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A New Framework For Blended Retail http://ift.tt/2ldbTmP In The Future of Retail 2018, PSFK Labs presents a new retail strategy for the convergence of online and offline commerce Offline retail’s opportunity lies in providing value beyond the transactional moment but brick-and-mortar locations must still fulfill the foundational role of delivering products and services to a consumer in a quick and immediate way. This is a notion shared by Jack Ma of Alibaba. In a letter to his shareholders, he says: “E-commerce is rapidly evolving into ‘New Retail’. The boundary between offline and online commerce disappears as we focus on fulfilling the personalized needs of each customer.” In our latest Future of Retail report, our analysts present a blended retail framework builds brand experiences atop a necessary intelligent foundation that gathers insights and streamlines operations. STEP 1: BUILD A LIFESTYLE MARKETPLACE
Strategies: Revolving Discovery Third Space Connections Integrated Wellness Educated Confidence Valued Attention STEP 2 : DEVELOP A RETAIL OPERATING SYSTEM
Strategies: Ambient Assistance Synced Profiles Intelligent Infrastructure Frictionless Convenience Networked Logistics The Future of Retail 2018 outlines how companies can transform their stores into experience centers that extend their supply chain and digital commerce platforms, creating mutual value with a focus on shopper experience. Members can download the report today or all readers can immerse themselves in the findings at our retail conference on Jan 17, 2018. Mobile Marketing via PSFK http://www.psfk.com/ December 26, 2017 at 07:06AM
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