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FCC To Vote On Regulations To Curb Text Spam https://ift.tt/jzv7obR The Federal Communications Commission will vote next month on proposed rules that would require wireless companies to block some suspicious text messages, the agency said Wednesday. The proposed rules would obligate providers to block texts from numbers on a “do-not-originate” list -- which contains numbers linked to fraud. The proposal would also require providers to block texts from invalid, unallocated or unused numbers -- all of which are associated with illegality, according to the FTC. Another proposed regulation would prohibit marketers from texting numbers on a “do-not-call” registry. Also, the proposal would prohibit companies from taking advantage of what the FCC calls the “lead generator loophole” -- which occurs when companies use a consumer's consent to receive messages from one source and then deliver robocalls and text messages from numerous other marketers. advertisement advertisement News of the upcoming vote comes around six months after FCC Chair Jessica Rosenworcel solicited public comments on potential regulations aimed at curbing spammy text messages. The proposal was backed by attorneys general and advocacy groups including the National Consumer Law Center and Electronic Privacy Information Center. “The steady escalation of complaints about unwanted texts, as well as mounting losses to consumers from scam texts, necessitate that more be done to protect consumers,” the advocacy organizations wrote in comments filed with the agency late last year. Wireless carriers, on the other hand, opposed the proposal. “No one-size-fits-all approach to protecting consumers could possibly be calibrated to achieve the optimal consumer protection experience,” Verizon argued in written comments. The company added that the proposal would present “costs and compliance challenges” while failing to benefit consumers. “Verizon is not aware of any database of 'unused' telephone numbers that could be used to block texts on a real-time basis, so presumably such a database would need to be built,” the company wrote. Mobile Marketing via MediaPost.com: mobile https://ift.tt/hSc4sjl February 22, 2023 at 05:18PM
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Longer Video Ads Are More Effective For Mobile, Study Finds https://ift.tt/WoJaAet In a new report, mobile marketing platform Liftoff finds that longer video ads have proven more effective than their shorter counterparts, with mobile user acquisition managers seeing performance gains with videos between 31 and 60 seconds long. Liftoff says its report analyzed nearly 1 trillion impressions across 24.5 billion clicks and 240 million installs between the start of 2022 and the beginning of 2023. “Our attention spans may be short, but longer mobile video ads have proven effective at catching users' attention,” the company states. On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones. As a result, mobile user acquisition managers are adding longer videos of up to 60 seconds to their ad creative arsenal. The findings highlight the ability of longer video ads to tell fuller stories and showcase what the app can do, which proves attractive to audiences. advertisement advertisement “Mixing and matching your existing video ads is a quick and easy way to create top-performing long-form video ads,” the report states. “You can showcase eye-catching features that leave the viewer curious about the app and eager to try it.” For mobile gamers especially, Liftoff says that long-form video ads allow advertisers to demonstrate how “deep” their game is by showcasing multiple game mechanics, calling it a “really big advantage.” In addition, Liftoff tells advertisers interested in making longer videos to combine sections from multiple shorter videos into one longer video ad, which could be budget-friendly and save time compared to making longer video ads from scratch. Mobile Marketing via MediaPost.com: mobile https://ift.tt/lb6ratM February 22, 2023 at 01:43PM
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Advertisers Invited To Personalize Ads At Scale Via Clinch, Samsung Partnership https://ift.tt/0OV1cBl On Wednesday, Samsung Ads tapped AI-driven personalization company Clinch's ad-technology platform to deliver personalized and dynamic programmatic campaigns across FAST (free ad-supported streaming) service Samsung TV Plus. Clinch is certified to serve, run, and optimize campaigns across Samsung’s free ad-supported streaming TV service, as well as across connected TV (CTV), online video, display and mobile devices via Samsung's demand-side platform. Clinch will be available globally to Samsung Ads clients later this year. The partnership will allow advertisers to make creative decisions based on Samsung Ads' automatic content recognition (ACR) technology -- the largest in the industry. Samsung's advertising partners will also gain access to Clinch's omnichannel activation platform Flight Control, which launched in February 2022. Clinch CEO Oz Etzioni said in a statement that the partnership aims to enhance real-time personalization for millions of Samsung connected devices with more efficiency. advertisement advertisement Samsung is the latest company to join Clinch's roster of ad-tech platform partners including DoubleVerify, Integral Ad Science, VideoAmp and LG Ads Solutions, which uses Clinch to offer dynamic creative optimization (DCO) in connected TV campaigns run on over millions of LG smart TVs worldwide. According to Fierce Video,Samsung's Senior Vice President of Product and Marketing Sang Kim said that the company is continuously experimenting with ad load and ad formats for TV Plus. He adds that FAST platforms are beneficial in that they can provide a good experience for users while maximizing monetization for advertisers. Mobile Marketing via MediaPost.com: mobile https://ift.tt/lb6ratM February 22, 2023 at 12:35PM Sendinblue Integrates With WhatsApp To Provide Texting For SMBs https://ift.tt/4QoiEaS Digital marketing provider Sendinblue has formed an integration with the WhatsApp Business Platform to help small and medium-sized brands conduct text messaging. Those clients can send video, images and hyperlinks and have a higher character limit -- six times as much as SMS, the firm says. They can also upload contacts in bulk, provide customer support and answer frequently asked questions with auto-responses, the company says. In addition, Sendinblue’s 500,000 active users can facilitate marketing campaigns and transactional and marketing messages through automation, using What’sApp as a chat channel. And, users can send transactional messages and alerts and create multi-channel automation workflows by the end of this quarter. Sendinblue, which claims a 98% open rate, is now a WhatsApp Business Solution Provider. WhatsApp says it has 2 billion users worldwide. “We are thrilled to be able to offer our customers access to a messaging platform that will not only scale SMBs but also help them reach their customers where they’re at – and that’s on their mobile devices,” says Steffen Schebesta, CEO of North America and vice president of corporate development at Sendinblue. advertisement advertisement Schebesta adds: “We’ve heard directly from our customers in North America who have specifically requested this feature.” Last year, Sendinblue acquired Yodel.io, a cloud-based business phone tool. The firm is pursuing a mission of “reducing digital marketing costs for SMBs while creating additional touchpoints for customer success,” says Armand Thiberge, founder and CEO of Sendinblue.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/lb6ratM February 22, 2023 at 12:35PM
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NextGen TV To Reach 75% Of U.S. This Year, NAB Pushing FCC To Fast-Track It https://ift.tt/t6GlSbL NextGen TV digital broadcasting capabilities are expected to be available, at least in a technical sense, to 75% of U.S. households by the end of this year, according to the National Association of Broadcasters (NAB). Upgraded digital-standard ATSC 3.0 signals are now broadcasting in 60 U.S. television markets. Dallas-Fort Worth is the largest market. Recent expansions have included four stations in Miami and six in Boston. However, infrastructure and other challenges have slowed implementation of 3.0 by broadcasters. That, along with growing competition from virtual multichannel streaming video providers, could derail NextGen’s progress, NAB warned in a late-January filing with the Federal Communications Commission. NAB asked FCC chair Jessica Rosenworcel to establish an ATSC 3.0 task force focused on making the transition as rapid as possible, ensuring that viewers have access to free, local television signals at all stages of the transition. Earlier this month, NAB met with Rosenworcel to offer a suggested timetable for task force initiatives. advertisement advertisement NAB and its members maintain that NextGen is crucial to broadcasters’ ability to compete and continue to provide consumers with “free, local, trusted” service. In a letter to Rosenworcel in mid February, NAB Deputy General Counsel Patrick McFadden said that while broadcasters have made impressive progress in a short time under challenging conditions — including a lack of additional spectrum—failure to push forward via a task force could result in NextGen devolving into a “second-class, eventually uncompetitive service.” The FCC should “make this transition the top priority — rather than merely one issue among man — for a dedicated team of FCC staff,” he argued. The task force proposal calls for setting deadlines of between six and 12 months for various key