Many Consumers Will Shop Elsewhere If Preferred Electronics Products Are Out Of Stock Study Finds5/24/2022
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Many Consumers Will Shop Elsewhere If Preferred Electronics Products Are Out Of Stock, Study Finds https://ift.tt/hbGCKvS Email is by far the preferred medium of electronics buyers for receiving back-in-stock messages, according to Consumer Electronics Ecommerce Strategy: Make Every Moment Count In 2022, a study released Tuesday by Lucidworks. Of the U.S. and U.K. consumers polled, 78% prefer email, versus 44% who favor texts and 12% who want the item auto-added to the cart. Overall, 90% of customers want to be notified when an item is back in stock. The news comes as more than half of consumers have found preferred electronics products to be out-of-stock frequently or at every visit when shopping online, the study found. And 62% of consumers will shop elsewhere if their favorite consumer electronics retailer doesn’t have what they want. But 20% will look for a substitute on the same site. although they often will not find it: 68% sometimes receive recommendations, but only 20% say they are always offered on websites always recommend substitutes and 12% of usually end up on a “no results” page advertisement advertisement Of the U.K. shoppers polled, 40% rarely buy a substitute, versus 25% of U.S. consumers. Shoppers will most often not buy a substitute if doesn’t match their taste or is outside of their price range. Among the products they would never buy a substitute for are gaming systems, televisions and mobile phones. Being told an item is out will make 85% more likely to buy. The study also found that 70% of online shoppers prefer to have online purchases delivered rather than picking them up in-store. Lucidworks surveyed 803 respondents who shop online for consumer electronics at least once a month, 403 in the U.K. and 400 in the U.S., in March of this year. Of this sample, 53% four four times a year, 26% once every two months and 20% once a month or more.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/pu2zvHM May 24, 2022 at 05:01PM
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Legacy Media Companies' Stocks Pulled Down By Snap's Advertising Warning https://ift.tt/3nHT17X Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after social media platform Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. Warner Bros Discovery closed down on the day 7.8% to $16.86; AMC Networks declined 4.2% to $38.51, while Fox Corp was 5.1% lower to $30.00, Paramount Global dropped 3.9% to $31.80 and Walt Disney fell 4% to $101.55. Michael Nathanson, senior research analyst/co-founder of MoffettNathanson Research, says there are some concerns that the second quarter may end a bit soft -- even with the understanding that traditional TV is dependent on different set advertisers than pure-play digital media companies. “TV is more about brand [advertising],” he said, speaking on CNBC. Still, he added, “there is a realistic concern about what it means for TV and... other media as well. We’ll find out at the end of June if this hits other companies as well.” advertisement advertisement Traditional TV-network based media companies have already been bracing for a possible weaker upfront TV advertising market, set to commence within a week or so, where around $20 billion in ad messaging gets placed before the start of the TV season starting in late September. Local TV stations companies were also hit by Snap's news on Tuesday. The largest U.S.TV station group, Nexstar Media Group, was down 8.5% to $160.43. Sinclair Broadcast Group sank 12.6% to $21.86; E.W. Scripps suffered a 5.7% decline to $14.90. Other digital TV-video advertising selling and buying companies' media stock prices also fell. Roku was 13.7% lower to $79.16. Demand-side advertising platform (DSP) The Trade Desk, whose recent focus has been growth of the connected TV business, was set back 18.5% to $42.78 at the close. Many companies -- already impacted by a potential recessionary period to come --- sank to new 52-week lows. Media-stock survivors on the day were more diversified media/communications companies. Charter Communications was up 1.1% to $479.02, while Comcast Corp. inched up 0.4% to $43.07. More traditional mobile and broadband companies did even better: Verizon Communications was up 2.4% to $50.65, while AT&T was up 2.2% to $21.15. Mobile Marketing via MediaPost.com: mobile https://ift.tt/pu2zvHM May 24, 2022 at 04:00PM
