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Chime Campaign Equates Financial Health With Happiness https://ift.tt/kEyIV95 A campaign for mobile banking app Chime aims to show how financial peace of mind results in happiness. “Happy Chime,” created by Barrett, shows consumers going about their day who light up after getting an alert from the app with positive financial news, such as an increased credit score or information that a paycheck was deposited. The app aims to offer more than simply products and services, it also offers financial peace of mind, says Thierry Ambraisse, head of creative, Chime. "Our members have told us how good banking with Chime makes them feel, and this campaign looks to capture that” said Ambraisse says in a release. The campaign breaks nationally on MTV, Syfy, Lifetime, FOX, CW, Hulu, Pluto, Tubi, Peacock and Paramount +, as well as social media. The effort includes a 60-second spot, three 30-second spots, two 15-second spots and three 8-second spots. advertisement advertisement The “customer-centric financial platform” plays up its easy credit building, early payday and fee-free overdrafts that aims to help customers feel more in control of their financial health. Barrett sought to represent the more than millions of people who use Chime as their primary (direct deposit) bank account. The agency worked closely with writer-director Crystal Moselle to represent the small yet very authentic moments of delight experienced by Chime members every day. Each notification’s “bing” sound integrates into the melody of the music like Chime integrates into members’ lives, says Jamie Barrett, executive creative director, Barrett, which has worked with Chime on a number of campaigns since 2018. “How often do you hear someone say they love where they bank?” Barrett asks. “People genuinely do love banking with Chime, we just had to bring that to life in a genuine way.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/sdfMomi May 22, 2022 at 04:52PM
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Trader Joe’s and MagnusCards Create Accessible Shopping Experiences https://ift.tt/DLoyMEV In an effort to bring more inclusivity into the grocery shopping experience, Trader Joe’s is collaborating with MagnusMode, a free app dedicated to making the world a more accessible place for people with cognitive and intellectual disabilities. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ May 22, 2022 at 03:51PM
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CVS Makes Health And Wellness Services Accessible For Underserved Communities https://ift.tt/CkRE58K CVS Health has invested nearly $200 million in affordable housing properties and programs across the country over the past year as part of its mission to advance health equity in underserved communities. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ May 22, 2022 at 03:51PM
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Twitch’s Internal Guilds Give Its Employees A Voice In Client Decisions https://ift.tt/YH0I6Al The video live streaming service Twitch doesn’t just serve communities, it works as one too by building strong and diverse employee “guilds” where every team member has a voice. Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ May 22, 2022 at 03:43PM
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Match Group, Google Reach Temporary Compromise Over App Payments https://ift.tt/wP4z3i8 Match Group on Friday withdrew its request for a temporary restraining order against Google, which it has accused of unfair monopoly power in its mobile app marketplace. The disagreement focuses on in-app payments. The antitrust lawsuit against Google that Match filed earlier this month focused on the company’s restrictions on Android in-app payments, which drive app users toward mobile. The company filed the temporary restraining order after suing Google. Match -- the company behind Tinder, OkCupid and Match.com -- withdrew its request after Google made various concessions that Match Group demanded to benefit consumers, the company said. The concessions include guaranteeing that Match Group apps can offer users choice in payment systems, reducing the undue burden on developers by its previously stated policy, and eliminating Google's complete control of user data. advertisement advertisement In exchange for withdrawing the temporary restraining order, Google said it will not reject or remove Match Group apps from the Google Play Store because they offer alternatives to Google Play Billing. Google will approve Match Group app updates that offer alternatives to Google Play Billing, continuing to provide users with the choice and optionality they have grown accustomed to. Google will work -- in good faith -- to fix the deficiencies of Google Play Billing. When Google addresses these problems, Match Group apps that currently do not offer Google Play Billing will test Google's system on their platforms, alongside current payment systems. The original suit -- filed on May 9 in the U.S. District Court for the Northern District of California -- sought an “injunctive and other appropriate relief for the material, irreparable harm Google's manipulation of markets, broken promises, and abuse of power have caused (and continue to cause) Match Group and its customers.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/1GfgHOQ May 20, 2022 at 03:12PM
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Streaming Time Grows With Smart TV Ownership Worldwide https://ift.tt/cM26Pye Viewers worldwide are spending more time this year with streaming video than they did in 2021, though there were significant regional differences. The average growth in viewing time rose 10% during the first quarter from a year earlier, according to streaming analytics firm Conviva. Asia led the world with a … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/1GfgHOQ May 20, 2022 at 02:47PM