initiatives, including establishing a mandatory cutoff period for broadcasters to move to ATSC 3.0, authorizing use of ATSC 3.0 compression standards to allow broadcasters to use freed-up radio spectrum for other purposes, and encourage development and sales of consumer TVs and devices that include ATSC 3.0 tuners. The federal government required television stations to switch from analog signals to digital signals a decade ago, but stations have not been required to upgrade from ATSC 1.0 to ATSC 3.0. Large television-owning media companies including Nexstar, Hearst, TEGNA and Sinclair have invested in the necessary equipment and even cooperated with one another, with long-term paybacks in mind including the audience-building benefits of being able to transmit ultra-high definition (UHD/4K) video signals capable of providing high-quality video and theater-caliber sound, interactive programming and mobile reception. NextGen-equipped smart TVs and other connected devices could also be used for targeted advertising, encrypted pay-TV signals and hyper-local community emergency alerts. While ATSC 3.0 can technically be transmitted now to TV viewers who currently receive their local network stations via antenna, broadcasters aren’t currently transmitting in 4K. Most are simulcasting their current high-definition signals to a few stations in key markets, as they await levels of ownership of NextGen-enabled TV sets (or perhaps upgraded set-top boxes) to reach levels sufficient to justify rolling out the more advanced capabilities. Last year, Sinclair President and Chief Revenue Officer Rob Weisbard estimated that it would likely take another five years for NextGen-enabled TVs to reach sufficient saturation in the consumer marketplace. Mobile Marketing via MediaPost.com: mobile https://ift.tt/lb6ratM February 22, 2023 at 11:10AM
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B2BMX Speaker Spotlight: Pam Didner on Artificial Intelligence Impact on B2B Marketing https://ift.tt/MVEYwgA
To give TopRank's B2B Marketing Blog community a preview of the expertise to be found at the B2B Marketing Exchange marketing conference, today's post features an interview with my longtime friend and B2B Marketing/Sales champion, Pam Didner. Pam worked at Intel for over 14 years before elevating her career to become an international keynote speaker, workshop leader, adjunct professor, author of multiple B2B marketing books and one of the most influential people on the topic of B2B marketing. She's also VP of Marketing at Relentless Pursuit. At B2BMX, Pam is giving a keynote presentation about the impact of Artificial Intelligence on efficiency and creativity for B2B marketing. The official presentation title is: Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity. With B2BMX just around the corner (February 27 - March 1st) and very few tickets remaining, Pam took time out from a family trip to Asia to chat with me about AI implications for B2B - a very hot topic for marketers right now. Before all the buzz about ChatGPT, AI has played a role in B2B marketing for some time. What are some of the most impactful applications for B2B marketing you've seen from generative AI? Pam: The most popular applications that I've seen tend to be the AI assisted writing platforms such as ChatGPT and other writing platforms. You can actually open the platform and you can brief artificial intelligence to write based on how you brief them. A lot of content marketers and even companies are using that, and a majority of them are using it pretty correctly to write a piece content. But a lot of people are treating that as a first draft. And that's what the machine is thinking based on gathering information from multiple different sources. That's not your point of view, and doesn't reflect your expertise. The AI also doesn't know your products. So use that as a first draft, as a starting point. Then you add additional colors to it. Add your point of view and your style, your branding guidelines. Then you can create content that makes a lot of sense. So the ones I have seen as the most popular tend to be writing assistant platforms. There are many applications for AI in marketing but few have had as much attention recently as with content creation. Do you think generative AI has the ability to create something entirely “new” and original? Pam: So, let's talk about that for a couple of minutes. Currently the artificial intelligence that we are using is called weak AI. Basically, they can do a specific task competently, and a lot of time, they are trained. And the way that they've been trained is you feed the data to them but where does the data come from? Is it either from the internet or from your company's sources? It is usually a massive amount of data But you have to think about it. Who actually creates that type of data I'm talking about? It's coming from us, the