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Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day https://ift.tt/DFLlYao Amazon’s yearly Prime Day shopping event this year generated a record $11.9 billion in sales for the ecommerce giant, up 8.5% from a year earlier, according to software firm Adobe. Brands boosted their media spending to advertise on Amazon in an effort to reach shoppers seeking deals. Advertisers spent 62% … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/uk9x2id July 28, 2022 at 03:08PM
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April 2023
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