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Rules To Text By: Best SMS Practices For Email Marketers https://ift.tt/BC0ekoj Marketers hoping to jump into SMS might be surprised to find that it has as many ways to trip up as email. But that is the case, judging by Twilio SendGrid’s 2022 Email Deliverability Guide. Tt starts with getting the message to the customer. According to the study, SMS delivery can fail due to:
As with email, a certain percentage of texts will never be delivered. But the study contends that “SMS messages sent programmatically through an SMS Gateway have an advantage — application logic can verify delivery.” Then there is compliance. Brands using SMS must adhere to not only to state and local regulations, but with rules enforced by wireless carriers regarding both transactional and marketing messages. advertisement advertisement You think ESPs are tough? Wireless carriers have “filtering systems to protect mobile subscribers from unwanted spam, fraud, or abuse,” the study notes. “Filtering can range from a simple list of prohibited terms to advanced machine learning systems that adapt based on the messages passing through them.” Twilio SendGrid encourages these best practices for avoiding such issues: - Get permission via an online form or by asking consumers to text a particular keyword to a mobile number or shortcode, 5 or 6 digit phone numbers specifically made for mass mobile communications. - Check your phone list: Invalid numbers are the most common cause of delivery problems. Texts sent to changed or faked phone numbers won’t reach their destination. - Don’t be spammy: Include clear opt-out instructions, and precise language and punctuation in your messaging. Above all, send relevant, time-sensitive information. Uses either toll-free numbers or brand-friendly short codes to support higher sending volumes and reduced filtering. Shortcodes are “individually approved by wireless carriers so they won’t get blocked and can send at a faster rate than regular mobile numbers,” the study states. The study concludes that “SMS is a universal communication channel that is meant to enhance, not replace, an existing email program. Just like email, SMS messaging should aim to keep recipients happy with valuable, relevant, and personalized information on the channels they prefer.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/T6taugr May 20, 2022 at 02:22PM
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B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide https://ift.tt/VUyIDkw Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools, Google recently announed. Search Engine Journal Twitter is testing a new 'Liked by Author' label for tweets Twitter has tested the ability for tweet replies on the platform that have been liked by the post’s author to show a red heart liked-by-author badge and similar text designation, with the aim of making it easier to spot top tweet replies in lengthy reply chains, Twitter recently announced. TechCrunch Videoconferencing hinders creativity — study When it comes to conceiving creative ideas among teams of two, brainstorming in person has been shown to produce 15 percent more ideas than doing so over remote video meetings using Zoom or similar technology, according to newly-released report data of interest to digital marketers published in the journal Nature. Philstar Listeners Like What They Bought From Podcast Ads. But They Have Ad Complaints Too. Podcast listeners are more receptive to advertising presented in the audio format, with 80 percent of podcast listeners having said that marketing messages heard during a podcast didn't negatively affect the content's quality, while 70 percent noted that they preferred ads which were read live during a podcast rather than prerecorded — two of several findings of interest to B2B marketers contained in recently-released survey data. InsideRadio [bctt tweet="“Once your podcast has an audience, make sure it’s still fun. But, also consider this: What are you doing with the content after the podcast and livestream?” — Christoph Trappe @CTrappe" username="toprank"] Google to allow users to control brands and topics they see in ads With a forthcoming new My Ad Center feature, search giant Google will allow users a choice to see either more or less advertising content from specific brands or about certain topics, along with other ad customization features, while retaining the ability to turn ad personalization features off, Google recently announced. Campaign US LinkedIn Publishes New Pocket Guide to Effective Employer Branding When it comes to how organizations are succeeding with employer branding on Microsoft's LinkedIn professional social platform, prospective customers are some six times more likely to convert when they are exposed to a combination of brand and acquisition messaging — one of numerous findings of interest to B2B marketers contained in newly-released data from LinkedIn (client) offered in guide format, along with a selection of digital outreach strategy success stories. Social Media Today What Do Marketers Think Is Most Important in Influencing Campaign Performance? Smart audience targeting, ad creative, audience reach, and data quality came out on top as the most important tactics affecting marketing campaign success, according to recently-released Nielsen survey data gathered from global marketing professionals at organizations with budgets of $1 million or more annually. MarketingCharts Social media tops the charts for brands' confidence in measuring ROI 64 percent of global brand marketers pointed to social media as the paid media channel that they were the most confident in when it comes to measuring return on investment (ROI), followed by video for online and mobile at 59 percent, and search at 58 percent, according to