humans. Then how does the AI learn? It's based on the algorithms that we created. So with that being said, the way that the content, what we call original content, is created by artificial intelligence is actually from human input. Is that helpful? So what is original, you know, has led to debate because there is input information that we feed into the machine, right? Because of that information we feed into them, they created something and somebody can call that original, but other people can say that's just human based content that's created by the algorithm. It's debatable. It also depends on the legal definition as well. From my perspective, it's very hard to determine the originality of it. Like, for example, if I created a piece of art, I can call that original because I can put down Pam dinner created it. But when AI creates a piece of art, they gather information from multiple different sources and that touches on the copyright issue. Because some of the art or some of the content that's created is probably pretty prominent so that you can identify the sources where they gather or pull that information from. So, I don't know. I don't have answers for that. I think eventually there's going to be a huge debate and it's going involve policymaking and the law to determine what's the definition of original content and AI. Of course AI isn't magic or fully automatic. Can you explain the role of human input with generative AI-assisted creative outputs like content, visuals and video? Pam: They cannot read your mind or simply know your interest in something. You have to brief AI. Like, if I want to have a concept created I have to brief a creative agency. The same thing applies if you want AI or the algorithm to do something. You have to brief the artificial intelligence. There's no difference in briefing real humans or briefing the artificial intelligence, because the agency cannot read your mind and the neither can the artificial intelligence. So you have to brief them. You have to enter the text or you have to explain to them what you are looking for, right? And then they can create something for you. Then you can determine, Hmm, does that make sense? Does that meet my expectations? A lot of people are getting caught up in the idea that AI is this going to take jobs. AI is really a tool, right? It's a tool like email, a browser, or a spreadsheet. Pam: If somebody is actually creating a marketing robot, kind of like either Pam or Lee, that eventually can wear multiple hats then I 100% agree. But nobody's creating that robot yet, as far as I can tell. Maybe someone is doing that. Platforms or AI-based tools tend to perform one task, and that task is pretty narrow. So is it taking over anybody's job as of yet? Probably not. But in the future, will that happen? Possibly? At this point, from my perspective, AI is a tool that we can take advantage of. I think it was Amit Shah that said, “AI will not replace humans. But a human with AI will replace you.” Pam: Yeah. I can see that. I think there's insight to it, but don't you think that's no different than what we are doing right now? So there are experts in the use of AI. But it's just like you, Lee, you are the expert on influencer marketing, you are the expert, actually on SEO. So are you taking over somebody's job who are not the experts? To me, there's no difference. If you want to know something, you have to be the expert. There's an expression I've used increasingly: A tool is only as useful as the expertise of the person using it. It's no longer human versus machine. It's basically you just have to continuously learn and make sure that whatever field that you are going after, you continue to stay on top of it. Do you think the use of AI tools pose any ethical or legal risks associated with its use in creative or marketing projects? (BTW, this question is courtesy of ChatGPT) Pam: I think it does. I do. I can talk from two different perspective, right? So, when ChatGPT came out, all the universities and high schools, like all the teachers are freaking out because there's no way to detect plagiarism. It's so you can copy someone's work or the artificial intelligence can create something and maybe add additional color to it, but it's not created by the students themselves. So that's one situation which is kind of like, how do you make sure that the students continue to learn? It's not like AI learning on their behalf, if you will. And then the other part of it is what about the content? Maybe a visual was created with artificial intelligence, but it's really pooled from different sources from the internet. If you don't know where the sources are and you didn't pay a licensing fee, maybe you get sued because of using that art. It does create risks, especially business risks for B2B companies. So my recommendation for all my clients, especially on the visuals, is