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Legacy Media Companies' Stocks Pulled Down By Snap's Advertising Warning https://ift.tt/pUY6XTw Signaling a wider macro-view of a possible slowdown in advertising, traditional TV-based media companies' stock prices declined sharply after social media platform Snap said on Tuesday it is seeing a sharp deceleration of its digital ad revenues. Warner Bros Discovery closed down on the day 7.8% to $16.86; AMC Networks declined 4.2% to $38.51, while Fox Corp was 5.1% lower to $30.00, Paramount Global dropped 3.9% to $31.80 and Walt Disney fell 4% to $101.55. Michael Nathanson, senior research analyst/co-founder of MoffettNathanson Research, says there are some concerns that the second quarter may end a bit soft -- even with the understanding that traditional TV is dependent on different set advertisers than pure-play digital media companies. “TV is more about brand [advertising],” he said, speaking on CNBC. Still, he added, “there is a realistic concern about what it means for TV and... other media as well. We’ll find out at the end of June if this hits other companies as well.” advertisement advertisement Traditional TV-network based media companies have already been bracing for a possible weaker upfront TV advertising market, set to commence within a week or so, where around $20 billion in ad messaging gets placed before the start of the TV season starting in late September. Local TV stations companies were also hit by Snap's news on Tuesday. The largest U.S.TV station group, Nexstar Media Group, was down 8.5% to $160.43. Sinclair Broadcast Group sank 12.6% to $21.86; E.W. Scripps suffered a 5.7% decline to $14.90. Other digital TV-video advertising selling and buying companies' media stock prices also fell. Roku was 13.7% lower to $79.16. Demand-side advertising platform (DSP) The Trade Desk, whose recent focus has been growth of the connected TV business, was set back 18.5% to $42.78 at the close. Many companies -- already impacted by a potential recessionary period to come --- sank to new 52-week lows. Media-stock survivors on the day were more diversified media/communications companies. Charter Communications was up 1.1% to $479.02, while Comcast Corp. inched up 0.4% to $43.07. More traditional mobile and broadband companies did even better: Verizon Communications was up 2.4% to $50.65, while AT&T was up 2.2% to $21.15. Mobile Marketing via MediaPost.com: mobile https://ift.tt/pu2zvHM May 24, 2022 at 04:00PM
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ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter https://ift.tt/WNBpzMY
Walt Disney’s ESPN has sold out all its advertising inventory in its upcoming original series about New York Yankee great Derek Jeter, “The Captain,"
Financial terms were not disclosed. Capital One will be the presenting sponsor of “The Captain” with American Family Insurance and T-Mobile as associate sponsors, according to Disney Advertising. These brands will develop with Disney custom content and feature integrations to be placed throughout the series and Major League Baseball telecasts across ESPN and ESPN+. Capital One will sponsor a digital live after show airing after each episode's premiere, as well as have sponsored features integrated in the series. American Family Insurance will work with Disney CreativeWorks to develop custom content airing during each episode of the series to be placed on social media and ESPN's linear platforms. advertisement advertisement T-Mobile will sponsor ESPN “SportsCenter” on Snapchat segments previewing upcoming episodes in addition to having feature integrations throughout the series. Disney says the series will follow the original documentary model set previously in “Man in the Arena: Tom Brady” -- a 10-episodes ESPN series -- focusing on the long successful career of NFL quarterback, Tom Brady. The most recent episode of “Man in the Arena”-- which aired four times the week of April 25 -- posted Nielsen-measured viewers of 257,000, 214,000, 187,000, and 172,000. Major advertiser brands in the series included Chevrolet, Heineken, Pizza Hut, Claritin, NFL Network, and Papa Johns. Mobile Marketing via MediaPost.com: mobile https://ift.tt/pu2zvHM May 24, 2022 at 11:58AM
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Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy https://ift.tt/jo9lT6e Snap will miss its own targets for revenue and adjusted earnings in the second quarter in 2022, the company’s CEO Evan Speigel warned Monday in a Securities & Exchange Commission filing, and as a result will slow hiring through the end of the year as it looks to manage expenses. “The macroeconomic environment has deteriorated further and faster than anticipated,” he wrote. The company released an 8K filing alongside an investor conference that it is tracking below the low end of its Q2 guidance, which was for 20% to 25% growth, according to RBC Capital markets. Some of the deterioration points to Apple’s privacy controls. “Given management sounded incrementally more negative on ever fully restoring iOS signal loss, we'd expect investors to view this as a somewhat idiosyncratic issue, consistent with concerns we raised in our Feb. 4th downgrade,” RBC Capital analysts wrote in a research note published late Monday. “Fingerprinting remains a key source of controversy in the space and while SNAP reiterated that it does not leverage fingerprinting, we believe that advertisers [working] directly with [third-party mobile measurement partners] likely remain exposed and to the degree that Apple implements further privacy controls, SNAP advertisers could still face