newly-released report data. eMarketer New Report Highlights Ecommerce Trends Resulting From Pandemic Worldwide e-commerce spending is expected to hit $5.4 trillion in 2022, and new survey data explores shifting consumer digital buying trends that also offers insight for B2B organizations, especially as the boundaries between B2C and B2B blur in a digital-first landscape. MediaPost B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding 87 percent of B2B marketers pointed to website analytics as the area that will be most affected by the loss of web browser ad tracking cookies, followed by targeted ads at 76 percent, third-party data integrations at 67 percent, and website personalization initiatives at 64 percent, according to recently-released survey data of interest to B2B marketers. MarketingCharts ON THE LIGHTER SIDE: A lighthearted look at “Who else should we target?” by Marketoonist Tom Fishburne — Marketoonist Accountant with Wife and Kids Has “guitar” At End of Instagram Username For Unknown Reason — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:
The post B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/Ba09b7U May 20, 2022 at 05:33AM
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Google Releases Privacy Sandbox Timeline Updates https://ift.tt/EtiIL4a Google released details on Thursday of the progress made for Privacy Sandbox on Android, the first update since announcing the initiative in February. Its current design proposals are focused on supporting mobile devices and apps, but Google has received many questions about whether it will support connected TV (CTV) devices. There will be more details on that later, the company said. Developers are also asking whether Privacy Sandbox will support Kotlin, a new JVM language created by Jetbrains, which has become the go-to programming language used for Android development. “We're working on iterating the Privacy Sandbox API design and intend to enable developers to write idiomatic Kotlin code,” according to the post. Google’s progress updates released today highlight details such as changes to timelines and answers to frequently asked questions received to date. advertisement advertisement Google recently released the first iterations of the Developer Preview that provides an early look at the Attribution Reporting API, plus the Topics API and the SDK Runtime. Marketers can review the detailed APIs, begin to assess any impact to workflows, and provide feedback. Developer Preview release notes are intended to help with early development, testing, and feedback. Android Privacy Sandbox Developer Previews are early builds that are still in active development, so things might not always work as expected. There were several specific updates to the design proposals such as an example that shows how view, click, and conversion events may be registered by multiple parties. The Topics API now returns a list of up to three topics, one for each of the past three epochs during the past 3 weeks. Google also updated the Topics API technical proposal to clarify that the returned topics represent the interests of the user. Any or all the returned topics can be used for ads personalization. This Developer Preview gives an early look at the Topics API and the SDK Runtime. To help test the feature released on April 28, marketers must have access to developer resources including documentation, API reference, sample apps, SDK, emulators, and system images for supported Pixel devices. Marketers can build and install a runtime-enabled SDK and use it to render a WebView-based ad, or use the Topics API to retrieve test values. The plan is to update the developer preview resources as new functionality is released in the coming months. Each Developer Preview will come with detailed notes and guides to describe the functions. Here is a list of updates: Available now:
May and June 2022:
July 2022 and after:
By end of 2022:
Developer resources and tools for testing available now:
Mobile Marketing via MediaPost.com: mobile https://ift.tt/T6taugr May 19, 2022 at 03:34PM
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An Appetite For Apps: Many Shoppers Prefer Them Over Websites https://ift.tt/97oVaGD Here’s a suggestion for email teams trying to drive ecommerce sales via mobile: Offer an app. Almost one out of three U.S. consumers -- 31% -- prefer mobile shopping apps to mobile websites and other channels, according to a study released Thursday by NewStore. That presumably includes interactive emails. But be advised that 45% will refrain from downloading apps because of privacy concerns. Of consumers polled, 88% have one or more shopping apps on their phone, and 50% have more than four. Overall, 15% use these apps daily, 37% a few times per week, and 26% use them a few times per month. The study defines mobile shopping apps as those created by specific brands like Nike or H&M, and not marketplace apps like Amazon, Walmart, or Target. The biggest app users are young people -- 96% of 18- to-44 year-olds have at least one mobile app, versus 75% of people ages 45+. advertisement advertisement Why do they prefer apps over mobile websites, say? Proponents say mobile apps provide:
Don’t think everyone is in love with apps. Consumers cite these reasons for not downloading them:
The study also found that 64% of shoppers would browse and/or purchase apparel via apps. Shoes are in second place, with 55% saying they would browse for them, followed by accessories (44%) and furniture (42%). But there is a limit when it comes to high-ticket items. Only 25% would actually purchase furniture by app. Meanwhile, 71% are interested in mini apps (apps that do not require downloading). NewStore surveyed 610 U.S. consumers in 2022. Mobile Marketing via MediaPost.com: mobile https://ift.tt/T6taugr May 19, 2022 at 03:03PM |
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