still to buy stock photos. If you want to play with AI generated type of art or visuals, you need to make sure that you have disclaimers and also have a conversation with your legal team and get their legal advice before you actually use it openly and publicly. How can B2B marketers connect the dots between AI and what they do as marketers on a day to day basis? Pam: You know, that depends on your job function. From my perspective, I'm going to use content creation as one example. If you are a content marketer, obviously you can use an AI generated writing tool to help you to create content. If you are in email marketing and you are using certain kinds of marketing automation tools, you probably should look into the tools that you use and see if they actually have AI generated features that have been associated with that specific platform. Talk to your vendors and understand some of the platforms you are using. Try to understand the features and the functionality as much as you can. Then find a way to leverage that. I understand artificial intelligence can be overwhelming, and everybody uses AI very differently. My recommendation for anybody who is actually not familiar with artificial intelligence is to look at what you do on day-to-day basis, your roles and your responsibility, and think about how AI can apply. Especially anything that's repetitive, right? Anything that's repetitive, AI can take over that kind of job scope. Anything that involves content creation, I come back to that again, AI can do some of that work for you. But you treat it as a first draft. What advice do you have for B2B marketers that want to take advantage of AI possibilities but don't know where to start? Pam: My take on the easiest way is for everybody that does digital marketing. That means everybody uses different kind of tools, right? If you are very familiar with your tools, fantastic. But if you are not, you only use limited functions and the features of your tools, so talk to your vendors. I think the best way to educate yourself on artificial intelligence for digital marketing is to leverage your agencies and vendors. They know a lot more than us because they actually focus on specific disciplines and also specific fields. So leverage them. Have them talk to you like for example, Lee, I'm pretty sure LinkedIn is your client and you work with them very closely on a lot of content creation and also on SEO stuff. LinkedIn comes to you and they ask your opinion, right? So if you don't actually have that kind of knowledge about AI, try to leverage your agencies and also your vendors as much as you can try to learn from them. They know a lot. Let's ask "PamGPT" a question: How do you think modern AI will impact the future of marketing disciplines like content creation, advertising, visual content or SEO? Pam: I see it like when we made the transition from traditional marketing like a print ads to digital marketing, which is everything online. That took a while. I'm not saying print is dead, but the majority of marketing is really digital marketing. For AI, it's very similar to that transition from traditional marketing to digital marketing. For AI, you have to think that the next phase of digital marketing is really about automation, right? Try to automate as many processes and as many steps as possible. One of the functionalities that AI can do very, very well is actually identify mundane tasks, and then people can write code to do those kinds of specific tasks. So in theory, if you look at any kind of marketing flow and if you want to automate the marketing flow, from my perspective, artificial intelligence should be able to play in every single step in every single stage in that process. So if you think that way, artificial intelligence is going to impact your job in every single aspect, but again, that doesn't mean that it's going to take your job. You just need to make sure you stay on top of it. Like you said Lee, you need to understand the technology. I remember that when the first time I met you, you are really the SEO expert. But SEO has changed so much! But you stay on top of it in the past 10 years all the time, right? And that applies to artificial intelligence. Understand the technology's impact on the jobs you do, and how can you optimize it, how can you make it better? And that will also determine how marketers are going use artificial intelligence in the future. What brings you the most joy when it comes to B2B marketing? Pam: That's a great question. I think I want to answer that in two different ways. One is probably at the personal level. I love to help B2B marketers succeed. I like to make them like a rockstar, to make them look great in front of their management and also, their peers. That is on thing that brings joy to me, to make my clients or make people succeed. And the other one, is as a B2B marketer. If I'm actually working in a company as a B2B marketer, what will make me very happy is to show the impact of marketing and what I do. And a lot of time making that impact happen means working directly with the sales team. When I am able to articulate the impact for my clients, that makes me very, very happy. Thanks Pam, we are very happy you shared your insights with us! You can connect with Pam on all things related to B2B Marketing and Sales via LinkedIn, Twitter @pamdidner and her website, pamdidner.com. If you're reading this before February 28th, you can also see Pam live at the B2B Marketing Exchange, Monday, February 27, 2023 4:50 PM to 5:30 in the Estrella Ballroom where she'll be presenting: Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs. Risks To Creativity. Of course if you'd like to connect with me @leeodden or my Director of Agency Marketing, Katelyn Drake @kb_drake, we'll also be attending B2BMX and would love to meet you! The post B2BMX Speaker Spotlight: Pam Didner on Artificial Intelligence Impact on B2B Marketing appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/PKoHQGl February 22, 2023 at 06:22AM
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California, Pennsylvania, Illinois Residents Have Shortest Attention Span https://ift.tt/Zol6pyi Technology impacts the attention span of people. To determine just how much, Solitaire Bliss ran a study and published the findings this week, revealing interesting insights into human behavior on smartphones. Has your mom, even as an adult, told you to put your smartphone away while at the dinner table? Solitaire Bliss surveyed about 2,055 people in the United States between January 16 and January 20, 2023 to determine the extent of the distraction. Brands see smartphones as a lifeline, while others see them as a distraction. Survey respondents ranged in age from 18 to 76 years of age and were about 52% female, 46% male, and 2% nonbinary. States not included due to lack of data include Arkansas, Delaware, Hawaii, Idaho, Maine, Montana, New Hampshire, North Dakota, Rhode Island, South Dakota, Vermont and Wyoming. Residents of each U.S. state were asked a series of nine questions and used the answers to establish an average attention score for that state. With the nine questions each worth up to four points, the data found that people in the U.S. have an average attention span of 17 out of 36. advertisement advertisement People in California, Pennsylvania, and Illinois have the shortest attention span. When segmenting people by generation, Gen Z have the shortest attention span compared with millennials, Gen X, and Baby Boomers. Californians -- with a score of 19.4 out of 36 -- answered most of the questions with a “frequently” rating, making it the state with the shortest attention span. Pennsylvania follows with a rating of 18.7, tied with Illinois, which also has a rating of 18.7. The states with the highest attention spans are New Mexico with a rating of 14.7, West Virginia at 15.0, and Wisconsin at 15.4. When segmenting people by generation, Gen Z was found to have the shortest attention span compared with millennials, Gen X, and Baby Boomers. Phones also prove to be a distraction while watching television, with 92% of U.S. residents reporting that they use their phones while watching TV. Women outnumber men -- 94% reach for their phones at least sometimes while watching TV compared with 89% of men. Residents in Minnesota, California, Illinois, Massachusetts and Washington are the top five states where residents are distracted the most while watching TV. Of the 90% of U.S. residents who are sometimes distracted by phones when talking to family or friends, Gen Z are affected most, with 94 saying they are distracted by their phones while talking to family or friends. Overall, 41% of all respondents say they look down at their phones as they cross a street, Women use their phones while watching TV more than men, and 80% of women and men in North America bring their phone to the toilet at least sometimes. Residents in Connecticut, Texas, Indiana, Alabama, and Utah are the top five states where people bring their phones to the toilet, according to the survey. Mobile Marketing via MediaPost.com: mobile https://ift.tt/FoqTJvP February 21, 2023 at 12:27PM
