RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe

Mobile Marketing



Companies Missing Key Steps In Privacy Compliance

6/24/2022

0 Comments

 
https://ift.tt/8lRXT2o

Companies Missing Key Steps In Privacy Compliance

https://ift.tt/Qjmnsy2

Nearly six in 10 executives say their organizations are very prepared to meet new consumer privacy laws set to take effect in several states in 2023, yet when asked about particular actions taken, less than half have completed key steps toward compliance.

The study, conducted by Womble Bond Dickinson -- a law firm with more than 1,100 lawyers in the United Kingdom and the United States -- shows that only 49% have completed data mapping, which is a key step in any data privacy initiative. Some 37% say it’s in progress. 

The majority of respondents have undertaken initial actions, with 54% initiating a data mapping and 67% completing a data inventory and mapping of all personal information, data assets and flows.

Less than half of respondents, at 48%, have taken steps such as completing a data mapping and aligning procedures to effectuate individual rights requests and related legal obligations. Only 43% are on track to update an existing data inventory or mapping. 

advertisement

advertisement

The delay is one key finding in the 2022 State of US Data Privacy Law Compliance Survey Report, which draws on insights of nearly 200 executives, 62% of whom hold C-suite titles. The report also looks into two forms of consumer data collection--precise geolocation data and biometric information.

The study shows that California, Colorado, Virginia, Utah and Connecticut have passed data privacy laws or amendments that will take effect in 2023, while several other states are contemplating similar comprehensive legislation.

Although 59% of executives say their companies are “very prepared” to meet the guidelines from new privacy legislation, 89% have increased their budgets to do so.

Less than half have completed most key compliance actions. About 49% cited conducting data mapping, 42% cited performing data assessments, and 38% pointed to metrics and deadlines to track compliance.

Some 39% of survey respondents who do not feel their organizations are prepared cite lack of available staff to address compliance, and 60% point to challenges around tracking the status of legislation and differences between state laws.

The survey data also shows how companies assign primary responsibility for privacy compliance.

Less than one-third of those have designated a project manager for data privacy compliance, or are in the process of doing so. Some 18% have assigned the role to a member of the risk or compliance, or 11% to legal departments.

Some 56% of project leads are in technology, and 14% are in information systems.

More than 70% of executives say they are very or moderately concerned about state privacy laws that include specific restrictions on collecting and using precise consumer geolocation data for mobile tracking purposes.

The primary concerns point to securing consent from consumers to gather and apply this data, at 68% -- and on defining the specific business purpose for such data applications, 64%.

Not surprisingly, the retail and tech sectors are more concerned about data privacy compliance. Executives from these industries, who collectively makeup 47% of all respondents, expressed “significantly” more concern than their counterparts about several issues covered in the survey. They fear enforcement actions related to geolocation data, 75% of retail executives say it is due to their industry being a likely target, compared with 57% of respondents overall.





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/Tb7jaQu

June 24, 2022 at 02:12PM


0 Comments



Leave a Reply.

    Categories

    All

    Archives

    December 2020
    November 2020
    October 2020
    September 2020
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

All content copyrighted (C) 2010 ~ 2020
​All Photos & Content Used Under Creative Commons
​www.RickRea.com 701-200-7831
Privacy Policy
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe