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App Happy: Consumers Are Using Them More To Shop, Follow Loyalty Programs https://ift.tt/PcdxSoN Email teams may have noticed an increasing push to get people signed up for retail mobile apps. That’s probably because consumers are using them more, judging by a global study from Airship, conducted with Sapio Research. Of the shoppers surveyed, 33% are using apps more often and 45% have about the same usage as they did last year. Only 13% have decreased their use, while 10% have not utilized apps. At 81%, millennials are using them more or the same as last year, along with 79% of Gen Xers. But Gen Zers and boomers are below the average, both at 72%. High-income households lead with 82% usage, followed by 79% of medium-income and 75% of low-income levels. Globally, the activities seeing the highest growth are:
In the U.S., the uses are as follows:
advertisement advertisement Airship released the initial findings on Tuesday at Shoptalk. Why are consumers opting in to apps? They cite the following benefits in 2023, compared with 2022:
None of this means that email messages and reminders play no part in this. Indeed, Airship supports email, SMS, mobile wallets and other channel activities. And the statistics show that Airship and Sapio Research surveyed 11,000 consumers across the U.S., Canada, the U.K., France, Germany, South Africa, Singapore, Thailand, Indonesia and Brazil in February 2023. Mobile Marketing via MediaPost.com: mobile https://ift.tt/pKAm1fR March 28, 2023 at 04:56PM
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April 2023
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