further negative exposure.” advertisement advertisement Raymond James analysts expect other companies in the advertising sector to fall “in sympathy with Snap given lowered outlook and commentary around deteriorating macro environment.” While the analysts expect other company stocks to fall, they note that Snap estimates were the most aggressive of the group in terms of year-over-year and quarter-over-quarter growth rates. Meta, which has struggled with its own ad-targeting challenges related to Apple’s App Tracking Transparency privacy framework, earlier in May shared more about its efforts around scaling the privacy-enhancing technology, federated learning (FL) -- a tool Meta is using to preserve the privacy of people’s data when training AI models. FL allows practitioners to train their models without requiring that people’s data ever leave their devices. It can train models that recognize voice commands without recording and transmitting audio clips into the cloud. The challenge, per Meta, learning can deliver results only as fast as the slowest device, degrading efficiency when scaling to millions of devices. Developers believe they have figured out a way to circumvent this problem. The company is training a model on 100 million Android devices, and with the ability to scale to millions of devices it can make significant leaps in training speed and improve efficiency. Early results showed Meta’s asynchronous FL system is five times faster than synchronous federated learning and can achieve the same result with high accuracy, the company said. Mobile Marketing via MediaPost.com: mobile https://ift.tt/pu2zvHM May 24, 2022 at 09:36AM
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Outside Media -- Which Has A Legitimately Innovative Idea -- Hits Turbulence https://ift.tt/woDU6li When Pocket Outdoor Media acquired Outside Magazine and related assets in February 2021, the sky was the limit. The deal significantly expanded the scope of its audience and the range of services it offered to customers, the Boulder, Colorado-based company said at the time. It even took on the name of its marquee acquisition, Outside. Along with Outside Media, the company announced several other acquisitions at the same time, including Outside TV, Gaia GPS, a mobile mapping and navigation app for backcountry adventurers and professionals, event registration platforms athleteReg, and the bicycling magazine Peloton. These brands would join existing Pocket brands including Ski, Yoga Journal, Women’s Running, Triathlete, Backpacker, Climbing and Clean Eating. The company now has more than 30 brands in all. Combined, the new assets would create a platform whose scale across television, mobile, desktop, and print would be unparalleled in the outdoor, endurance, fitness, and wellness markets. advertisement advertisement The concept was legitimately innovative, which is a relatively rare occurrence in magazine-related media. Together, they’d round out a robust membership offering called Active Pass, (later changed to Outside Plus, a $99 annual offering that would give consumers a bundle of premium digital content, print subscriptions, event entries and photography, books, gear discounts, a personalized feed, and interactive experiences with editors, pro athletes, coaches, and other experts. “This is a transformational day for our company and our customers,” the new Outside’s CEO Robin Thurston said at the time. “Everything we do is driven by a belief that a hike, run, ride, or yoga practice can change your life, and these new brands will help us fulfill our mission to build the world’s best consumer experience across a wide range of activities.” Fast-forward 15 months, and things aren’t going as planned. Late last week, the company told the staff via a video conference on Friday that it was laying off 15% of its 580-person workforce or about 85 to 90 people, as part of a transition away from print and toward a digital media enterprise. The news was reported in the Denver Business Journal and the regional magazine 5280, among others. As part of the transition to digital, 5280 reported that Outside is planning to reduce print publications by 80%, according to a letter Ski magazine editor Sierra Shafer posted on Twitter and subsequently deleted. The cycling magazines Beta and Peloton and the women’s fitness magazine Oxygen will be shuttered within the next six months, 5280 reported. Other print magazines will publish only special issues. “Outside has grown tremendously over the past two years, with 20 acquisitions and a quadrupled paid membership to over 800,000 paid subscribers,” Outside’s PR firm told 5280. “But growth often necessitates change. We are making a concerted shift from a high volume of print to a greater focus on immersive video and digital storytelling. With this shift, Outside made the difficult but necessary decision to reduce headcount.” In the video meeting last week, Thurston said downsizing the venture-backed company allows for a “longer runway” in advance of an IPO.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/pu2zvHM May 24, 2022 at 05:08AM
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GDPR Milepost: Acxiom CEO Chad Engelgau On The EU's Tough Privacy Law At Four https://ift.tt/QTzKLwn You may not feel like singing “Happy Birthday,” but the European Union’s General Data Protection Regulation (GDPR) will be four years old on Wednesday. And observers still wonder: Does GDPR really protect consumer privacy or is it a boondoggle? And is it helping or hurting marketers? For perspective on GDPR, MediaPost spoke with Chad Engelgau, CEO of Acxiom, the fifty-three-year-old data services firm that is now part of The Interpublic Group of companies. Engelgau served in a variety of rules during 13 years at Acxiom, and more recently as global chief data strategist at Kinesso. MediaPost: How has the GDPR affected marketing? Engelgau: After four years, there are positive impacts, but unintended consequences as well. One of the positive impacts is that GDPR absolutely kicked off a global wave of focus and policy creation about notification and choice for consumers. advertisement advertisement If you want to do business with EU citizens, you have to comply in order to participate economically. In some ways, it cleaned up marketplace in Europe: Numerous companies exited because they couldn’t make money in the market. It also created a wave of innovation, with firms moving from people-based marketing to mobile, geo-based data sets based on location, and has led to the rise of contextual advertising, not so much who is consuming content, but the context of the content. MP: And on the negative side? Engelgau: One of the unintended consequences is that the world is dominated by very small group of companies, empowering them more than protecting consumers. Research done in the EU and by the U.S. Federal Trade Commission has shown that GDPR has consolidated their power and made the biggest companies in the world even more powerful. They have large budgets and legal teams and have the wherewithal to battle in the courts. There have been significant fines levied against some of the world’s largest companies, but these fines didn’t dent the armor of those entities--they continue to grow, and they’re still the largest companies in world. And GDPR regulates consent, but not the sharing of data or information across conglomerates. Larger-scale companies with four or five businesses have is an advantage — your consent goes to the largest entity. Another alarming issue is the number of data breaches that have happened. There has been an 8% increase in data breaches in EU over the last three years. GDPR hasn’t stopped bad guys from trying to steal data. In the most recent breaches, the bad guys infect the code running on hundreds of thousands of systems. It it is global warfare in cyber space. MP: What about GDPR’s impact on advertising? Engelgau: The GDPR is shutting down the open marketing ecosystem. In response to that, different companies have taken the position that it’s our data, we won’t share it, so they are creating ecosystems that exists solely within the large entity, whether a social network or video network. For smaller companies, the biggest challenge is if you can’t effectively monetize media, you have to start charging and putting up a paywall. even consumers in the EU understand the value of free content — getting free content and services is great exchange for seeing ads. Research continues to show that personalized ads are way more effective than traditional ads. MP: How has email been affected by GDPR? Engelgau: Email continues to be a strong channel for marketers — with the regulation as written and the application of marketing, has less questions surrounding it at this point: When a company collects an email address from a consumer, and has captured consent to use it and the person can opt out, the brand is free to consistently communicate via email with little or no friction. MP: What about privacy law in the United States? Engelgau: Unfortunately, we’re not yet headed to a singular national privacy law. It’s potentially a trillion-dollar issue due to the cost of compliance for businesses to constantly update their practices going from state to state. Once you hit 20 states, it defocuses us from innovation and focuses us on trying to avoid fines. MP: What bothers you about some of the state laws? Engelgau: The private right to action is not necessary in marketing space. There is little to no harm in being marketed to, and class action suits based on marketing of certain content are not a valuable use of time and resources as a culture and as a society. MP: How is Acxiom affected by GDPR? Engelgau: As a company, less than a third of our revenue is in global data assets—the remainder is in solutions for direct marketers. We are subject to gdpr, and we have worked with regulators. And we respond to interpretations of legitimate interest and the role of processors and how the law is being interpreted, not just written. It’s interpreted unevenly throughout the EU countries.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/sdfMomi May 23, 2022 at 03:00PM Episodic Expansion: How to Optimize B2B Experiences by Expanding Your Podcast to Full-On Video5/23/2022
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Episodic Expansion: How to Optimize B2B Experiences by Expanding Your Podcast to Full-On Video https://ift.tt/OgstSoP Podcasts have been having their 15 minutes of fame for nearly a decade now. For marketers, we’ve seen podcasts go from off the radar, to a wide open new channel, to an established, even crowded, medium. It’s true that it’s harder to build a subscriber base now than it was at the beginning of the B2B podcast boom. That doesn’t mean podcasts aren’t a valuable channel, however — just that it takes strategy and time to realize their full potential. No, the proliferation of podcasts means that you should be repurposing your podcast content for other channels. This content can help drive traffic to the podcast, raise awareness of your brand’s thought leadership, and even become superstar content in its own right. Here’s how to turn your superstar podcast content into video marketing. Turn Your B2B Podcast into Video MarketingVideo is the preferred type of content for virtually every social media site. LinkedIn, Facebook, and Twitter all have algorithms that grant video content more visibility. So the first step in repurposing your podcast is…1 — Start Capturing VideoMost B2B podcasts are interview-style, featuring a conversation between two or three participants. Turning this kind of content into video is simple with a recording platform like Riverside or Zencastr. These programs can record high-quality video and audio at the same time, and will produce separate files for audio-only and audio + video. To make sure your guests look as good as they sound, make sure they:
2 — Turn Raw Footage into Video EpisodesFor an interview podcast, you’ll only have to do minimal editing to produce the video. A simple video editing program (like iMovie) will let you cut out the non-relevant bits and add intro/outro clips. Make sure to add captions for accessibility, too! If you have the time and resources, you can spice up the video with b-roll (also known as stock footage). A few clips that illustrate what the speaker is talking about will work wonders for adding visual interest. You can upload your video podcast to your brand’s YouTube channel, or use a platform like Libsyn to syndicate it.3 — Atomize the VideoYou could post entire episodes of your video podcast to social media — but the algorithm would choke on them. LinkedIn recommends 1-minute maximum for a video post, for example. Better to focus on the most compelling takeaways. Let’s say you have three killer soundbites from the recording. You could create a short video for each, adding visual interest. For example, add slides with quotes from the audio, b-roll, or a combination of both. You can post these clips natively to LinkedIn, Facebook and Twitter. The goal is to spark engagement with the video on social itself — not necessarily to drive traffic to the podcast. They can be great thought leadership content in their own right.4 — Organize for the FutureWhen you’re regularly producing video content, it’s crucial to have it properly tagged and organized. You can repurpose the content for years to come — provided your future marketing team can find what it needs. As you build your library, make sure to organize as you go to avoid a massive headache down the road. Platforms like our client Brightcove make it easier to both organize your collection and make it easily accessible across the organization.5 — Cast Your Pods Even FurtherAs podcast recording platforms have gotten more sophisticated, it’s now simple to add video recording to your interview sessions. This raw footage can become a launching ground for your content, taking it to more channels and reaching more people than it would in audio-only form. Does podcasting work for B2B? Check out the story of SAP’s Tech Unknown podcast.The post Episodic Expansion: How to Optimize B2B Experiences by Expanding Your Podcast to Full-On Video appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/kdnebPJ May 23, 2022 at 08:19AM
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Why Retail Media Is Collapsing Funnels And Boosting Margins https://ift.tt/4JyY8o3 If you had asked me a couple of years ago what the most dynamic ad-supported medium would be coming out of a global pandemic, retail wouldn’t have been the first thing to come to mind. But that’s because I was probably still thinking of retail media as mostly being the brick-and-mortar kind, requiring consumers to be physically present in stores in oder to be reached and persuaded by brands targeting them in the “last 10 yards,” or what CPG marketers like Procter & Gamble sometimes call, “the moment of truth.” The truth is, that moment increasingly occurs in digital retail channel – or what the burgeoning retail media marketplace calls “omnichannel” – which nonetheless is code for digital. In recent weeks we’ve seen the rollout of new digital media networks by Marriott Hotels, and the Ulta Beauty chain, which have put almost all their emphasis on virtual retail, not the brick-and-mortar kind. advertisement advertisement While the Marriott Media Network, for example, does include place-based media – including in-room TV and various screens located throughout their hotels and resorts – they are digital out-of-home ones and they are interconnected into an omnichannel array of Marriott-owned digital channels, including display, mobile, video and email. Perhaps most telling of all, the new Marriott Media Network is power by Yahoo’s SSP (supply-side platform), so it’s also mostly a programmatic digital play. When you look at the numbers – specifically, the margins – behind the burgeoning retail media marketplace, it’s east to understand why physical retail and location-based chains are increasingly entering it. In fact, Boston Consulting Group recently described it as a “$100 billion high-margin annual revenue prize,” citing margins as high as 80%, which compares with typical in-store martins of “10% to 20%.” In fact, that was how Horizon Media’s Night Markets pitched journalists last week to cover this week’s “Third Annual eCommFronts," which the retail specialist shop will host virtually on Tuesday and Wednesday. “Undoubtedly, the world of retail media is dramatically changing – as retailers become media companies, we’re seeing collapsed funnels and better attribution,” said Night Market President Randy Browning, noted in the pitch, emphasizing, “This year's eCommFronts takes that next frontier of the intersection of eCommerce and media head-on, exploring non-endemics, programmatic, audiences and beyond.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/sdfMomi May 23, 2022 at 07:35AM
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AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights https://ift.tt/dP7OlGx AppScience on Monday will announce a partnership with Experian. The company, which builds audience segments through mobile and connected television (CTV) data and analytics, choose this primary data partnership to provide marketers with a complete view of customers. The partnership between AppScience and Experian comes at a time when brands must focus on audience demographics and opt-in data, as consumer privacy become a priority for companies across the advertising industry. “We already built the bridge between CTV and mobile,” said Helen Lum, executive vice president of AppScience. “Now we are having conversations with linear TV networks who have come to us for deeper insights into audiences to determine if they are watching their content." AppScience built a 55 million validated household graph that includes privacy compliant signals by connecting 300 million opted-in mobile devices with 110 million CTV households. “We’re mainly focused on Experian’s demographic data like age, gender, income, and ethnicity,” Lum said. “People are having a difficult time in their campaigns validating the audiences. If they run a campaign, they are having a difficult time confirming they reached that audience.” advertisement advertisement The Experian identity and data graph is trusted by advertisers when it comes to data and insights as brands demand precise and comprehensive audience metrics to map their spend. Lum, who spearheaded the project, said AppScience wanted to validate the demographics and ethnicities captured from all the devices in the households it reached. AppScience partnered with Experian for its reputation of being “a trusted leader for data quality.” She believes Experian has more opt-in and self-reported data. "We could feel comfortable in using it as a resource.” When applied to AppScience’s household graph, Lum thought the company could provide more deterministic insight into the consumers in the household, she said, and accomplish the goal of focusing on multicultural targeting. While the company began collecting the data in 2015, data scientists began assembling the graph in 2019 with CTV data. A measurement solution came about in 2020. Lum wanted to create a measurement solution for media buyers to gain a deeper insight into audiences. The AppScience Household Graph offers brands and platforms audience measurement with person-level behaviors within households. Experian will provide additional insights into audience demographic attributes, such as age and ethnicity, to help advertisers more accurately identify and understand diverse consumers and validate multicultural breakouts. The news comes on the heels of Sabio Holdings, the parent company to AppScience, announcing its acquisition of supply-side platform (SSP) VIDillion in February, which owns direct relationships with publishers with access to exclusive inventory across a diverse set of content verticals. Lum said AppScience does not use search data at this time, but is in communication with a possible partner. “We’re in early discussions,” she said. Mobile Marketing via MediaPost.com: mobile https://ift.tt/sdfMomi May 23, 2022 at 07:12AM |
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