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5 Reasons You Shouldn’t Overlook Emojis in Marketing http://ift.tt/2ePUCAA The following is a guest contributed post by Sophie Vu, CMO at Vibes Since becoming an official entry in the dictionary in 2013, emojis have skyrocketed in popularity. We’ve seen the debut of Facebook’s emoji-inspired reactions, the rise of World Emoji Day on July 17, and the arrival of “The Emoji Movie,” now playing at a movie theater near you. This hasn’t gone unnoticed in marketing circles. According to an Appboy survey, the number of active brand campaigns containing emojis has increased by 557 percent over the last two years. Why? It’s not just because they’re fun. Believe it or not, there is a strong business case for brands’ use of emojis. The ubiquity of mobile wallets and mobile marketing has created a new frontier in communications for savvy brands, one that is showing an unprecedented level of growth. Here are reasons why emojis should factor into your marketing efforts:
Emojis aren’t a silver bullet. Like any other marketing tactic, you need to use emojis in a way that aligns with your brand. Consumers can smell inauthenticity from a mile away, so overusing emojis or using them because everyone else is can backfire on your brand. The surefire way to succeed is to make sure you know your audience and use emojis to enable personalized conversations. Sophie Vu leads worldwide marketing for Vibes, a mobile marketing company that empowers brands to engage personally with today’s hyper-connected consumers at scale. Follow her on Twitter @SophieVu415 and Vibes @Vibes. The post 5 Reasons You Shouldn’t Overlook Emojis in Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG July 27, 2017 at 05:56AM
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