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WTF Is 'Nielsen One Ads?' https://ift.tt/Gi45rys Just to be clear, Nielsen One is already here. So is something called "Nielsen One Ads," even though Nielsen doesn't actually explain what that is in a new promo I received this morning. To be perfectly clear, when I clicked through to learn more about it, all I got was some standard brochureware about how Nielsen One works, a sizzle real hyping it, and lots of new-and-improved, this is not your father's Nielsen ratings, rhetoric. So it's ironic that Nielsen is positioning "One" as part of “a new era of clarity,” and claims to be providing “one clear view” without explaining what the "Ads" part of Nielsen One Ads actually is. The rest of the promo is basically just a description of how Nielsen One works, combining “Big Data” with “people-based panels” and “device recognition” into an integrated system that is capable of “ad de-duplication” across four screens: connected TVs, computers, mobile and out-of-home ones. advertisement advertisement The pitch also emphasizes Nielsen One’s “proprietary identity system” enabling “third-party identity data and direct publisher integrations to give you an accurate understanding of true persons-level campaign impressions,” which following last week’s Cross-Media Measurement initiative update at the Association of National Advertisers’ media conference, makes me think Nielsen isn’t just competing with iSpot, Videoamp and whomever the sell-side certifies next, but also it’s own advertising clients. According to the ANA CMM task force, the new system has it’s own virtual ID – or VMD – developed by none other than the Media Rating Council (MRC), which has been working as a strategic advisor to the initiative. The ANA group said the system, including a calibration panel that would enable anyone on the buy or sell sides to integrate any audience “currency” data (presumably also including Nielsen One data) into it to, effectively, duplicate audiences, sounds like it would do what Nielsen One claims to be doing, but across the entire ecosystem, including Nielsen One, or anything else an advertiser wants to “input” into it to output their deduplicated audience reach. But two main things struck me as I read Nielsen’s new One pitch, including a nifty sizzle reel. One is why are they “unveiling” it now? Just as the ad industry is deciding what currencies to use in preparation for this year’s upfront deals: the “legacy” currency – you know, the old panel-based rating system Nielsen will be retiring in September 2024; or the new currencies certified by companies like NBCUniversal (iSpot and Videoamp) or the other ones the sell-side “JIC” plans to certify? And while we don’t know whether Nielsen OG, or Nielsen One will be among those, we do know that Nielsen still hasn’t been re-accredited by the MRC for its current national TV ratings, even though CEO David Kenny told investors it was months away from doing so – 17 months ago. In other words, I’d take everything Nielsen says these days with a grain of salt. Mobile Marketing via MediaPost.com: mobile https://ift.tt/FoqTJvP February 21, 2023 at 10:44AM
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Email Sandpits: Five Of The Worst Things You Can Do https://ift.tt/WkFKnX0 This reporter rarely opts out of anything, resulting in a severely cluttered inbox. But occasionally I get fed up with emails that attempt to sell me something I’ve already bought, with newsletters that have a paywall when I click through to articles or with emails that lead me to sites that are impossible to navigate. So I try to unsubscribe. This is a very unscientific method for a study of bad email practices. Fortunately, email expert Chad White recently conducted a more rigorous analysis. He signed up for 100 emails, and wrote an article in CMS Wire on his experiences. Here’s what he encountered — and what he thinks brands should do to avoid these problems:
advertisement advertisement Got all that? As for me, I am going to unsubscribe from all emails that violate these rules — if I can find them in my inbox.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/FoqTJvP February 20, 2023 at 04:20PM
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Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing https://ift.tt/aLhsoSY What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023? In the following infographic, we share 15+ valuable insights, take-aways and statistics that show how B2B brands and marketers are increasingly turning to the power of influencer marketing to add the type of human touch-points that are more important than ever in the face of increasing use of artificial intelligence (AI), and to help strengthen marketing efforts in the face of economic uncertainty. Let’s jump right in with an array of 15+ helpful and sometimes-surprising B2B influencer marketing insights. You can download a full-resolution PDF version of this infographic here. Dig deeper into the benefits of influence in our free 2022 B2B Influencer Marketing Report, featuring 59 pages rich with actionable survey insights, case studies from B2B brands, predictions from some of the world’s top B2B marketing experts, a list of 20 top influencer marketing practitioners from major B2B brands to follow and learn from, and more. The post Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/mnFl6sR February 20, 2023 at 10:50AM |
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