https://ift.tt/2iDEn0I
Angi Pushes 'Oddly Satisfying' Premise In New Brand Work https://ift.tt/h01KASp Ryan Reynolds’ creative agency Maximum Effort has just debuted a new brand campaign for Angi, the home-services marketplace. The creative, tagged “Oddly Satisfying” offers three new 30-second spots about home renovation — "Steam Cleaning," "Caulking" and "Painting." All underscore the idea that a feeling of calm ensues when a pro handles a job for you. advertisement advertisement “Our goal with this campaign was to not tell people about the benefit of using Angi, but rather have them feel the benefit for themselves. By leaning into the cultural trend that is “Oddly Satisfying,” we were able to create a compelling video that gives people a true sense of the calm and satisfaction that comes from using Angi for all their home projects,” she adds. Sivajee notes the company’s new offerings, Angi Key, a refreshed mobile app, lets homeowners book a professional just like they would get an Uber or order food delivery.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/o2SQaxz March 29, 2022 at 09:14AM
0 Comments
Leave a Reply. |
CategoriesArchives
April 2023
|