and Virginia restrict use of precise consumer geolocation data for mobile tracking): Most companies — 86% — are concerned, with 42% saying they are very concerned and 29% who are moderately concerned. Securing consent from consumers to gather and apply the data — 68% Defining the specific business purpose for data application — 64% Losing the insights that geolocation data has provided — 38% Pacing enforcement actions if found not to be in compliance — 32% Losing the revenue that geolocation data has provided — 24% Then there is biometric data — 78% of firms are either using it or planning to start. And 60% have assessed the risks, developed compliance plans and conducted internal training. That is not the only potential issue. Moving forward, there are two classes of data that companies will need to protect — personally identifiable information and sensitive data (e.g., racial or ethnic, origin, religious or philosophical beliefs, or union membership; email content; biometric information; genetic data; and precise geolocation data),” the study notes. Womble Bond Dickinson, a law firm that offers privacy and security assistance, surveyed 200 executives, 62% of whom hold C-suite titles.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/gTmN4oZ June 23, 2022 at 12:22PM
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#Are NFTs Fading? Burberry, Old Navy, Macy's Don't Mind https://ift.tt/2sTp3rk
Image above: Burberry NTF of a branded unicorn named Minny B.
advertisement advertisement Add Burberry, Macy's and Old Navy to the week's retail NFT newsmakers, each cranking out fun new offers. But there are plenty of signs that last year's hot trend continues to lose its sizzle. And it probably didn't help that billionaire Bill Gates recently denounced the non-fungible tokens as -- more or less -- a bunch of hooey. Burberry's news is that it's partnering with Mythical Games for the second year, launching a new NFT collection in Blankos Block Party. Starring a gentle-yet-cheeky unicorn named Minny B, it's meant to "evoke a sense of limitless possibility," per the company. The collection includes Burberry-branded in-game accessories, such as boomboxes, TB sliders, lucky horseshoe necklaces, and a seashell-inspired mobile phone accessory. And those who already own Sharky B, the brand's first NFT character, will get a free Monogram bucket hat, due for release in the coming weeks. Macy's is introducing a new NFT series celebrating its 4th of July Fireworks. The retailer is dropping 10,000 of the NFTs for free on its new channel on Discord, the chat app. "Macy's wanted to take the fun into the Web3 frontier, bringing the revelry to a digital landscape," said Will Coss, executive producer of Macy's 4th of July Fireworks, in its announcement. "These free Macy's Fireworks NFTs will help attract a new set of fans with an easy-to-access implementation that democratizes this emerging space for a mass audience while also embracing a digitally native audience." Old Navy is also getting patriotic with NFTs, basing a new digital collectibles campaign on Magic the Dog, its trusty mascot. Old Navy's Flag Tees have been part of the 4th of July landscape for almost 30 years. The latest campaign brings those classic tees into the metaverse, with 1,993 common NFTs priced at 94 cents. There's also an auction, benefiting longtime partner Boys & Girls Clubs of America, that features a one-of-a-kind Magic the Dog NFT, co-designed with the organization's youth arts community. Kelly Blumberg, head of graphics at Old Navy, noted that the company’s “customers and employees are passionate about community,” one reason to offer “another dimension of belonging in web3 with this super-fun, inclusive collection of digital collectibles that are truly accessible to all." Interest in NFTs, although still immense, may be sputtering. A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put NFTS on track to beat the total of $40 billion spent last year. But Chainalysis says that since last summer, growth has come in spikes rather than the steady gains seen early on in the trend. And TechCrunch, citing The Block, says weekly NFT sales fell more than 70%, from a high of nearly 1 million in the third week of 2022 to just over 250,000 in its most recent week. Microsoft founder Bill Gates, in a recent climate change talk for TechCrunch, dissed the NFT craze, saying it's "100% based on 'greater fool’ theory." That phrase refers to the concept that overpriced assets increase in value only because it’s always possible to find someone willing to pay more for them. Mobile Marketing via MediaPost.com: mobile https://ift.tt/gTmN4oZ June 23, 2022 at 11:37AM Retail Trends: Stores sell ads flipping cheap virtual service restaurants shopper insights6/23/2022
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Retail Trends: Stores sell ads, flipping cheap, virtual service restaurants + shopper insights https://ift.tt/N8pRSqu Ideas around making more money while shoppers shop with retail media networks, best ingredients for digital dining at VSRs, and getting cheap by retailing to the value driven.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ June 23, 2022 at 11:21AM
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NAI Issues New Standards For Location Analytics Companies https://ift.tt/7mrv2xf New self-regulatory privacy standards issued Wednesday prohibit some companies that amass and analyze precise location data from collecting, using or sharing information that could reveal consumers' visits to abortion clinics, homeless shelters, jails or a host of other “sensitive” locales. The new standards, put out by the self-regulatory group Network Advertising Initiative, apply to member companies the Network Advertising Initiative terms "location solutions providers" -- a category of around a dozen companies that compile and analyze location data that originated from mobile apps, according to David LeDuc, vice president for public policy at the organization. advertisement advertisement He adds that the organization would like to see a broader array of members adopt the standards. "We're hopeful it will be expanded, and as it gets more attention and support, that other entities will join in," he says of the new guidance. The Network Advertising Initiative says the new standards are voluntary, but that it will enforce promises to follow them. Members that “choose to make a public commitment to follow these enhanced standards will be assessed for compliance,” the organization states. “For these companies, and any affiliates under common control, a material violation of these Enhanced Standards will result in enforcement, and could ultimately result in sanctions ... in addition to potential Federal Trade Commission enforcement based on participating members’ public representations of compliance,” the organization adds. As of Wednesday, the companies Cuebiq, Foursquare, and Precisely PlaceIQ have promised to follow the new standards, according to the Network Advertising Initiative. The new guidance also prohibits some members from sharing precise location data for law enforcement or national security purposes -- unless necessary to comply with “a valid legal obligation.” The organization is releasing the standards at a time when practices regarding location data are under intense scrutiny. Last week, in anticipation of a Supreme Court decision reversing Roe v. Wade, lawmakers led by Senator Elizabeth Warren (D-Massachusetts) introduced the “Health and Location Data Protection Act,” which would prohibit data brokers from sharing any information about people's locations or health. In May, five Senate Democrats urged Google and Apple to prohibit apps available in the Google Play store or the App store from sharing information that could be used against abortion seekers. That request came soon after a draft of a Supreme Court opinion overturning Roe v. Wade, the case that established a constitutional right to abortion, was leaked to Politico. Chief Justice John Roberts confirmed the authenticity of the draft, but said the opinion isn't yet final. Even before that opinion leaked, elected officials and privacy advocates expressed concerns that data brokers were sharing information with law enforcement. For instance, last year four lawmakers introduced federal privacy bill -- the Fourth Amendment Is Not For Sale Act -- which would have limited agencies' ability to purchase information from data brokers. Mobile Marketing via MediaPost.com: mobile https://ift.tt/gTmN4oZ June 23, 2022 at 11:21AM
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Trends: AI as Creative Director, PopUp Product Drops, Persuading While Shopping https://ift.tt/A7QMBpR Ideas around the (continued) power & influence of pop-ups, how AI is automating creativity, and selling to shoppers while they shop.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ June 23, 2022 at 10:25AM |
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